Ad Rants

JUNE 28, 2023

Digital marketing keeps evolving and it can sometimes feel hard to keep up. However, you can't afford to get left behind or let your brand presence erode. After all, despite the economic uncertainty, new businesses open their doors every day. In 2022, roughly five million new companies came into the market. That's a lot of competition -- and even more reason to kick your digital marketing into high gear.

SEO 202

SEO Marketing Pop-Up A/B Testing 202

Adweek

JUNE 27, 2023

Taika Waititi had done his research, so he knew that his unusual first name had Scandinavian roots even though he's a native New Zealander. He'd once searched for all the Taikas in the world through social media, with somewhat cringe-worthy results. "It was me and 36 Finnish girls," the actor-director told Adweek. "I left that.

Media 294

Media Food 294

The Ad Tech Blog

JUNE 28, 2023

Qualitative data analysis these days is becoming all-time cheaper. Data is a crucial resource, yet capitalizing on it for improved decision-making or enhanced customer experiences can be tedious. Often, businesses grapple with data spread across various systems and applications, complicating its analysis and effective utilization. The primary obstacle lies in the inaccessibility and incomprehensibility of your data, which is frequently stored in disparate formats and systems.

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AdExchanger

JUNE 30, 2023

AdExchanger has learned that MediaMath, which raised $600 million since 2007 and had a peak valuation of more than $1 billion, will file for bankruptcy. The post MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart appeared first on AdExchanger.

Advertising 145

Advertising 145

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

VideoWeek

JUNE 28, 2023

New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites. Google’s TrueView in-stream ads are meant to play before main video content with the audio on, and must be skippable.

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Video Ads Viewability Ad Tech Advertising 122

Adweek

JUNE 26, 2023

"WPP is going to unquestionably become an AI company," said Jensen Huang, co-founder, president and CEO of tech company Nvidia. Mark Read, who heads up WPP, the world's largest marketing services company, agreed wholeheartedly. "I couldn't have said it better myself," Read told Adweek after the pair took the stage at Cannes Lions last week.

Marketing 294

Marketing 294

AdExchanger

JUNE 27, 2023

The company’s immediate plans for reinvesting its new capital include hiring more executive leadership to spearhead sales and partnerships, growing its engineering team and expanding its presence in the US The post Anzu Raises $48 Million Series B As The In-Game Ad Market Heats Up appeared first on AdExchanger.

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Marketing Entertainment 117

Marketing Dive

JUNE 26, 2023

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.

Food 123

Food 123

Adweek

JUNE 26, 2023

As far as big-brand Pride campaigns go, The North Face's latest was fairly innocuous: drag queen Pattie Gonia inviting viewers to "come out" into the wilderness as part of its Summer of Pride campaign. "Nature lets you be who you are," The North Face cheerfully posted on Instagram. What followed was a chorus of stories.

Media 279

Media 279

Martech

JUNE 28, 2023

When responding to questions about AI replacing humans in certain roles, most “experts” claim that AI will replace some jobs but will be a much more valuable tool for augmenting human intelligence and ability. What if they are wrong? In all of the hype associated with this latest technology wave, a significant trend is occurring across industries that could significantly change the impact of AI — the retirement of the knowledge worker.

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Manufacturing Communications MarTech Marketing 109

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Advertising

AdExchanger

JUNE 28, 2023

Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media ad tech fully in-house and shared an update on how the project is The post Kroger Is Bringing Its Retail Media Ad Tech In-House appeared first on AdExchanger.

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Ad Tech Retail Media Marketing 115

MNTN

JUNE 30, 2023

Nielsen’s most recent ‘The Gauge’ report confirms that streaming is back on its climb in share of TV viewing time. After a slight dip in April, streaming made a comeback, rising to represent 36.4% of total TV viewing in May. While this rebound was partially fueled by a methodology change by Nielsen that better accounted for streaming usage, the other half of the 2.5% increase came from evolving viewer preferences.

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Retail Media Marketing 98

Adweek

JUNE 27, 2023

If gaming gives you an extra life, take it. Last year, State Farm turned to its Gamerhood Challenge show and Twitch streamers to help it connect with younger consumers. That series dropped a group of gamers in a virtual neighborhood and made them compete in challenges featuring pitfalls that State Farm would cover. The show.

Marketing 269

Marketing 269

Martech

JUNE 28, 2023

One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Here’s a list of the best known. Matomo is an open-source analytics platform that provides similar features to Google Analytics. It offers real-time analytics, customizable dashboards and detailed reports.

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GDPR A/B Testing MarTech Conversion 104

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdExchanger

JUNE 25, 2023

The 70th annual Cannes Lions moved faster than ever to match the speed of the convergence of convergences happening in the industry. Here are five themes that stood out from The post Cannes Contemplations: 5 Takeaways From The 2023 Event appeared first on AdExchanger.

Media 110

Media Marketing Advertising 110

MNTN

JUNE 30, 2023

Have you ever been recommended a TV show by one of your friends, only to find out that you’d have to sign up for a whole new streaming service just to watch it? While this can be frustrating, exclusive access to content has historically been one of the main ways streaming platforms grow their subscriber bases. But with more and more services licensing out their content to other platforms, this might be a business model of the past sooner than you think.

