Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). Ad exchanges and SSPs notify the DSP about available impressions.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Digital Remedy

MAY 16, 2023

By allocating extra budget to performance TV, advertisers have a leg up in not only staying competitive and reaching a highly targeted audience but also remaining insightful of their campaigns’ true impressions.

Media 52

Media Audience Retargeting Performance Targeting 52

MNTN

JANUARY 13, 2023

Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Common examples of performance marketing include: Pay-per-click (PPC). Pay-per-impression (PPM). Benefits of Performance Marketing.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

JULY 31, 2023

The benefits are numerous, from enhanced brand awareness and the ability to outrank the competition to easy retargeting capabilities and faster results than organic SEO. If you’re planning to use radius targeting, just make sure: Your ad is relevant to the people who are seeing it You use a clear and concise call to action.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52