Marketers to focus on Gen Z in 2023 with dollars moving to TikTok, raw approach to creative
Digiday
JANUARY 2, 2023
Take body positivity, said Monica Rigali, vice president, global brand management at JanSport. This not only pertains to body types and skin tones, but it is also important to include different capabilities of consumers, including those who use mobility devices in their daily lives,” said Rigali.
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