Exchange Wire

JULY 4, 2023

In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, to challenge Twitter; and Shopify launches Collabs Network. Netflix seek to woo advertisers with new ad approach Netflix is revamping [.] The post Netflix Adjusts Ad Strategy to Win Advertisers; Meta to Launch Twitter Rival, Threads appeared first on ExchangeWire.com.

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Advertising 98

Basis

JULY 5, 2023

The automotive sector was forced to slam on the breaks back in 2020, when a semiconductor shortage brought some serious roadblocks that’ve had lasting effects on the industry (OK, OK, we’ll pump the brakes on the car puns!) Shortages of some chips may continue through this year and next, but the situation has significantly improved, with global car production up by 3% year-over-year.

Advertising 52

Advertising Machine Learning Audience Brand Awareness 52

Adweek

JULY 7, 2023

In 2022, the Minnesota Twins partnered with shared augmented reality platform ARound to bring AR experiences like mini games to baseball fans during home games at Target Field in Minneapolis. For the 2023 season, ARound has expanded its offerings by integrating real-time sports APIs to give Twins fans access to in-depth statistics during games. With.

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Fuel Lines

JULY 6, 2023

Exploring the myriad advantages of Threads, highlighting how it is reshaping the landscape of social media. In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate. Among these innovative platforms, Threads is rapidly emerging as a frontrunner, offering a unique and enriching experience for users.

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Media Communications Conversion Audience 246

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

The Ad Tech Blog

JULY 5, 2023

Shifting from Blind Optimism to Realistic Assessments As a newbie engineer at the beginning of my career, I was confident about my project estimates. Trusting in my abilities, I thought I could whip up anything in record time. However, after repeatedly failing to meet my estimates —a common phenomenon in the tech industry— I realized I needed more caution.

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AdExchanger

JULY 3, 2023

When MediaMath filed for Chapter 11 bankruptcy protection in a Delaware district court on Friday, its debts were laid bare. The post MediaMath Owes More Than $100 Million To At Least 200 Companies, Including Magnite And PubMatic appeared first on AdExchanger.

Advertising 119

Advertising 119

Fuel Lines

JULY 7, 2023

It is necessary to understand the potential downside and limitations using Threads for new business. I recently wrote an article about the powerful benefits of Threads, taunted as the next-generation social media platform. While Threads brings a host of benefits to the table, it’s important to consider some potential drawbacks or challenges associated with the platform: Limited Reach and Exposure: As Threads focuses on specific topics and communities, it may limit the reach and exposure o

Media 140

Media Communications Conversion Audience 140

Seth Godin

JULY 2, 2023

There’s a high-end grocer in a very expensive neighborhood of New York–and they focus all of their energy on Italian food. Everything is imported, and they spend a lot of time and money earning the premium they charge for an authentic Italian shopping experience. And then a lazy brand manager decided to plaster “Sale-A-Bration” signs all over their windows.

Real Estate 112

Real Estate Food 112

AdExchanger

JULY 4, 2023

Publishers who have strong first-party relationships with loyal user bases are at an advantage – and the homepage is where that relationship thrives. The post Reinventing The Homepage: Unleashing Its Critical Role In The Future Of Publishing appeared first on AdExchanger.

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Adweek

JULY 6, 2023

To celebrate the Season 3 premiere of its original martial arts series Warrior, streaming platform Max partnered with multicultural artists to debut interactive murals in New York, Los Angeles and San Francisco. Created by Vincent Ballantine (New York), Swank One (Los Angeles), and Vogue + Agana (San Francisco), the murals feature images of Bruce Lee.

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Advertising

Rob Campbell

JULY 4, 2023

So someone slid into my DM’s recently. I know … what the absolute f**k? But it wasn’t a crypto scam … or someone offering to sell me insta followers … or a Russian beauty who is really a bot. It was a lovely, kind and thoughtful message from someone I didn’t know. LyonsOfScotland wrote to say they loved how I talked about my parents and how it made them think of their Dad, Peter, who had sadly passed away.

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Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Some are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least.

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Marketing MarTech 108

AdExchanger

JULY 5, 2023

The IAB Tech Lab released its first data clean room guidance and also shared the first version of the Open Private Join and Activation (OPJA) specifications, which sets use cases The post IAB Tech Lab Blesses Its First Set Of Data Clean Room Specs appeared first on AdExchanger.

Ad Exchange 113

Ad Exchange 113

Adweek

JULY 7, 2023

What value does Major League Baseball's All-Star Week hold if future generations don't see themselves among the sport's elite. or even on its field? When Hall of Famer Ken Griffey Jr. was in the early days of his career with the Seattle Mariners in 1991, Black players made up 18% of baseball's rosters. As the.

Marketing 251

Marketing 251

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Exchange Wire

JULY 5, 2023

Apple has managed to generate considerable enthusiasm with the launch of Vision Pro, sporting a price of USD$3,500 (~£2,820). Are we at the threshold of a new era in digital marketing, or is this merely a fleeting trend in the [.] The post Is Apple’s Vision Pro the Catalyst for a New Era in Digital Marketing? appeared first on ExchangeWire.com.

