Martech
DECEMBER 26, 2023
This article was co-authored by Nicole Greene. Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Tools like Google’s Fairness Indicators and Amazon’s Sagemaker Clarify help data scientists detect and mitigate harmful bias in the datasets and models they build with machine learning.
Adweek
DECEMBER 27, 2023
Dove and Nike have teamed up to launch the Body Confident Sport program with a mission to boost girls' body confidence in sports. The Body Confident Sport program is a first-to-market, providing a scientifically proven set of online coaching tools to build body confidence in 11 to 17-year-old girls. It's a match made in partnership.
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Ad Rants
DECEMBER 29, 2023
In an era defined by constant technological advancements, it is no surprise that workplace communication is undergoing a profound transformation. The traditional modes of interaction, such as face-to-face meetings or endless email threads, are gradually giving way to more efficient and innovative methods. Whether implementing artificial intelligence or harnessing the power of virtual reality, these cutting-edge approaches promise to enhance productivity and foster a more seamless exchange of ide
AdExchanger
DECEMBER 26, 2023
Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast revenue in 2023, up from 2% in 2021 and 5% in 2022, according to an October podcast ad revenue study from the IAB. But […] The post Can Programmatic Audio Rise In The Charts In 2024?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
DECEMBER 26, 2023
Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.
Adweek
DECEMBER 28, 2023
It's that time when everyone weighs in on what they think the next year will have in store for us. The creative agency world is certainly no different, but its trends might be more difficult to predict. Luckily, people at agencies around the globe with their collective fingers on the pulse of creativity have let.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 27, 2023
Even opponents of Chrome’s third-party cookie deprecation plan mostly agree that Google intends to follow through this time. Which means that, by this time next year, advertisers will need to have already put their post-cookie campaign strategies in place. Question is: Did advertisers and ad tech companies use the extra time they had thanks to […] The post If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of It?
Martech
DECEMBER 27, 2023
Inboxes are overflowing and attention spans are shrinking. Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and build lasting connections, you’ll need to make them as personalized as possible. At the same time, repetitive tasks can take 10 or more hours per week. No wonder many companies go for automation.
Adweek
DECEMBER 26, 2023
This is the time of year that everyone weighs in on what they think the next year will have in store for us. Unsurprisingly, artificial intelligence is on everyone's minds. Some see AI as a source of good while recognizing it has its downsides as the technology advances. Agency leaders around the globe have their.
Seth Godin
DECEMBER 27, 2023
It’s almost impossible to remove a screw with your bare hands, but easy with a screwdriver. The handle might only add a little torque, but it’s more than enough. If someone is succeeding at something you find difficult, it might be because they realized they needed a screwdriver. Looking for the tool is the first step in finding it.
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AdExchanger
DECEMBER 25, 2023
Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. Because we’ve spent enough time and spilled more than enough ink this year talking and writing about Big Tech privacy fines, enforcement actions and the unutterably slow phaseout of third-party cookies in Chrome. That said, this article would be […] The post The Top Ad Tech Data Privacy Stories Of 2023 appeared first on AdExchanger.
Martech
DECEMBER 27, 2023
In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users. As the year goes on, more users and marketers will scramble to find alternatives.
Adweek
DECEMBER 26, 2023
This year was officially the hottest ever recorded, thanks to humans' industrial-era obsession with burning fossil fuels. And despite a weak, loophole-riddled agreement to transition away from those climate-warming fuels at the United Nations' recent climate summit, the world is on track to see much more warming in the years to come. Meanwhile, despite a.
Playwire
DECEMBER 25, 2023
Key Points Embrace Bid Shading and Traffic Shaping : These strategies refine the ad buying process for efficiency and quality, benefiting both advertisers and publishers while streamlining the digital ad ecosystem. Focus on Sustainability : Adopting bid shading and traffic shaping can reduce the digital advertising industry's carbon footprint by decreasing energy consumption and computational demand.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
DECEMBER 26, 2023
Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the ad tech sector last year was down 38%. Why so gloomy? It’s a combination of […] The post M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity appeared first on AdExchanger.