Advertising 98

Advertising Video Ads Audience Marketing 98

Adweek

JUNE 28, 2023

Adobe and Hasan Minhaj are here to liberate employees from the spatial and environmental confines of lethal and clunky office supplies. And they are channeling an oft-memed, cult classic film to do it--while simultaneously marking a milestone anniversary for the software giant's most famous invention: The Acrobat PDF. In "I Love you, Adobe," the award-winning.

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Martech

JUNE 30, 2023

In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting on July 1, we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics? Are you ready for Google Analytics 4? Have your say in our poll Despite plenty of frustration , almost a quarter of respondents said they had fully implemented and were already using GA4.

MarTech 104

MarTech Marketing 104

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

AdExchanger

JUNE 27, 2023

One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so media companies need to get more comfortable with privacy-safe data sharing. The post The Advertising Industry Needs To Invest More In Hispanic Audiences appeared first on AdExchanger.

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Audience Advertising Media 108

Digital Turbine

JUNE 26, 2023

What’s the buzz in mobile this week? Jumpstart your week here: The school year may have just come to an end, but advertisers are already gearing up for the highly anticipated back-to-school season. Before parents and students head to stores for school supplies and new outfits, brands can still fine-tune their mobile campaigns. Here are key tips and insights to guide your back-to-school campaign planning.

Entertainment 98

Entertainment Audience Advertising Marketing 98

Adweek

JUNE 26, 2023

DTC luggage brand Away has joined the growing list of companies integrating AI in their marketing, but the goal of its new campaign is to point out the limitations of the technology. Created by AI artist Ulises and experiential agency Superfly, the "Extraordinary Is Out There" campaign demonstrates that no matter how wild an AI.

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Agency Marketing 261

Martech

JUNE 26, 2023

As a marketer, you can get your customers to click on a button, pick up the phone or make a purchase. And it doesn’t stop there. You can trigger emotions, feelings and thoughts. You can influence a series of complex behaviors that support your brand over a long period. How do you craft a strategy that drives customer behavior throughout a campaign — and beyond?

Audience 103

Audience Food Marketing MarTech 103

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdExchanger

JUNE 28, 2023

Machine learning tech is consuming open web ad budgets as big walled gardens consolidate media, data, tech and audiences inside their own fortresses. The post Machine Learning Will Eat Ad Budgets, But Who Gets The Bellyache? appeared first on AdExchanger.

Machine Learning 108

Machine Learning Audience Media 108

Monetize More

JUNE 29, 2023

The world of AdTech marketing is rapidly evolving, mainly due to the rise of artificial intelligence, or AI. AI is transforming the landscape of AdTech marketing by enabling more personalized, efficient, and effective advertising campaigns. In this article, we’ll explore the impact of AI on AdTech marketing and how it’s changing the game for publishers and advertisers alike.

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Machine Learning A/B Testing Header Bidding Cookies 97

Adweek

JUNE 26, 2023

With three weeks to go until the start of the 2023 Women's World Cup in Australia and New Zealand, Telemundo is ready for its largest women's soccer tournament yet. The company holds the Spanish-language rights to the FIFA World Cup and plans to capitalize on the explosive growth of women's soccer--and the Latino audience's love.

Audience 254

Audience Marketing 254

Martech

JUNE 26, 2023

We live in a digital marketing world. The average US citizen spends almost seven hours a day looking at a screen, so their chances of seeing your brand’s digital ads are very high. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media.

MarTech 100

MarTech Marketing Audience SEO 100

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

AdExchanger

JUNE 29, 2023

When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to The post Agnostic Identity Graphs Are The Future Of Identity Resolution appeared first on AdExchanger.

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Conversion Marketing 104

Exchange Wire

JUNE 28, 2023

In today's ExchangeWire news digest: new research suggests Google breached its own standards for placing video advertisements on third-party websites; the NEAR Foundation collaborates with Alibaba Cloud to enhance Web3 adoption in Asia and the Middle East; and British households [.] The post Google Accused of Breaching Video Ad Deal Standards; NEAR & Alibaba Cloud Partner to Accelerate Web3 Adoption appeared first on ExchangeWire.com.

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Video Ads Advertising 97

Adweek

JUNE 28, 2023

NBCUniversal and Blockgraph are looking to bring more efficiency and capabilities to the TV advertising landscape. Today, NBCU and the privacy-focused tech and data company announced a new partnership to optimize first-party data activation for the media and entertainment industry. The collaboration looks to enhance the use of first-party data in marketing campaigns across One.

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Entertainment Media Advertising Marketing 251

Monetize More

JUNE 28, 2023

The emergence of ChatGPT and similar AI technologies brings both opportunities and challenges. As a publisher, it is crucial to examine the potential impact of ChatGPT on automated/bot traffic and devise effective strategies to mitigate its negative consequences. This article explores the implications of ChatGPT on the generation of bot traffic, content scraping, and intellectual property infringement and provides actionable initiatives to address these concerns. 1.

Machine Learning 97

Machine Learning Education Advertising Ad network 97

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.