how-the-telco-business-model-needs-to-evolve 
InMobi
AUGUST 11, 2021
As consumer demands become more pronounced and as digital services proliferate, today’s standard telco business model no longer works. But what products and services do telcos need to offer in order to stay competitive? While the telcos were in a stronger position in 2014, by 2019 the situation was reversed.
VideoWeek
APRIL 19, 2024
Netflix didn’t give a specific number for how many users are now signed up to Netflix with ads, but given it reported 23 million monthly active users in January, a 65 percent increase would have been a considerable jump. And 40 percent of new subscribers signed up for the ad-supported tier, in markets where that tier is available.
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VideoWeek
JANUARY 5, 2024
Top Stories VideoAmp Lays Off Twenty Percent of Staff as CEO Steps Down US-based TV measurement business VideoAmp has announced it is laying off just under 20 percent of its workforce, as founder Ross McCray steps down as CEO. Disney, NBCUniversal, Roku, YouTube, Telly, Brightline, and Kerv are the companies signed up at launch.
PubMatic
MARCH 6, 2023
With a thoughtful and informed approach, our industry has an opportunity to leapfrog commerce media’s turbulent teen years by stealing the programmatic best practices of today’s media businesses. Let’s take a look at what this means from both a business model and customer experience standpoint.
InMobi
NOVEMBER 14, 2019
What we found was that while in-app header bidding adoption was nascent, it was already providing real benefits to the mobile apps where it was in place, and thus was likely to be included in everyone’s business models in 2019. What app monetization models are commonly used? So did our prediction come true?
VideoWeek
APRIL 21, 2023
“As we adapt to shifts in the market across the needs and investments of all of our customers, including our recent success in the rapidly expanding streaming channel, our primary focus will always center on the needs of our publishers.” Omnicom reported first, with total quarterly revenues of $3.4 percent.
Martech
FEBRUARY 25, 2022
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Here is our list, which is organized alphabetically and not in any order of importance.
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