AdPushup

AUGUST 15, 2022

Integrated inside an app’s SDK, in-app header bidding assures a uniform auction, spurring competition among bidders from various demand sources for each in-app ad impression and eventually choosing the highest offer on each ad impression.

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AdPushup

JUNE 11, 2023

Learn the strategies, best practices, and dos and don’ts of ad refresh in this comprehensive guide. There are a lot of techniques and hacks that web publishers use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads, [.]

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Header Bidding A/B Testing Ad Ops Ad Tech 97

AdPushup

SEPTEMBER 12, 2023

Header bidding as a technology revolutionized the entire ad tech ecosystem. As already discussed in our header bidding guide, this programmatic technique works from within the user’s browsers and gives unprecedented uplift in yield. In this blog, we have explored Header bidding vs RTB [.]

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Header Bidding Ad Tech 52

YieldBird

MARCH 6, 2024

It’s a speedy, high-stakes game where various SSPs have a limited window to place their bids for the opportunity to display their ads to your users. If they don’t bid in time, they miss out, and the auction moves forward without them. This is where the concept of “timeout” enters the stage.

Header Bidding 52

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AdPushup

JUNE 11, 2023

Learn the strategies, best practices, and dos and don’ts of ad refresh in this comprehensive guide. There are a lot of techniques and hacks that web publishers use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. [.]

Header Bidding 52

Header Bidding A/B Testing Ad Ops Ad Tech 52

Brid.tv

NOVEMBER 4, 2022

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

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Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. This blog is the ultimate guide on supply-side platforms (SSPs). Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

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InMobi

MAY 9, 2018

Terms and technologies like header bidding go from being basically nonexistent to being hot search terms in no time. To help you understand the core terms and technologies, we’ve created Everything You Need to Know About Header Bidding and Mediation: Separating Fact from Fiction. The mobile ad space moves quickly.

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Automatad Inc.

OCTOBER 26, 2023

With this simple guide on video ad monetization – explore strategies, hacks, tips, and Video ad optimization techniques to help you boost your ad revenue and make the most of the video ads. Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings.

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Monetize More

NOVEMBER 10, 2022

Based on our extensive ad optimization experience, here’s a guide that will help you troubleshoot, identify the cause of the unfilled ad impression and put an end to this revenue-killer. Step 3: Verify that the MonetizeMore Header Bidding placement IDs/parameters are correct. How to check unfilled ad impression volume?

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Media Math

JUNE 2, 2022

Guided by our vision for an open and ad-supported Internet, we developed Panorama ID, the first global people-based, privacy-forward, and interoperable identity solution. It can be deployed into bids through the Prebid open source header bidder service, via Google’s Encrypted Signal Passing service, and with our own code on page.

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Automatad Inc.

MAY 9, 2023

From the account setup to revenue optimization, you’re looking at the most comprehensive guide on AdX. Just like other ad exchanges , Google AdX is a marketplace that offers a pool of ad impressions to buyers via real-time bidding. Sometimes, your manager header bidding provider will also be a Google AdX partner.

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Brid.tv

FEBRUARY 9, 2023

Read More: A Publishers Guide to Post-Roll Ads: Definition and Best Practices Boost Ad Viewability Ad viewability is the most notable factor in boosting ROI from video monetization. Set Up Header Bidding Header bidding allows publishers to set up auctions for their ad inventory, making the demand partners bid for ad placement in real time.

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Monetize More

JUNE 19, 2023

Step 5: Open the code guide: [link] Step 6: Click “Edit in JSFiddle” Step 7: On Line #33, replace with your GAM Network ID & Ad Unit code Step 8: Line #55, define all your static ad slots (a.k.a If you previously deployed a GAM header tag, this new set of code should replace it, so delete the old code and use this one.

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Monetize More

APRIL 25, 2023

This is a short guide about split testing MonetizeMore’s award-winning platform with other adtech partners — what is it, how does it work, and what you can expect from it. Adsense , AdX , Google Ad Manager, Header Bidding with Prebid, a custom wrapper) If you can please provide us with a URL to that ad stack, even better.

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Automatad Inc.

NOVEMBER 8, 2023

So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have. Any publishers and advertisers can participate in real-time bidding. Advertisers can bid for ad slot that matches their line items. What Is Ad Exchange?

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Brid.tv

OCTOBER 24, 2022

publishers use header bidding to increase video ad revenue. However, just implementing header bidding in your monetization strategy isn’t enough to improve your bottom line. That’s why having access to header bidding analytics is essential to maximizing ad yield. hide ] What Are Header Bidding Analytics?

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Monetize More

MARCH 20, 2023

Below we provide you with a guide on how to diagnose ad-serving issues and the best tools to use: Loading Chrome Developer Tools While the webpage you are troubleshooting is open, you can load devtools by a keyboard shortcut CTRL+Shift+C or simply hitting the F12 key. in the Network tab. It can run on any device regardless of the screen size.

