Martech Series

JANUARY 5, 2023

Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. Using information from mobile devices, location-based marketing enables people to see material that is pertinent to their present and past locations.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Martech Series

FEBRUARY 9, 2023

The term “immersive experience” refers to the process by which technology is used to transport a user into a different reality, enriching their everyday experience. You can utilize a web or native app for mobile, desktop, or console. The software can be a web application or a native app for mobile, desktop, or console.

Electronics 85

Electronics Audience Entertainment Marketing 85

Martech

JULY 28, 2021

And during the COVID-19, that includes virtual events. When the pandemic hit, that show was impacted. As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. The event took place on Microsoft Teams.

Food 108

Food A/B Testing Conversion Electronics 108