Marketing 98

Marketing Ad Tech 98

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed. Of those who said they were familiar with ChatGPT: 12% agree the information produced by ChatGPT is accurate 81% are concerned about possible security and safety risks 63

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MarTech Marketing 105

AdExchanger

JULY 6, 2023

Based on the growing flurry of lawsuits against creators, it's clear that many of them are dangerously unaware of the legal risks involved in influencer marketing. The post Without The Right Precautions, Influencers Could Be At Risk For Legal Trouble appeared first on AdExchanger.

Marketing 108

Marketing 108

Adweek

JULY 6, 2023

At the end of June, Olivier Francois, the CEO of Italian car brand Fiat made a bold declaration: "Fiat will no longer produce gray cars." It was a brave statement, given the shade's popularity among drivers in Europe. However, it was made even braver because Francois made the rallying cry sitting inside a Fiat 600.

Advertising 252

Advertising 252

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Exchange Wire

JULY 5, 2023

Apple has managed to generate considerable enthusiasm with the launch of Vision Pro, sporting a price of $3,500. Are we at the threshold of a new era in digital marketing, or is this merely a fleeting episode in the constantly [.] The post Apple Vision Pro: A New Era for Digital Marketers? appeared first on ExchangeWire.com.

Marketing 98

Marketing Ad Tech 98

Martech

JULY 6, 2023

Amazon will run its yearly summer Prime Day promotions July 11 and 12. Amazon Prime members will have access to deals, while Amazon’s competitors will court bargain-hunters online and in-store. As a result, it’s a great snapshot of ecommerce trends. Why we care. As this year’s Prime Day proves, digital retail is never exclusively online. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals.

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eCommerce Electronics Retail Fashion 99

AdExchanger

JULY 3, 2023

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Have a safe and happy July 4 holiday! And please enjoy this classic comic, which first ran in July 2019. The post Comic: Independence Day appeared first on AdExchanger.

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Advertising 104

Adweek

JULY 6, 2023

Publisher G/O Media began using generative artificial intelligence to create editorial content on Wednesday, according to an internal memo seen by Adweek, making the company the latest in a growing list of publishers experimenting with the tech. In an email shared with staff last week, editorial director Merrill Brown described the venture as a limited.

Media 251

Media 251

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Exchange Wire

JULY 5, 2023

In this exclusive Q&A, Lucy Gausden, programmatic specialist for The Barn at Arla Foods, discusses how marketers are leveraging CTV into omnichannel strategies, how the medium has benefitted Starbucks in campaign execution and measurement, and how other forms of digital [.] The post How CTV is Reshaping the Marketing Landscape: Q&A with Arla Foods’ Lucy Gausden appeared first on ExchangeWire.com.

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Food Marketing 97

Martech

JULY 6, 2023

Does it sometimes feel like you and your team are running in circles with your marketing? You’re doing great work but not seeing the results you expected? It’s almost always the result of one fundamental piece that’s missing. Last year, I found myself stuck in the middle of a corn maze. I was lost, confused and disoriented. It was nearly impossible to find my way out and it took countless wrong turns and endless frustration.

Conversion Rate 97

Conversion Rate Conversion MarTech Marketing 97

AdExchanger

JULY 6, 2023

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: A Stain You Can’t Wash Out appeared first on AdExchanger.

Advertising 101

Advertising 101

Adweek

JULY 7, 2023

Aline Tracol, at 75 years old, is long past her days of pounding the pavement and crowding shoulder to shoulder with thousands of fellow revelers at Pride parades in her French hometown. Though she has still wanted to take part--she was on the front lines of the LGBTG+ rights movement decades ago--she's reluctantly been sitting.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Exchange Wire

JULY 2, 2023

In today's ExchangeWire news digest: collapsed crypto exchange FTX plans to reboot; Snapchat+ hits 4 million paying users in its first year; and APAC companies dominate Data.ai's list of top 50 publishers. FTX plans to resurrect crypto exchange Bankrupt FTX has announced [.] The post FTX Plans to Rebuild Crypto Exchange; Snapchat+ Reaches 4 Million Paying Subs appeared first on ExchangeWire.com.

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Media 97

Martech

JULY 5, 2023

Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. What it means. The ruling is a shot across the bow for many big tech businesses, says Tim Parkin, president of Parkin Consulting.

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GDPR Cookies MarTech Media 95

AdExchanger

JULY 6, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Caught Thread-Handed Tech companies rarely credit competitors when they copycat a feature or product. When Mark Zuckerberg published The post Can Meta Thread The Needle Twitter Couldn’t?; The Ad Industry Learns To Cope appeared first on AdExchanger.

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Ad Exchange Media Advertising 98

Adweek

JULY 5, 2023

Meta's new Twitter clone app--Threads--is expected to launch on July 6, according to Apple's App Store. The decentralized app was made available for pre-order, although not paid, on Monday on Apple's App Store and Google Play. The web version is expected to go live around the same time. According to Mark Zuckerberg's Instagram teaser, anyone.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.