Martech

SEPTEMBER 22, 2021

Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. The vendors differ in the user-friendliness of their interfaces and the methods people use to do things like create segments, view profiles, etc.

Marketing 137

Marketing Machine Learning GDPR Healthcare 137

Paleo AdTech

DECEMBER 10, 2023

Relocating to a WeWork space on 28th and Park Avenue in Manhattan, Steve founded Encore Media Metrics, a multi-touch attribution solution with an algorithm based on ensemble (combined) machine-learning models.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Martech

JUNE 1, 2022

Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. For instance, the new Analytics platform offers predictive analysis, as well as deep insights thanks to the presence of well-developed AI and machine learning.

Marketing 128

Marketing Cookies Geo targeting First-Party Cookies 128

AdvertiseMint

OCTOBER 31, 2023

The unregulated cookie potluck is winding down. While third-party cookies are crumbling, first-party cookies baked from your sites will still enable visitor tracking. Source: makeitbloom.com The path forward requires adopting new tools and strategies ahead of the post-cookie era.

Cookies 98

Cookies Marketing SEO GDPR 98

Paleo AdTech

FEBRUARY 1, 2022

Relocating to a WeWork space on 28th and Park Avenue in Manhattan, Steve founded Encore Media Metrics, a multi-touch attribution solution with an algorithm based on ensemble (combined) machine-learning models.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Single Grain

JANUARY 15, 2024

Cross-Channel Marketing: Use first-party cookies to create a consistent marketing experience across various channels, whether it be email, social media, or your website. Work With Us Exploring New Technologies With the decline of third-party cookies, emerging technologies come to the forefront.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Automatad Inc.

FEBRUARY 14, 2022

Despite 60% of respondents knowing that third-party cookie deprecation will affect ad-measurement, they are yet to install adequate solutions. Machine learning and AI infrastructure, privacy compliance authorizations, attribution and measurement models, and campaign functions are all but in place.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52