Playwire
JULY 2, 2025
Key Points Engagement Beats Follower Count Don’t chase vanity metrics—micro-creators with engaged audiences often outperform large creators with passive followers at a fraction of the cost. Authenticity and Alignment Matter Mismatched brand-creator pairings lead to audience backlash. Choose creators whose values, content, and audience genuinely align with your brand.
Adweek
JULY 3, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights As AI Advances, Staff-Level Jobs at Ad Agencies Decline Manager and director roles, however, have remained relatively steady in recent years Staff positions at U.S. advertising and marketing companies are down more than 10% since January 2022. ADWEEK/Adobe Stock By Paul Hiebert & Brittaney Kiefer --> No longer a dim idea on the horizon, artificial intelligence has become part of everyday life at adve
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Martech
JULY 1, 2025
Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your brand stand out. Creating a memorable, enjoyable brand interaction doesn’t have to be daunting. From spin-the-wheel discounts to mix-and-match product features, there’s so much you can achieve with the latest tech and a more playful approach.
Seth Godin
JULY 1, 2025
A sea slug sees far more colors than you do, and you probably see more than a profoundly color-blind person. Who’s right? We each carry our own version of reality, our own story about what happened, what’s around us and how things work. Our chosen reality serves two useful purposes: First, it binds us to the others in our circle. If you seek to communicate, speaking Esperanto in Nashville isn’t going to help very much–you do better assuming, as others do, that English is
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Ad Monsters
JULY 3, 2025
For years, publishers have watched AI companies quietly access their content to train large language models, power generative tools and build products, often without consent, credit or compensation. This week, a new chapter begins. Cloudflare, a major internet infrastructure provider, has decided to block AI bots from accessing websites unless publishers explicitly allow them to do so.
Adweek
JULY 3, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Inside BETs Transformation From Media Company to Movement CMO Kimberly Paige on how the network is pioneering change through content, culture, and community. By Jenny Rooney --> In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, EVP and CMO of BET, to explore the intersection of content, culture, and community in modern media.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JULY 2, 2025
The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new releases on an ongoing basis.
Basis
JUNE 30, 2025
From AI advancements to regulatory crackdowns, the biggest changes in advertising often start with Big Tech. While the industry remains as complex and fragmented as ever, the major players—Google, Meta, Amazon, and the like—have a significant influence on how advertisers work and influence the trajectory of the entire industry. For marketing leaders, keeping up with the latest Big Tech developments is essential to understanding where the industry is headed, crafting forward-looking strategies, a
Adweek
JULY 2, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies LVMH Moves Portion of European Media Business From Publicis to Havas The luxury giant is “geographically rebalancing” its global media agency relationships, but its North American partnership with Publicis remains unchanged By Audrey Kemp --> LVMH is shifting part of its European media business from Publicis to Havas, according to sources with knowledge of the situation.
Martech
JULY 1, 2025
You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results.
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Marketing Dive
JULY 2, 2025
Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.
AdExchanger
JULY 1, 2025
Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily invested in streaming television’s potential as a lower-funnel, performance-driving channel. The post When Did Ad Tech Get So Obsessed With Outcomes, Anyway? appeared first on AdExchanger.
Adweek
JUNE 30, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Voice 5 Marketing Lessons From Anna Wintour’s Leadership and Legacy Everyone knows what she stands for. People trust it, even when they disagree Her credibility, combined with her signature look, became the ultimate stamp of approval in the fashion world. ENA BETANCUR/AFP via Getty Images By Ashley Cooksley --> While I may not work in fashion or have experience running a glossy magazine, I’ve admittedly spe
Digiday
JUNE 29, 2025
Faceless creators are taking over social media. Now, they’re coming for brands’ influencer marketing dollars. Influencer and creator marketing is steadily gaining ground in ad budgets — Unilever, for example, plans to significantly boost spending on social channels in 2025. Amid this shift in priorities, advertisers are looking beyond high-profile, personality-led creators.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JULY 1, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
AdExchanger
JUNE 29, 2025
Alliant is making good on its plans to build a modern, data-driven marketing platform through M&A. The audience platform announced Monday that it’s acquiring data insights and analytics company AnalyticsIQ. Alliant declined to disclose the deal price. The acquisition was funded by Alliant’s parent company, Inverness Graham, a private equity firm that specializes in buyouts. […] The post Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph appeared first on AdExchanger.
