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How to Harness the Growing Power of Retail Media

InMobi

Want to learn how to harness the growing power of retail media in less than 30 minutes? “Retail media is not just promoting sales happening on the platform. . “Retail media is not just promoting sales happening on the platform.

Retail 52
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How AI is Transforming Social Media Advertising

Basis

Artificial intelligence is transforming the world of social media advertising—and fast. But when it comes to a channel where backlash can be particularly swift and unforgiving, just how fast should brands adopt these new technologies? A healthy dose of skepticism is, well, healthy.

Media 76
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What is ecommerce and which trends are shaping its future?

Martech

But getting in on the action requires online retailers to be nimble and able to attract and retain customers by providing high-quality, seamless shopping experiences. Close to 30 years later, worldwide retail ecommerce sales reached a staggering $5.2 There are several reasons why ecommerce only continues to grow.

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What Is Digital Out-of-Home Advertising?

Basis

So, how does digital out-of-home advertising differ from traditional out-of-home advertising, and how should marketers embrace it within their media mix? If you want to see just how much digital has changed the OOH landscape, just look at present day Times Square! And just how popular is DOOH among advertisers?

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How You Can Tap Into Commerce Media to Create Long-Term, Sustainable Growth: Q&A with Koddi’s Head of Commerce Media, Eric Brackmann

Ad Monsters

Digital advertising is constantly evolving, and professionals in the advertising ecosystem need to stay on top of the changes to understand how to remain competitive in the current climate. To dig into the details of what retailers need to know to stay competitive, we spoke with Eric Brackmann, Head of Commerce Media at Koddi.

Media 52
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What Is Digital Out-of-Home Advertising?

Basis

So, how does digital out-of-home advertising differ from traditional out-of-home advertising, and how should marketers embrace it within their media mix? If you want to see just how much digital has changed the OOH landscape, just look at present day Times Square! And just how popular is DOOH among advertisers?

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Why we care about B2C marketing: A guide for marketers

Martech

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Understanding how consumers interact with sponsored posts on social media and which links they follow. Get MarTech!

Marketing 111