Martech Series
JULY 1, 2022
Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! Misallocated marketing budgets. Take social media marketing and organic search.
illumin
FEBRUARY 20, 2024
The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.
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Ad Ops Hero
JANUARY 27, 2021
It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. The platform provides a control over bidding the ad inventories and optimizing the campaign budget spend to increase the advertiser ROI. How Does Demand Side Platform Work (DSP)?
Adtelligent
JULY 19, 2022
Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Mobile search advertising is on the rise.
InMobi
AUGUST 21, 2013
According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories. THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017.
Single Grain
MAY 26, 2023
Work With Us 33 Essential B2B SEO Statistics Every Marketer Should Know All of these insights are based on the latest available data from industry thought-leaders and top SEO experts, including straight from Google itself. B2B Keyword Statistics 71% of digital marketers say their most effective SEO strategy is strategic keyword use.
Single Grain
APRIL 14, 2023
For enterprises, optimizing your website for search engines can be particularly challenging because it involves working on large websites consisting of thousands of pages. If you don’t track the right set of SEO metrics, you can’t determine your SEO marketing returns on investment. Let’s begin!
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