Playwire
JULY 2, 2025
Key Points Engagement Beats Follower Count Don’t chase vanity metrics—micro-creators with engaged audiences often outperform large creators with passive followers at a fraction of the cost. Authenticity and Alignment Matter Mismatched brand-creator pairings lead to audience backlash. Choose creators whose values, content, and audience genuinely align with your brand.
Seth Godin
JULY 1, 2025
A sea slug sees far more colors than you do, and you probably see more than a profoundly color-blind person. Who’s right? We each carry our own version of reality, our own story about what happened, what’s around us and how things work. Our chosen reality serves two useful purposes: First, it binds us to the others in our circle. If you seek to communicate, speaking Esperanto in Nashville isn’t going to help very much–you do better assuming, as others do, that English is
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Adweek
JULY 3, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights As AI Advances, Staff-Level Jobs at Ad Agencies Decline Manager and director roles, however, have remained relatively steady in recent years Staff positions at U.S. advertising and marketing companies are down more than 10% since January 2022. ADWEEK/Adobe Stock By Paul Hiebert & Brittaney Kiefer --> No longer a dim idea on the horizon, artificial intelligence has become part of everyday life at adve
Martech
JULY 2, 2025
AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in a black box. How to find it. Users with AI Max-enabled campaigns can now segment their Keywords tab by “Search terms match type” to view performance specifically attributed to AI Max. That data includes critical metrics like ROAS, CPA, CPC, and revenue.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
JULY 1, 2025
What makes a LinkedIn strategy successful? Connecting with your audience by understanding their wants and needs. But what about LinkedIn advertising? While you might think this engagement would lead to conversions, most LinkedIn ads tend to fade into the background noise of busy professionals’ feeds. But what if your ads could start actual conversations, guide prospects through personalized journeys, and generate qualified leads at scale?
YieldBird
JULY 1, 2025
What is Curation? In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces (PMPs)-and enhancing it with audience data to create more valuable offerings for advertisers. Traditionally, advertisers would layer third-party audience data onto their campaigns through demand-side platforms (DSPs).
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 3, 2025
Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often defies this logic. Some efforts multiply the effects of others. And in some cases, combined initiatives create outcomes that are greater than the sum – or even the product – of their parts.
Basis
JUNE 30, 2025
From AI advancements to regulatory crackdowns, the biggest changes in advertising often start with Big Tech. While the industry remains as complex and fragmented as ever, the major players—Google, Meta, Amazon, and the like—have a significant influence on how advertisers work and influence the trajectory of the entire industry. For marketing leaders, keeping up with the latest Big Tech developments is essential to understanding where the industry is headed, crafting forward-looking strategies, a
YieldBird
JULY 1, 2025
Just a few years ago, it seemed inevitable that third-party cookies would disappear. Google had promised a revolution in Chrome, and the entire programmatic advertising ecosystem was bracing for a cookieless future. Now, in mid-2025, the reality is far more complicated-and for many in the industry, quite surprising. Google Changes Its Mind: Cookies Are Staying (For Now) The biggest twist came in July 2024 , when Google officially announced it would not phase out third-party cookies in Chrome , a
Adweek
JULY 3, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Inside BETs Transformation From Media Company to Movement CMO Kimberly Paige on how the network is pioneering change through content, culture, and community. By Jenny Rooney --> In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, EVP and CMO of BET, to explore the intersection of content, culture, and community in modern media.
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Martech
JULY 1, 2025
Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your brand stand out. Creating a memorable, enjoyable brand interaction doesn’t have to be daunting. From spin-the-wheel discounts to mix-and-match product features, there’s so much you can achieve with the latest tech and a more playful approach.
Single Grain
JULY 4, 2025
While most marketers continue to send static emails that often go ignored, a select few are transforming their inboxes into dynamic conversion engines. Emails that contained interactive elements achieved an average click-to-open rate of 18% in 2024, compared with a 12% CTOR for non-interactive emails—a 50% performance improvement that most marketers are leaving on the table.
Playwire
JULY 2, 2025
Key Points Leverage AI Tools Use AI to analyze audience behavior, engagement, and predict performance—far beyond basic follower counts. Prioritize Audience Quality Smaller, engaged audiences often convert better than large, passive ones. Start with Clear Goals Define specific outcomes (like acquisition or education) to guide creator selection. Blend AI with Human Insight Combine data-driven discovery with human judgment for brand and content fit.
VideoWeek
JULY 2, 2025
The advertising industry is approaching a “potential tipping point” over agency pricing structures, according to a new report from the Institute of Practitioners in Advertising (IPA). The report, entitled ‘The Price Isn’t Right: Why agencies should change the way they price’, follows an IPA survey which found that only 27 percent of agencies feel they receive a “fair” price for the work they do, while 58 percent feel there has been little or no progress
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JULY 1, 2025
You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results.
