InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded. In 2019, marketers lost an estimated $13 billion to app install fraud.

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InMobi

JANUARY 16, 2018

If you’re a marketer, chances are, it’s been a while since you thought of yourself as a ‘consumer’. When you demand more than two options when making important decisions as a consumer, why settle for less as a marketer? This kind of dominance in mobile ad tech, as with any industry, creates a state of collective unconsciousness.

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InMobi

JUNE 6, 2017

Amongst those who attended included leading agency holding groups, DSP partners and leaders in the mobile app marketing space, to discuss the latest trends and metrics in mobile viewability today. A projector showcased a customized vertical video for the audience, which was projected off a mobile device itself.

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InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

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Marketing Viewability Real Estate Mobile Ads 52

Ad Monsters

AUGUST 15, 2024

We recently outlined what mobile marketers need to know about the Android Privacy Sandbox. Google’s Android Privacy Sandbox isn’t just another update — it’s a fundamental overhaul of mobile ad infrastructure enhancing user privacy, and impacting how ads are served and measured.

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Ad Tech Viewability Ad Targeting Shipping 104

InMobi

MAY 12, 2016

With these partnerships in place, brand advertisers are now able to leverage mobile-first full-screen, auto-play, HD video on the InMobi Exchange , our programmatic marketplace. It is great to see that major programmatic buying platforms now support mobile-first video so that advertisers can powerfully reach consumers where they are.”

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Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. digital ad spending is expected to reach over $390 billion by 2027.

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Advertising Click Through Rate Display Advertising ROI 102

Monetize More

DECEMBER 29, 2022

Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket. It’s a network-level snapshot of your instream video inventories programmatic signal score that appears in ad manager.

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Viewability Video Ads Audience A/B Testing 52

Ad Colony

JUNE 7, 2022

In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. Are they, or aren’t they paying attention?

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InMobi

JULY 20, 2020

Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. This is why in-app ad revenues have been rising steadily over the past few years.

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InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. How is mobile advertising changing over time? and almost $184 billion worldwide. In the U.S.,

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Advertising Video Ads Mobile Ads Viewability 52

InMobi

JANUARY 25, 2022

Why not just switch in-app ad budgets to where you still can? In the short term, many advertisers simply reallocated their mobile ad budgets to spend more on Android. And in markets like the U.S., For these kinds of campaigns, success was measured using KPIs like viewability rate, video completion rate, etc.

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Advertising Mobile Ads Demand Side Platform Brand Awareness 52

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

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MobileAds

JANUARY 24, 2021

Once the best matching ads are chosen, it will be shown to the user. The ad gathers all information relating to the user interaction with the ad such as clicks, impressions, conversions, etc. The data is then carefully stored for the marketing team to analyze. What are the advantages of using a Third Party Ad Server?

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Digital Turbine

AUGUST 5, 2022

The well-executed ad journey delivered a fantastic user experience, and thanks to the outstanding campaign execution with the gamified mobile ad unit, Hasbro’s Nerf was able to achieve incredible results. The campaign results were also measured by the independent ad measurement company MOAT. About Hasbro. Hasbro, Inc.

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InMobi

MAY 4, 2020

Full Screen, Immersive Ads with Measurement A brand marketer is always looking for proof that their ads are being watched and the target audience is fully engaged. It is therefore easy to see how a connected TV screen in a living room is the perfect showcase for a brand. are also available on CTV for advertisers to leverage.

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InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

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InMobi

OCTOBER 31, 2024

We believe this recognition underscores our commitment to providing top-notch monetization and marketing technologies that help businesses fuel growth. Inventory Curation: SSPs that excel in curating inventory consistently deliver higher yields and help publishers stand out in a crowded market.

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Advertising Viewability Ad Space Mobile Ads 40

Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. Questions Covered in the Q&A What defines an in-game ad?

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Advertising Viewability Banner Brand Lift 52

Digital Turbine

JUNE 6, 2022

In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. Are they, or aren’t they paying attention?

