Remove Healthcare Remove Impressions Remove Retargeting
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B2B Success Stories: Reinventing LinkedIn Ads with ABM Strategies

Single Grain

Implemented account-based retargeting to reinforce key messages. Success Story 4: Healthcare Company Drives ROI with Integrated ABM A healthcare technology provider struggled to demonstrate clear ROI from their marketing efforts, making it difficult to secure budget for expanded initiatives. Leveraged AI tools like Karrot.ai

ROI 52
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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Retargeting, lookalike modeling, and behavior-based segmentation are all affected, reducing the effectiveness of traditionally high-performing tactics.

Media 59
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Customer Journey Models That Generated 341% More Conversions

Single Grain

Case Study #5: Healthcare Provider Uses Emotional Journey Mapping for 156% Appointment Increase Background A healthcare provider specializing in elective procedures was struggling with high inquiry-to-appointment conversion rates. Here are the most common pitfalls to avoid.

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless. healthcare providers) Transcendent : Creating a positive ripple effect (e.g.,

MarTech 115
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Funnel Fuel: CTV Proves a Successful Performance Marketing Channel

MNTN

Brands See Success With Both Prospecting and Retargeting Campaigns. Not only are they using CTV as an awareness channel to create demand, they’re also creating lower funnel campaigns (like retargeting).” – Tim Edmundson, Director of Content & Research at MNTN. Retargeting Campaigns on CTV.

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How to Choose Between SEO vs Paid Ads for Maximum ROI

Single Grain

You create targeted ads and pay when users interact with them (typically through clicks or impressions). When customers need in-depth information before making decisions (common in B2B, healthcare, and high-consideration purchases), organic content establishes credibility that ads simply cannot match.

SEO 52
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Essential Pre-Campaign Strategies for LinkedIn ABM Success

Single Grain

Website retargeting : Capture account visitors for remarketing. Engagement retargeting : Retarget users who engaged with previous content. Contact targeting : Upload known contacts within target accounts. Lookalike expansion : Extend reach to similar accounts and roles. Heres how to plan your metrics and KPIs.

ROI 52