The Ad Tech Blog

APRIL 1, 2024

The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience. Google’s ad tech algorithms are at the heart of these advancements.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Adtelligent

JULY 19, 2022

As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

MAY 1, 2023

Since the ads brought in more clicks and new customers, their seller rank increased, generating more sales from organic search results. The brand still made a positive ROI and was able to 2X their ad spend to attract more potential customers. Automation also helped them add and exclude over 2,000 keywords for search advertising.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Single Grain

JULY 19, 2023

Because of that, more advertisers are investing in Instagram ads. And since over 90% of the platform’s users follow at least one business, this is an effective platform to achieve a decent advertising ROI. Trend #2: Search Advertising on Social Media Trend More people are getting off Google.

Media 73

Media Advertising A/B Testing Education 73

Single Grain

AUGUST 3, 2023

billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. A few things, such as: Video advertising still dominates, though newer formats are becoming more popular. What’s causing this trend? Already, 61.4%

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JUNE 19, 2023

Advertisers can use the same keywords in their paid and organic strategies: But if they want to rank quickly for a new keyword, they can test it with a paid strategy before optimizing it for organic content. While creating the right ad strategy will result in a decent ROI, SEO is cheaper in the long run.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

APRIL 21, 2023

It’s an approach that can prove highly effective in generating more traffic, leads, and sales, with the average business generating a 200% ROI on Google Ads alone. Agencies typically have access to advanced tools and technologies that allow them to optimize campaigns more effectively, leading to better ROI.

Machine Learning 52

Machine Learning Agency ROI A/B Testing 52