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Viewability Video Ads Audience Mobile Ads 52

InMobi

FEBRUARY 11, 2019

To learn more about what InMobi is doing to improve and guarantee trust and transparency throughout the mobile in-app advertising and marketing ecosystem, download our white paper on 5 Ways InMobi Ensures Trust and Transparency today. Close to 75 percent of all marketers in the U.S. Brand Safety. Walled Gardens.

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Advertising Viewability Mobile Ads Marketing 52

InMobi

SEPTEMBER 11, 2019

Specialized vs. Omnichannel DSPs: Market Factors to Consider As we noted in our July 2019 webinar with Adweek, consolidation continues to happen among omnichannel DSPs in the ad tech space. And, these specialized DSPs represent around 20% of the mobile ad programmatic market now. Let us know on social media!

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Automatad Inc.

FEBRUARY 9, 2023

Banner ads play a critical role in this process, providing a cost-effective and efficient way for advertisers to reach the relevant audience. market alone, banner ad spending is expected to reach 81.3 It also offers higher viewability, and because of all this, you can sell them at their maximum value. For the U.S.

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InMobi

JUNE 12, 2020

Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies. In comparison, mobile ad IDs are more static and thus more accurate over the long term. 2) It’s More Measurable Than TV Ads Who actually watches television ads?

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VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. The partnership is currently limited to one test market, Digiday reported, with plans to expand.

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InMobi

JULY 15, 2016

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Most mobile creatives are refitted versions of their desktop siblings and are not optimized to perform on mobile devices.

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SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual.

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AdvertiseMint

OCTOBER 24, 2023

Additionally, with the plethora of mobile devices in use, ensuring that in-app ad formats appear correctly across different screen sizes is crucial. As mobile usage continues to soar, effective in-app advertising remains a cornerstone of successful mobile marketing strategies.

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Brid.tv

OCTOBER 8, 2024

Follow Us Possible Reasons for Low Ad Fill Rates As with most things in marketing, the world of ad fill rates can be a tad complicated. Keep in mind that this logic goes both ways if your price floors are too low, you might end up serving ads with lower CPMs and cheating yourself out of valuable ad revenue.

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Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. 5) Optimization Optimization is a continuous process in programmatic marketing.

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InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. is still the most mature advertising industry with the largest consumer market in the world. On the monetization front, in-app advertising remains ascendant.

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Monetize More

MAY 9, 2023

Make sure the ads you display are professional and engaging to keep people coming back for more. Utilize A/B Testing : As with any effective marketing strategy, testing is essential for successful ad optimization. Monitor analytics data for any suspicious changes in ad clicks or impressions over time.

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Monetize More

FEBRUARY 24, 2023

Use this data to make informed decisions about your ad strategy and to continually optimize your RPM rates. Almost everyone in the digital marketing industry will be familiar with what CPMs are. Publishers should use a combination of these metrics to optimize their ad revenue.

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Digiday

JUNE 8, 2022

Privacy-friendly identifiers allow publishers to rely on user-volunteered first-party data – such as email addresses, names, clicks and more – in larger, more open markets without compromising user privacy. Based on an interview with Steve Silvers, Neustar’s svp and gm of marketing solutions – identity. Deep dives into the IDs.

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VideoWeek

NOVEMBER 8, 2024

In this week’s Week in Review: AppLovin’s market cap overtakes The Trade Desk’s, WBD posts its Q3 results, and The Independent becomes the largest UK publisher in the US. The CMA said it has “not yet launched” its formal investigation into the merger, but is inviting comments on the ad tech tie-up until 20th November.

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. But how will mobile in-app advertising change and evolve in 2020?

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MobileAds

JANUARY 24, 2021

Generally, an ad tag enables advertisers to: Make creative changes and optimization from the ad server , instead of going directly to each publisher. Track ad viewability – as trackers are placed within the ad tag. Track ad engagement. Parts of a third-party ad tag. Benefits of Ad Tagging.

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