Adweek
JULY 3, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail News Amazon Is Asking Some Advertisers to Double Their Spend During Prime Day Stiffening competition and economic uncertainty make the pitch a tough sell Amazon is gearing up for a four-day Prime Day sales event. ADWEEK/Adobe Stock By Lauren Johnson & Kathryn Lundstrom --> Amazon is making its biggest bet this year on its annual sales palooza, turning the two-day Prime Day event into four days, from July 8 to 11.
Ad Monsters
JULY 1, 2025
Jesse Waldele knows how to build a team—on and off the field. As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything from cross-functional alignment to client relationships. Think less clipboard and whistle, more strategic vision, sharp instincts and a deep belief in individual potential. In our conversation, Waldele discussed how her background in team sports shaped her approach to leadership—spotting strengths, developing talent and
AdExchanger
JULY 1, 2025
Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in commerce media. From Amazon’s expanding DSP and full-funnel capabilities to the rise of Agentic AI in campaign optimization, this conversation dives into how retail media is evolving fast, and how advertisers can keep up. […] The post How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JULY 2, 2025
Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications and product demos without asking a more fundamental question: What will this help us accomplish? Feature obsession leads to buyer’s remorse. Marketing teams invest in technically impressive platforms that fail to deliver practical value.
PubMatic
JULY 1, 2025
At PubMatic, we’ve always believed that inventory quality should drive performance, not just meet a standard. Now, we’re taking that belief to its most decisive point yet: PubMatic is proud to offer a platform that’s free of MFA (Made for Advertising) inventory, based on rigorous industry standards and ongoing internal reviews. No MFA sites. No shortcuts.
Ad Monsters
JULY 2, 2025
Inclusive Innovation at Cannes? Supernova PRIDE Brought the Receipts At Supernova PRIDE, industry leaders turned the Cannes conversation on its head. From travel media to fandom to AI ethics, here are eight takeaways that prove inclusive innovation is good for culture—and business. Photos by Whitnee Shulman In a year where rainbow logos were scarce, the Supernova PRIDE Summit brought substance, clarity, and ambition.
Single Grain
JUNE 30, 2025
The global synthetic data generation market is projected to explode from $218.4 million in 2023 to $1.79 billion by 2030 , representing a staggering 35.3% compound annual growth rate. This growth signals how quickly brands and agencies are embracing synthetic data capabilities, including creative testing, segmentation, and privacy-safe analytics, in their advertising stacks.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
JUNE 30, 2025
Tom Bottomley, director, programmatic at Journey Further, takes a dive into digital-out-of-home (DOOH) advertising. He examines the value programmatic can add to DOOH, the importance of omnichannel measurement, multi-market strategy and activation, as well as how we sees programmatic DOOH [.] The post Journey Further’s Tom Bottomley on Programmatic DOOH, Omnichannel Measurement, and Multi-Market Activation appeared first on ExchangeWire.com.
Marketing Dive
JUNE 30, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Ad Monsters
JUNE 30, 2025
As influencer marketing surges past $24 billion, brands face a critical choice: chase inflated metrics or invest in authentic, underrepresented creators who drive real impact. Influencer marketing is projected to exceed $24 billion in global spending by the end of 2025. As brands invest more heavily in digital creators, concerns are increasing—not just around return on ad spend, also but around authenticity, access and equity.
Adweek
JUNE 29, 2025
Horizon Media has made three key executive hires—Krish Kuruppath, Jeremy Flynn, and Allan Johnston —to accelerate its AI-native product and data strategy.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
JUNE 30, 2025
Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of outright disapproving entire ads, it reviews individual ad assets (e.g., headlines, descriptions, and images). This move gives advertisers more flexibility and less disruption when policy issues arise. Instead of pulling down full ads, Microsoft can now flag only the problematic elements, allowing the rest of the ad to keep running as long as the minimum number of approved assets remains.
Marketing Dive
JULY 2, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Digiday
JULY 2, 2025
Rising demand among marketers for AI search expertise is driving more agencies to create specialist units intended to help clients navigate the tech and its impact on consumer habits. In recent months media shops like Jellyfish , Wpromote and Kepler have each launched or expanded AI search services that offer clients a means of partially gauging how applications like ChatGPT and Gemini represent and understand their brands.
Adweek
JUNE 30, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights Here’s How Much Advertising CEOs Made in 2024 Omnicoms John Wren topped the list, taking home $21.7 million last year Public filings also show how much chief executives earned compared to their median employee. ADWEEK; JOEL SAGET/AFP via Getty Images, Omnicom Group Inc., Havas, Publicis By Paul Hiebert --> No advertising holding company CEO earned more last year than Omnicom’s John Wren.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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