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Maximize Your Holiday Ad Revenue: Top Tips for Publishers

PubMatic

Reassess your supply to match top-performing advertiser verticals like Shopping, Style & Fashion, Technology , Finance , and Travel. Deck the Halls with High Viewability : DSP-level buying patterns show a shift to high-viewability inventory placements. Ad buyers want performance from their ads – any format, any device.

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Breaking Down Programmatic Quality in Pixalate’s June 2025 Trust Index

Ad Monsters

The PTI grades the publisher ecosystem on signals that can make or break deals today: invalid traffic, ad fraud risk, MFA exposure, brand safety, clutter, viewability and omnichannel reach. This is thanks to maintaining low IVT, delivering highly viewable ad placements and upholding a strong brand safety profile.

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Effective Cost Per Mille (eCPM): Beyond Basic Ad Metrics

Playwire

Key Points eCPM measures actual revenue per 1,000 impressions across all monetization methods, providing a more accurate performance picture than standard CPM campaign Content with strong buyer intent and in premium verticals like finance and technology naturally attracts higher eCPM Technical implementations like smart refresh, viewability optimization, (..)

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How to Monetize a Finance Site? [2023]

Monetize More

This post was most recently updated on May 17th, 2023 The Finance niche, including investing and making money online, is one of the most popular content that we come across on a website. Here is all you need to know on ‘how to monetize a finance site.’ Here is all you need to know on ‘how to monetize a finance site.’

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5 Financial Best Practices for Publishers

Ad Monsters

Here are five things publishers should be doing to shore up their finances. Then, they need to send the finalized numbers to their finance team for billing, often via an order management system. They can also streamline and verify the transmission of financial data from ad operations to the finance team.

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How 7 figure publishers pick ads to show on their sites?

Monetize More

As an example, having a fashion site and showing ads from top finance companies or bathroom cleaner products might not be the right fit for your audience or would it? 3) Improve the viewability of ads Advertisers can end up blacklisting your domain if they continue seeing bad viewability.

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Marika Roque: will the the new digital advertising guidelines solve viewability?

More About Advertising

Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent.