article thumbnail

Mobile First Creative Best Practices

InMobi

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. It is no surprise then that mobile has become a core component of every media planners strategy. are used to build the rich media creatives.

article thumbnail

Matching Retailers' Mobile Goals And Ad Formats

InMobi

Rich media can bring that exciting experience of discovering a coupon to the customer even on mobile. By bringing soporific still images to life, a marketer can harness the real power of mobile to drive fun actions with advertising. Campaigns that rely on short, catchy punch-lines can sink their teeth into native advertising.

Retail 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Can offer animated and interactive rich media content. Rewarded video ads don’t help with the Lifetime Value for the advertising party. Sample mobile expandable ad with a combination of rich media like video, photo gallery, and social feeds. The best performing ads in the advertising world are rich media ads.

article thumbnail

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. How Does In-App Advertising Work? Native Ads. Start Monetizing. Playable Ads.

article thumbnail

The WIR: DOJ Set to Reject Google’s Ad Concessions, DAZN in Talks to Buy Eleven Sports, and Dentsu Cuts its 2022 Ad Spend Forecast

VideoWeek

The pair said the collaboration enables marketers to reach Azerion’s audiences at scale via brand-safe, diverse inventory – including rich-media, native advertising, video and in-gaming through mobile, tablet, desktop and CTV. BBC Appoints Kalpna Patel-Knight as Head of Entertainment. The Week in TV.

Media 52
article thumbnail

Connecting with Today’s Super Consumers: Mobile Moms

InMobi

Marketers should utilize interactive rich media ads, which should be intuitive and unintrusive. Align your advertising content for moms to consume on their mobile devices. Marketing Takeaway: Mobile Ads influence mobile mothers’ decision processes. It is important that marketers engage moms in brand conversations.

article thumbnail

Why should brands invest in video advertising?

Ad Beat

20% wanted to see more entertaining ‘viral’ style videos. . Videos are usually characterized by high-quality content, and since they’re part of the media mix on any website, they tend to send signals to search engines emphasizing that your platform contains rich media that’s relevant to the most common search requests in a particular domain.