publications marketing-cpg-weekly 
Martech
SEPTEMBER 14, 2023
The guidelines will be open for public comment through October 13. To fund the increase in RMN spend, brands are reallocating funds from digital platforms, and traditional media non-advertising “shopper/trade marketing,” according to the study. Top reasons for RMN advertising.
VideoWeek
MAY 19, 2023
The tough ad market played a big role, with organic digital ad revenues down by 22 percent, while the business also saw a drop in readership. . In this week’s Week in Review: Montana bans TikTok, Google says its Sandbox tools are almost ready, and ad troubles hit Future’s revenues.
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VideoWeek
NOVEMBER 4, 2022
In this week’s Week in Review: Rishi Sunak reportedly wants to shelve plans to sell off Channel 4, RTL’ subscription strategy helps weather TV ad market slowdown, and all change at Twitter in Musk’s first full week in charge. Innovid and NCS Partner on CPG Campaign Optimisation. Top Stories. The Week in Tech.
Digiday
OCTOBER 3, 2022
multiple sources, who requested anonymity given the politics involved in developing a cross-industry solution, hinted how conversations with marketers themselves (i.e. Snare told Digiday that while GDPR does “create an issue” for EUID’s rollout, she is confident it will be market-ready in 2023. Stumbling block.
Fuel Lines
AUGUST 2, 2013
Most do not have an identifiable target audience Many do not have a written plan to market themselves Inconsistent new business practices No positioning beyond constantly stating that, “we have great creative, we’re stratetic and we’re fun to work with! Jeff has positioned himself as an expert in marketing to Millennials.
Digiday
OCTOBER 25, 2022
When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference. And all of this is happening as U.S.
Digiday
OCTOBER 9, 2022
Daniel Knapp, chief economist at IAB Europe, noted how the collection and activation of first-party data is a multidisciplinary effort that may help marketing departments achieve their KPIs but can set alarm bells ringing from legal teams, and finance controllers. Gaps between promise and performance. Scale is a challenge.
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