More About Advertising

AUGUST 10, 2017

The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA), has.

Viewability

Ad Monsters

APRIL 24, 2024

A Threefold Approach: Ethics, Compliance, and Finance The first is an ethical concern. And as it happens, it lowers the carbon emissions of each ad while meeting performance goals, since data is only transacted when the ad is viewable. Why does sustainability matter to their business?” For Li, it boils down to three components.

Ad Tech

Martech

APRIL 18, 2024

Ads that load outside the viewable area of a browser or reload frequently are examples of the digital ads GMP+ helps advertisers avoid because they waste money and increase the advertiser’s carbon footprint. (The company Scope3’s name is a nod to this term.) “Our For us as a bank, our scope 3 emissions are finance emissions.

Marketing

Ad Monsters

JUNE 18, 2024

Attention vs. Viewability In the age of TikTok and viral cat videos, capturing attention is the real MVP. The Top 100 List might focus on viewability, but where’s the love for those who master the art of holding our ever-fleeting attention spans? automotive, beauty, finance).

Real Estate

Martech Series

AUGUST 25, 2022

Amplified Intelligence’s attentionTRACE mobile app collected data using facial footage from phone cameras and metadata on viewability, scroll patterns, sound and phone orientation. Active attention decreases as video length increases, with 30-second videos delivering only 1.2 seconds of active attention, while 15-second spots yielded 3.3

Viewability

Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. CTV ads are high-quality, non-skippable, and 100% viewable. Good storytelling + a 100% viewable and non-skippable format = a huge opportunity to build or expand awareness of your product. billion by 2024, and account for 7.6%

Advertising

InMobi

MAY 4, 2020

Advertisers across industries invest almost equally in vertical video – Shopping (50%), Finance (44%), Dating (43%), and landscape video. News is the biggest programmatic spender Programmatic video ad spends grew 7 percent YoY in India with the top verticals being News, Shopping, Business, Entertainment and Finance.

Finance

More About Advertising

JULY 12, 2022

A lack of accountability, lack of data access, issues with viewability, fraud and a supply chain through which money simply cannot be followed are part-and-parcel of working in the advertising sector. By Nick Swimer and Keri Bruce. The issues of the programmatic ecosystem are well-known within the industry.

Viewability

More About Advertising

MAY 3, 2017

Ads are deemed “viewable” if they meet the IAB and Media Ratings Council’s recommendation that 50 per cent of the ad is in view for at least one second. Mobile ads are driving most of the growth in digital these days but does anyone actually look at them? Which is hardly close attention. Anyway, new.

Mobile Ads

Ad Ops Hero

JANUARY 25, 2021

It may cause ads not serving, breaking your web pages, slowdown the web pages, forced ad redirects, dropping viewability, and other issues. Troubleshoot ad serving issues : Working with multiple advertisers/ agencies/ networks along with complexities of the requirements and creative assets provided may turns into technical issues.

Ad Ops

More About Advertising

DECEMBER 9, 2016

This week’s #MediaSnack is all about data strategies, viewability, ad fraud and key client watch-outs when it comes to programmatic. David is joined by one of the most experienced people in ad:tech – Wayne Blodwell. For the last couple of years he led programmatic initiatives at Dentsu Aegis and GroupM in the UK but has.

Viewability

InMobi

MAY 21, 2019

Share of in-app ads that are viewable: Around 60 percent of all mobile in-app ads were deemed to be valid and viewable by digital media measurement company Moat between April and June of 2018. Share of ad spending taken up mobile: More than 29 percent of all ad spending period will go towards mobile in the near future.

Advertising

Automatad Inc.

JANUARY 13, 2023

It is important to note that CPM only accounts for viewability. Several factors, like niche, audience base, demography, viewability, device, ad size, seasonality, etc., For example, publishers belonging to a high-value niche like technology and finance news might get good CPM throughout the year compared to other publishers.

CPM

InMobi

JUNE 12, 2020

Mobile app ecosystem offers comprehensive support for third-party measurement solutions to measure campaign effectiveness, across the marketing funnel - be it to measure viewability (based on OM SDK standards), audience reach metrics or any conversion metrics (for example lead generation).

Advertising

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. Discovery the first to participate. IAB US Recommends In-Game Measurement Guidelines.

Ad Tech

Monetize More

AUGUST 16, 2022

A responsive layout is a setup that makes your website viewable across all devices, i.e., desktops, tablets, and mobile phones. Its content is very well-researched, so first-time visitors are more likely to return to the website if they need good content on finance again. 3- Use a responsive layout. 5- Pay attention to ad size.

SEO

Monetize More

AUGUST 16, 2022

A responsive layout is a setup that makes your website viewable across all devices, i.e., desktops, tablets, and mobile phones. Its content is very well-researched, so first-time visitors are more likely to return to the website if they need good content on finance again. 3- Use a responsive layout. 5- Pay attention to ad size.

SEO

VideoWeek

FEBRUARY 17, 2023

DoubleVerify Introduces CTV Viewability Verification DoubleVerify (DV) has unveiled a viewability verification tool for CTV. IAB Europe is now seeking interim measures to prevent the DPA from making changes to the TCF that may need to be rolled back when the Court of Justice of the European Union gives its final ruling in July 2023.

Viewability

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library.

Retail

Digiday

MARCH 15, 2023

News publishers lament the role of verification firms in the programmatic market: Media buyers keep insisting that the role of third-party verification firms are critical when assessing everything from brand safety to viewability in the programmatic market. Learn more about the role of Ozone in the ad market here.

Media

VideoWeek

MARCH 24, 2023

Attention metrics provide a more precise alternative to easily gamed metrics like viewability and video completion rate, empowering advertisers to chart a new path forward,” said Adelaide CEO Marc Guldimann. The relationships grant ShowHeroes’ advertisers the option of running their campaigns on third-party attention models.

Media

VideoWeek

JULY 18, 2022

The acquisition would provide a significant boost for DAZN, which is still rebuilding following its pandemic-led dent to its finances, which forced it to delay the global rollout of its streaming service. Eleven Sports holds key sports rights in Europe, including F1 in Poland and the UEFA Champions League and Premier League in Portugal.

Media

VideoWeek

JUNE 17, 2022

Over the past year, Azerion has also integrated Oracle Moat Analytics for viewability and Oracle Contextual Intelligence for brand safety, combining to help media agencies accurately measure attention, protect ad spend and minimise the risk of fraud. In April, finance chief Gunnar Wiedenfels said Warner Bros. Warner Bros.

Ad Tech