Martech Series

AUGUST 23, 2022

more precisely tracks consumer engagement to give marketers even greater insight into which channels contribute the most to sales. Claritas, a data-driven company that helps marketers achieve superior ROI, unveiled Version 3.0 Claritas, a data-driven company that helps marketers achieve superior ROI, unveiled Version 3.0

Conversion 96

Conversion ROI MarTech Marketing 96

Martech

FEBRUARY 10, 2022

“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Use marketing technology to help build customer trust.

Marketing 113

Marketing Impressions MarTech Communications 113

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. DevOps and DataOps for starters.

MarTech 122

MarTech ROI Cookies Entertainment 122

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. Campaign planning and scheduling Modern, multichannel marketing campaigns have many moving parts.

MarTech 80

MarTech Marketing Audience ROI 80

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. DevOps and DataOps for starters.

MarTech 110

MarTech ROI Cookies Entertainment 110

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 117

Marketing Manufacturing Communications Healthcare 117