More About Advertising
OCTOBER 6, 2016
Joy Bhattacharya is managing director of Accenture Interactive, the world’s biggest and fastest-growing digital agency. Among other things he is responsible for design and innovation practice Fjord’s general management and business growth and leads Accenture Interactive’s business in the UK.
Advertising to Baby Boomers
OCTOBER 3, 2016
It’s been a bad week or so for online advertising foolishness and chicanery. No big surprise for yours truly. I’ve been yacking about all this nonsense for a decade. A post from 2006: The Brouhaha Over WOMM … When it all comes out in the wash, WOMM will be the best thing to happen to (silly retronym ahead) traditional advertising. Pretty soon, consumers won't believe anybody - even their best friends.
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InMobi
OCTOBER 3, 2016
Video consumption is rapidly shifting from 47 inches to 4.7 inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. But, how can performance advertisers make the most of the video phenomenon?
All About Advertising Law
OCTOBER 7, 2016
With the end of summer and the start of school also comes the fall advertising law conference season, starting with the annual NAD conference. We wanted to share some highlights of the two-day event from last week. FTC Bureau Director Jessica Rich gave the keynote. While the FTC will not discuss pending cases, when discussing priorities, the Bureau Director is obviously aware of what is in the pipeline and where the staff is investigating and considering new cases, so we always give these remark
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
OCTOBER 3, 2016
Carphone Warehouse’s Talk Talk ISP sits at the cheap and cheerful end of the spectrum although oftentimes the user experience hasn’t been all that cheerful. You suspect that all such networks are reconsidering how they market themselves They’re a (sometimes infuriating) fact of life now. So why not show them in an everyday context?
Advertising to Baby Boomers
OCTOBER 7, 2016
Last week I was in Toronto at ZoomerPlex , a city square of television and web production facilities, radio stations, the headquarters for a magazine and web site, offices, and site of a museum. David Cravit invited me to keynote the first (actually, rejuvenated) Zoomer U event: About Zoomer U Zoomer U is your information and idea resource for all things pertaining to the boomer market – news, trends, data, and creative ideas.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
OCTOBER 6, 2016
When courts decide to stay actions to await FDA guidance in an area, it’s only natural that our ears perk up. Which has been going on a lot, with cases such as Kane v. Chobani and Swearingen v. Santa Cruz Natural, Inc. Last week, however, the Ninth Circuit Court of Appeals, which had previously opted to wait for FDA guidance with respect to evaporated cane juice, decided there was no need to wait for FDA to provide further guidance on “natural” claims in Brazil vs.
More About Advertising
OCTOBER 6, 2016
You can’t keep a really good agency down and BBH, which has taken a hit from Diageo by losing Johnnie Walker and Gordon’s to Anomaly, has bounced back with the global win of Pernod Ricard’s Absolut vodka. Absolut is said to the world’s fifth-biggest spirits brand. Unusually for such an appointment following a pitch BBH.
More About Advertising
OCTOBER 3, 2016
There was an outbreak of good ads in September and here are three; all very different but examples of the agency being set a challenging task and coming up with a highly creative answer. First up is Brothers and Sisters for cinema advertising firm Pearl & Dean, an attempt to recapture the magic of ye.
More About Advertising
OCTOBER 5, 2016
More trouble ahead for Rupert Murdoch’s British newspaper empire. Here’s what the FT reported about the trial of one of its former star performers: A string of criminal convictions based on undercover investigations by the journalist Mazher Mahmood could be subject to fresh legal appeals after the former News of the World reporter was found.
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More About Advertising
OCTOBER 4, 2016
FCB Inferno seems to have got it feet well and truly under the BMW table after winning its UK business from long-serving WCRS a couple of years ago. This is its first global campaign for the German carmaker, to be adapted by other BMW agencies worldwide. For years BMW banged on about ‘Joy’ in its.
More About Advertising
OCTOBER 7, 2016
Is any one producing better work at the moment than Mother? There are two Mothers to note, of course, and this new campaign – ‘Real is Rare’ for the Diamond Producers Association – emanates from New York. Mother found that young people in the US were reluctant to commit, dubious about marriage and suspicious of.
More About Advertising
OCTOBER 3, 2016
Miller Coors, shortly to be separated from SAB Miller if the SAB/AB InBev merger goes through (you’d never know they were brewers would you – some would say they don’t make beer of course) is reviewing its global media. It uses Interpublic’s Initiative in the US, WPP’s MEC in its home territory of Canada and.