Adweek
JUNE 30, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Adspeak Why Agency Life Feels Broken Industry insiders shared their fears and concerns in an ADWEEK reader survey Meanwhile, sentiment is largely positive at indie agencies. By Paul Hiebert & Audrey Kemp --> Morale is low, job insecurity is high, and many ad agency employees are looking to leave the entire industry.
Martech
JULY 2, 2025
AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in a black box. How to find it. Users with AI Max-enabled campaigns can now segment their Keywords tab by “Search terms match type” to view performance specifically attributed to AI Max. That data includes critical metrics like ROAS, CPA, CPC, and revenue.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JUNE 30, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
AdExchanger
JULY 1, 2025
Today, David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories. “The wedding process is, of course, more than just the dress,” says Elina Vilk, president and chief business officer of David’s Bridal, on this week’s episode of AdExchanger Talks. Around 90% of brides in the […] The post Introducing The Wedding Tech Stack appeared first on AdExchanger.
Adweek
JULY 3, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail News Amazon Is Asking Some Advertisers to Double Their Spend During Prime Day Stiffening competition and economic uncertainty make the pitch a tough sell Amazon is gearing up for a four-day Prime Day sales event. ADWEEK/Adobe Stock By Lauren Johnson & Kathryn Lundstrom --> Amazon is making its biggest bet this year on its annual sales palooza, turning the two-day Prime Day event into four days, from July 8 to 11.
Martech
JULY 3, 2025
Amazon Ads. It’s an expansive ecosystem of tools, insights and performance levers, many of which remain underutilized or unknown by brands and marketers. To ensure your brand gets the most from Amazon, let’s highlight the year’s key features, tools and integrations you might have missed — some old, some new and all effective at driving awareness and conversions. 1.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
JULY 2, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Ad Monsters
JULY 1, 2025
Jesse Waldele knows how to build a team—on and off the field. As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything from cross-functional alignment to client relationships. Think less clipboard and whistle, more strategic vision, sharp instincts and a deep belief in individual potential. In our conversation, Waldele discussed how her background in team sports shaped her approach to leadership—spotting strengths, developing talent and
Adweek
JULY 1, 2025
Suarez had served as global CEO of UM from mid-2023 until November 2024, when she quietly transitioned into the regional role as chair of IPG Mediabrands LATAM.
AdExchanger
JULY 2, 2025
When you hear the word “crystal,” what’s the first thing that comes to mind? For some, it might be healing and chakras. Others might think of the champagne brand or the Chilean pilsner Cerveza Cristal, a popular beer in many Spanish-speaking countries. Semantic analysis is challenging enough for AI when dealing with online display, let […] The post Sounder Is Using AI To Decode The Contextual Nuances Of Spanish-Language Media appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JULY 1, 2025
If you’ve been scrolling through social media lately, you’ve probably noticed the latest wave of minimalist, logo-less ads. They all play with the iconicity and visual cues of their brands, inviting the viewer to “complete the image.” It’s a clever use of visual language and, undeniably, a pretty cool power move. Heinz riffed on its … The post Tomas Gianelli: is trend following the most timeless trend in advertising?
Marketing Dive
JULY 2, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Adweek
JULY 2, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Voice The Risk of Saying Nothing: Why Agencies Must Lead Now Our employees and the communities we market to are hurting deeply. Do we care? It’s naïve to believe this moment will pass without consequences. Mario Tama/Getty Images By Marina Filippelli --> The fear in our industry is real.
AdExchanger
JUNE 30, 2025
In this fast-paced and insightful conversation from Cannes, Michelle Urwin, Chief Marketing Officer at Skai, breaks down the top three trends shaping Amazon Ads and how advertisers are successfully targeting their rich data across platforms and devices driving more revenue and maximizing campaign performance. The post The Retail Media Shift to Omnichannel with Michelle Urwin, CMO Skai, for Amazon Ads | Cannes 2025 appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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