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Monetize More

DECEMBER 25, 2022

This complete guide explains what Mulitple Customer Management (MCM) is in Google Ad Manager and how to avoid any loss in ad revenue while migrating from Scaled Partner Management (SPM). Access via Open Bidding to supplementary demand from equally popular Ad Exchanges. What is MCM and What can I do with it? Replacing SPM with MCM?

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Monetize More

JUNE 6, 2022

initiative and could stop bidding for EU users on sites where consent signals are not detected. If you have any hardcoded codes like AdSense, Ad Exchange, GAM header & body , or Google Analytics, EU users must explicitly give consent before any of these tags, that collect personal information, can serve. Sample raw code (non-TCF2.0

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Automatad Inc.

MARCH 20, 2024

This article is a detailed guide to vCPM. Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI. Use server-side header bidding. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics.

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Automatad Inc.

MARCH 20, 2024

This article is a detailed guide to vCPM. Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI. Use server-side header bidding. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics.

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Viewability CPM Fill rate Impressions 52

InMobi

MARCH 15, 2021

Here are two examples that highlight what we mean: Hybrid Supply Access Systems : The more complex implementation of header bidding in app, along with publisher reservations to move away from the widely accepted waterfall models, has led to the in-app supply ecosystem overall being a hybrid of waterfall and HB models. DOWNLOAD NOW

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Brid.tv

OCTOBER 17, 2022

Ideally, your network of choice should support real-time bidding , require adherence to Better Ads Standards, offer detailed ad analytics, and have any other features you need. The player should be optimized for VAST and VPAID ad tags and video header bidding. Start monetizing your videos today with Brid.TV! Start Monetizing.

Video Ads 52

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Monetize More

JULY 14, 2022

With Vignette ads, publishers can make a lot more money and MonetizeMore is here to guide you through it. Since MonetizeMore runs vignettes along with our PubGuru header bidding wrapper, most publishers get a 20% + session RPM uplift quickly. On mobile devices, they account for a whopping 70% of all mobile display ad revenue.

Mobile Ads 52

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InMobi

NOVEMBER 23, 2021

These included blog pieces and newsletters, bite-sized video courses on InMobi University , and multiple in-depth guides and playbooks for our partners and customers on both the buy and sell sides. You can find all of these resources on our IDFA Resource Center ).

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for?

Header Bidding 52

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Brid.tv

AUGUST 19, 2022

To help you out, we’ve put together a handy guide to implementing video ads and monetizing your website. To help you out, we’ve put together this detailed step-by-step guide. In short, ad networks take a bulk of ad space provided by publishers and offer it to advertisers in an auction known as real-time bidding. has it all.

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MNTN

MARCH 18, 2024

Much of this revolution was kickstarted by computers and programmatic buying ; today it’s being driven further by a popular advertising technique known as real-time bidding (RTB). What Is Real-Time Bidding? How Does Real-Time Bidding Work? RTB Auction Runs : The SSP conducts an RTB auction among the bids received.

Header Bidding 52

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Brid.tv

DECEMBER 21, 2022

So to help you reach a final decision, we’ve put together a quick guide to mobile ad networks, how they work, and which key features they should have. For instance, if the ad network relies on real-time bidding , multiple advertisers will bid on the available inventory at the same time, and the one with the highest offer will win.

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Brid.tv

JUNE 5, 2023

Related: A Guide to Picking the Best Video Streaming Protocol Live Stream Monetization Options High-profile publishers and broadcasters usually look for streaming providers that allow them to monetize their content effectively. offers some of the industry’s most advanced yield optimization features like built-in video header bidding.

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Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. With an easy setup and little to no latency issues, this might be an ideal bidding system for publishers. Table of Contents [ hide ] What Is Google Open Bidding?

Header Bidding 52

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Automatad Inc.

FEBRUARY 22, 2024

Share Tweet Share Are you facing increased page loading time with your header bidding setup? Implementing header bidding has several benefits for publishers, but it also has its own set of drawbacks. What Is Header Bidding Script? Configuring the header bidding code is a highly complex process.

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Monetize More

DECEMBER 21, 2022

For example, you can create listicles or gift-guides appropriate for your audience. #8 Step 6: Signing up with a Header Bidding Solution. More publishers are now opting for a Header Bidding Solution. As we know, with Header Bidding we can eliminate waterfall passback.

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Monetize More

FEBRUARY 24, 2023

In this guide, we’ll unpack the meaning of each metric and help you work through any confusion you may have surrounding these key terms. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team! CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions.

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Automatad Inc.

NOVEMBER 30, 2023

That is why this blog gives the ultimate guide on AdSense arbitrage, along with actionable tips and suggestions to do better arbitrages. and you can show ads on your website using any adtech means such as ad networks, SSP, ad exchange, header bidding, and direct deals. One such way is AdSense arbitrage. So, let’s dive in.

CPC 52

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Brid.tv

SEPTEMBER 12, 2022

They use video header bidding to do this, although many of them also facilitate direct deals. The post A Publishers Guide to CTV Advertising: How to Get Started appeared first on Brid.TV. These are video ad networks that connect CTV publishers with advertisers looking to buy ad real estate.

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