illumin

APRIL 30, 2024

As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. By using automation, personalized ads can be triggered when customers opt into location sharing on a mobile app. Enter, geotargeting.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

VideoWeek

DECEMBER 9, 2022

In this week’s Week in Review: Amazon launched a new vertical video feed, Reach announces plans to expand into America, and the UK government delays its junk food ad ban. Eventually it will launch a new.com address for all three, which will be geared specifically towards US audiences. Junk Food Ad Ban Delayed Until 2025.

Food 52

Food Ad Tech Media Agency 52

Ad Beat

JANUARY 1, 2020

Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. Source: Mashable. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

NOVEMBER 22, 2019

Google has been showing image thumbnails in mobile search engine result pages for a couple of years now: The “visual” SERPs have undergone a few updates. In both cases, Google drastically increased the number of image thumbnails in mobile search results. Use a schema markup that works best for you.

Conversion 133

Conversion SEO Retargeting Mobile Search 133

Single Grain

DECEMBER 6, 2019

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing.

Marketing 145

Marketing SEO Conversion Audience 145