More About Advertising
OCTOBER 7, 2016
On this week’s #MediaSnack Tom and David reflect on ID Comms’ experiences in recent media pitches. They highlight the significant increase in the quality of media agency performances and the impressive level of commitment from participating agencies. The result is that advertisers found it very hard to make a final decision in most cases, the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
OCTOBER 5, 2016
Google is entering the smartphone wars with its new Pixel Phone (or is that phone?). Google actually had a crack at this notoriously tough market when it bought Motorola a few years back. That didn’t work although Google got its mitts on Motorola’s patents, which, presumably, played a role in the development of this new.
More About Advertising
OCTOBER 4, 2016
You never get fired for balloons in ads, that’s for sure, and TBWAMedia Arts Lab has rounded up more than a few for the latest instalment of its ‘Practically Magic’ campaign for Apple. This time plugging ‘expressive messaging’ on the iPhone 7 which means you can send balloons to people. Beautifully done (nice views of.
More About Advertising
OCTOBER 7, 2016
Who’d be the boss of big media agency now? Pesky clients are getting peskier, in the US especially, investigating their own media deals in the light of the Association of National Advertisers’ findings (if findings they be, hard to tell as no-one was on the record) that media buying is anything but transparent. Ebiquity and.
More About Advertising
OCTOBER 5, 2016
FCB Inferno’s ‘Your Future Their Future’ for the The National College for Teaching & Leadership (NCTL), part of of the Education Department, is one of the better public service campaigns of the last few years. Designed to recruit more and better teachers. Here’s the latest instalment, “Making Futures.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
OCTOBER 5, 2016
So has “Drastic Dave” Lewis cracked it at Tesco? When he replaced Phil Clarke as CEO just over two years ago the once mighty supermarket chain was heading rapidly for the rocks, faced with sharply dropping sales at its larger stores and an expensive debacle in the US with Fresh and Easy. Like all incoming.
More About Advertising
OCTOBER 5, 2016
Volvo is launching a Cross Country version of its new V90 estate, aimed at people who want to traverse the odd field but don’t want to drive a tank around town. Very nice it looks too in this Scandiwegian-style launch campaign. From Omnicon-owned Redwood, which now describes itself as a content marketing agency, and Scotland’s.
More About Advertising
OCTOBER 6, 2016
Whitbread-owned Costa has done a lot of marketing in its time as it takes over the world with its bucket-sized cappuccinos. But it’s hard to recall any memorable advertising. This new campaign from 101, ‘Never a Dull Cup,’ starring comedy actor Javone Prince as a crazed life coach amid Costa barristas, is certainly memorable. Directed.
More About Advertising
OCTOBER 6, 2016
Shares in Aniston are rising as Jennifer’s ex Brad Pitt finds her replacement Angelina Jolie even more of a handful than he anticipated. So her return for Emirates in a new TV campaign is timely indeed. And here’s Jennifer doing nice as only she can; this time exploring the hitherto unknown delights of economy (unknown.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
OCTOBER 4, 2016
George Parker concludes his tale of the world’s most expensive commercials shoot (parts one and two here and here). Our heroes find their plane at the bottom of a Caribbean bay while the agency producer frets in London and McVitie’s wonders if it’s ever going to see its increasingly expensive and elusive ad. After my.
More About Advertising
OCTOBER 4, 2016
Mother New York has hired Ogilvy New York CCO Corinna Falusi as CCO and partner. Paul Malmstrom, founding partner and CCO at Mother New York, is moving up to creative chairman. Falusi (left), who became New York CCO at Ogilvy in January 2015, previously worked at the more Mother-like StrawberryFrog in Amsterdam and New York.
More About Advertising
OCTOBER 3, 2016
Winter draws on (as they used to say) and agency 101 is trying to make newish client Dunelm part of the experience. Unlike the rest of us they’re probably hoping the weather cools down a bit. Undeterred, client and agency are inviting us to ‘Get Comfy’ with a diverting online campaign of short films.
More About Advertising
OCTOBER 7, 2016
Captive Media, which instals games and other interactive promotions in urinals, has gone global with a game based on the US Presidential Election – ‘Wee The People.” Gentlemen (Captive haven’t perfected a ladies’ version yet) are invited to aim left or right to express their disapproval of Trump or Clinton (some other candidates, including Vladimir.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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