Martech

JULY 21, 2023

In all other sectors, from manufacturing to health care to legal services, uncomfortable consumers equaled or far outweighed those consumers who were comfortable with genAI. Sixteen percent were using it for public relations. Another 27% said they were neither comfortable nor troubled. Why we care. In your inbox.

Marketing 84

Marketing Public Relations Retail Manufacturing 84

Fuel Lines

JULY 16, 2012

After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility. Strategic use of public relations can help small- and mid-sized agencies—even a one-person operation—level the playing field with larger competitors.

Public Relations 279

Public Relations Agency Manufacturing Finance 279

VideoWeek

OCTOBER 19, 2022

” You can see that in the changes that were made in our public relations category and also the expansion of services in the health area. . “We made investments in areas where we believe that growth would be consistent in good times and in bad, you can see that reflected in our precision marketing assets,” said Wren.”

Public Relations 59

Public Relations Manufacturing Agency Communications 59

Digiday

FEBRUARY 23, 2023

The Barilla lawsuit filing claims that shoppers are likely to pay more for a European-manufactured product; The majority of the Barilla pasta sold in the U.S. While it’s hard to predict the long-term repercussions these accused companies will face, the immediate hit can be a public relations nightmare.

Advertising 79

Advertising Food Public Relations Retail 79

All About Advertising Law

OCTOBER 27, 2015

In FAQs released in May 2015 related to the Endorsement Guides, the FTC confirmed that any employee who mentions a product of the employee’s company in social networks or on a review site should “definitely disclose” the employment relationship when making an endorsement.

Media 40

Media Public Relations Communications Agency 40

VideoWeek

MARCH 17, 2023

Ferrero Reviews EMEA Media Accounts Italian confectionery manufacturer Ferrero is reviewing its EMEA media accounts, affecting more than 70 markets, Campaign reported this week. The census, run by a consortium of trade bodies and trade press, will be open until April 15th, with results expected to be released in June this year.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

VideoWeek

MAY 12, 2023

In this week’s Week in Review: Linda Yaccarino is reportedly set to take the top job at Twitter, Meta Launches an AI sandbox, Jeff Green says SPO drama is mostly manufactured, and Disney rethinks its streaming strategy. This was the biggest monthly gain since last summer according to AdAge.

Advertising 52

Advertising Entertainment Media Non-Profit 52