mobile-path-to-purchase-marketing-moving-customers-from-online-to-offline 
InMobi
OCTOBER 11, 2019
Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. The mobile consumer is simply too big to ignore.
Martech
DECEMBER 4, 2023
As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Ask your representative or customer support for guidance.
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MNTN
JULY 5, 2023
As a marketer, you know the power of a marketing funnel. Meeting your customer at the right time, through the right channel is essential to serving their needs, and a well-defined funnel can make that happen effectively. The most successful marketing strategies make use of the full funnel. What Is Full-Funnel Marketing?
Digital Remedy
MARCH 9, 2022
Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. ad spending on linear and connected TV (CTV) platforms will exceed $93b, from just under $80b this year—all of that growth will come from CTV. By 2025, the combined U.S.
Digital Remedy
MARCH 9, 2022
Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. ad spending on linear and connected TV (CTV) platforms will exceed $93b, from just under $80b this year—all of that growth will come from CTV. By 2025, the combined U.S.
InMobi
JULY 29, 2013
Mobile devices are transforming the consumer mobility landscape across the world, and have become more of an always-on personal companion. With the rapid penetration of smartphones, Internet and email, traffic on mobile devices has already started taking over desktops. So what does it mean for the marketers?
Single Grain
MARCH 16, 2020
Remember that marvelous pair of sneakers you were checking out online last week? As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation . What does this all mean?
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