Martech

FEBRUARY 22, 2022

Customer experience focuses on the relationship between a business and its customers. In this article, we’ll dive deep into why and how businesses should have a more customer-centric approach and answer the most frequently asked questions about customer experience. How improved customer experience helps brands. Confusing UI/UX.

Communications 140

Communications Marketing Machine Learning MarTech 140

Digiday

JANUARY 1, 2023

Clients of media agencies remain uncertain about business conditions in 2023, and as a result have delayed decisions on marketing budgets, as well as where to spend those budgets given the huge increase in choices they have and decisions they have to make. Will B2B stay hot? Thanks for reading! Color by numbers. increase from 2022).

Media 67

Media Agency Retail Machine Learning 67

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. But with so many tools and platforms available, it can be challenging to determine which ones are best suited for your business.

ROI 52

ROI MarTech SEO Machine Learning 52

Brid.tv

OCTOBER 3, 2022

Hosting, managing, and monetizing videos for large publishers and enterprise-level businesses takes a lot of time and resources. However, choosing the right video platform for your business can be challenging. These features are oriented toward meeting various businesses’ needs, which sets EVPs apart from regular video platforms.

Header Bidding 52

Header Bidding Video Ads Audience Communications 52

Single Grain

DECEMBER 1, 2020

ACV (annual contract value) helps determine the health of your SaaS business. Tracking ARR helps you plan business expansion for both the short- and long-term. You should use ACV when you need to determine how your SaaS business is performing. 5 Reasons How SEO Benefits Your SaaS Business (+ SaaS SEO Strategy). *

Marketing 59

Marketing Education SEO Communications 59

MNTN

FEBRUARY 6, 2024

In the past year, businesses across many industries frittered away between 40% and 60% of their marketing budgets, and that’s only on the digital front. After all, moving from continuous trial and error to statistically backed actions helps improve the following.

Marketing 52

Marketing A/B Testing Conversion Control Group 52

Single Grain

MAY 4, 2022

It is the preferred CMS for freelancers, small business owners, and large enterprises. WordPress SEO professionals have spent years managing these sites and themes, and as such, they know the tricks to make the most out of your business website. Dive Deeper: Top Marketing KPIs that Every B2B Company Needs to Track.

SEO 59

SEO Agency ROI Conversion 59

Single Grain

FEBRUARY 22, 2023

The service offers features that allow you to create and schedule social media posts across multiple platforms, track your ROI on those posts , and even improve your ability to offer top-notch customer service via Facebook and Twitter. Pricing: Brandwatch offers custom pricing based on your needs. Now comes the fun part: campaign management.

Marketing 64

Marketing ROI Media Audience 64

Martech

DECEMBER 19, 2023

This is where case studies shine — as engaging narratives that showcase real solutions to real business challenges. The strategic role of case studies in B2B marketing Case studies do one thing incredibly well — they show real, tangible results. Did it simplify their work processes, reduce stress or improve team morale?

Audience 105

Audience ROI MarTech SEO 105

Single Grain

NOVEMBER 6, 2019

NEW & IMPROVED! That makes it tough to see whether your content marketing strategy is worth the time and effort you’re investing in it — never mind proving to your boss that it’s a viable (and successful) way to market your business. We wanted to solve that problem with the tool that is already in your toolkit: Google Analytics.

ROI 96

ROI Marketing Conversion Rate Conversion 96