the-state-of-programmatic-video-in-asia-q1-2020 
InMobi
MAY 4, 2020
Programmatic is an ideal channel to acquire and engage users while providing them an immersive brand experience. Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. Programmatic Video Advertising in ANZ 1.In-app
InMobi
JUNE 9, 2020
The demand for engaging video content is on the rise. An average mobile user spends 84 minutes in a day engaging with videos. As advertisers scale in-app advertising, programmatic video help capture the mindshare of viewers, providing them truly immersive brand experiences. How has video engagement shifted across Asia?
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