Digital Ad Blog
MAY 26, 2025
Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Retargeting, lookalike modeling, and behavior-based segmentation are all affected, reducing the effectiveness of traditionally high-performing tactics.
Single Grain
APRIL 30, 2025
Develop retargeting strategies that acknowledge previous interactions. Example 4: Maximizing “I-Want-to-Buy” Moments Brand: Consumer electronics retailer. Implementation Strategy Implement cross-device tracking and unified customer profiles. Create consistent messaging across all touchpoints.
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Basis
FEBRUARY 28, 2025
With features like "quick save," Pinterest is streamlining the process for users to save products they've discovered, and brands can capitalize on that with tactics like pin engagement retargeting or promotional creative messaging to help users continue down the path to purchase and increase overall conversion opportunities.
illumin
MARCH 6, 2025
The same can be said for Canadians, as an estimated 90% of Canadians will opt for electronic filing methods during the 2025 tax filing season. ROI-Driven Targeting Financial brands highlight high-return opportunities for personal and business investments, using lead generation ads and retargeting to attract high-intent customers.
Ad Wisey
SEPTEMBER 1, 2022
Platform: Shopify Primary product category: Electronics > Audio Primary market: Australia Adwisely user since: June 2018. Prospecting ads ROAS: 2540% Retargeting ads ROAS: 1846% Sales via ads: $435,000+. Retargeting. Retargeting ad on Facebook Mobile News feed powered by Adwisely. Living Entertainment North Coast.
InMobi
NOVEMBER 6, 2017
Focus on fashion: In most other regions, electronics sales dominate online sales. Invest in retargeting: To drive increased sales, it’s important for retailers to leverage technologies such as dynamic retargeting and exact matching in order to deliver personalised and seamless consumer engagement across multiple platforms.
Single Grain
JUNE 5, 2023
Dive Deeper: How to Easily Set Up a High-Conversion Facebook Retargeting Campaign 3) Include Engaging Videos The addition of high-quality video in your ads can increase engagement and conversions. It helps retarget your ads, measure ad results, and effectively reach interested buyers. This is a highly effective way to improve your ROI.
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