Martech
DECEMBER 29, 2023
In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence
Adweek
DECEMBER 28, 2023
It's been a year of economic uncertainty to say the least. An imminent then not-so-imminent recession. Layoffs. Return to office, if you dare--we have a DJ! (No child care though.) In times like these, we can only be certain of one thing: Everyone is going to do the same damn ads and activations. Those tried-and-true.
Spoton Digital Media
DECEMBER 27, 2023
Hey there, marketing warriors! Let's face it, the battlefield we navigate can feel like a whirlwind of ever-changing trends, relentless competition, and ever-present pressure to outperform. But even amid this marketing maelstrom, there's a secret weapon we all possess: our own creative fire. And you, as a leader, hold the torch. You're the one who can illuminate the path, fan the flames of inspiration, and lead your team to conquer every marketing mountain.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
DECEMBER 25, 2023
Supply-path optimization (SPO) is nothing new. But 2023 saw SPO become further cemented in the strategies of DSPs and SSPs for capturing market share. As a result, stakeholders on all sides of the programmatic ecosystem are more SPO-savvy than ever, making these initiatives essential for courting direct business. Last year, The Trade Desk and GroupM […] The post 2023: The Year SPO Went Mainstream appeared first on AdExchanger.
Martech
DECEMBER 27, 2023
The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success.
Adweek
DECEMBER 28, 2023
In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy. For Adweek's year-in-review TV coverage, we asked 19 TV executives and ad sales insiders to explain the TV and streaming topics that will dominate 2024. From more bundling to a FAST rise in AI and a renewed focus.
Seth Godin
DECEMBER 25, 2023
In 1959, three years after Columbia Records spent a fortune rolling out stereo recording, a senior A&R executive named Ward Botsman told the New York Times, “Let’s face it, the craze for stereo has not been as intense as expected,” writing off the format that would end up thriving for, as far as I can tell, forever. It’s hard to tell a fad from a trend when you’re in the middle of it.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
DECEMBER 28, 2023
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … and happy New Year! The post Comic: Snow Annoying appeared first on AdExchanger.
Martech
DECEMBER 28, 2023
Year’s end is the perfect time to review all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions.
Adweek
DECEMBER 24, 2023
An agreement struck earlier this month between Google and the Canadian government on behalf of the news industry has added further momentum to similar legislative efforts in the U.S., according to News/Media Alliance president and CEO Danielle Coffey. In December, Google agreed to pay the Canadian news media C$100 million ($75 million) annually, fixed to.
Seth Godin
DECEMBER 29, 2023
Every day matters. It seems like a waste to spend one as a to-do list item on someone else’s agenda. It’s easy to become so focused on checking the boxes that we forget that there are people involved. Peers, colleagues and friends that with something human to offer, if we only cared enough to connect.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
DECEMBER 27, 2023
At AdExchanger, we’re a bunch of nerds in (what we hope is) the best possible way. Every week, we publish an original comic inspired by trends in the online advertising industry. Sometimes, the jokes in our weekly comics are ripped from headlines – like when the Department of Justice dropped its long-awaited antitrust lawsuit in […] The post AdExchanger’s Most Popular Comics Of 2023 appeared first on AdExchanger.
Martech
DECEMBER 26, 2023
Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. But times have changed, what with digital marketing, marketing automation, adjustments in buyer behavior, and the increased speed and complexity of business today.
Adweek
DECEMBER 25, 2023
With macroeconomic conditions affecting advertising and Hollywood strikes affecting content, 2023 was a year of lessons for the TV and streaming industry. So, as part of Adweek's year-in-review TV coverage, we asked 28 TV executives and insiders to explain the most important thing they learned this year. From focusing on flexibility as the industry shifts.
Seth Godin
DECEMBER 26, 2023
Add up all the senses you use and the things you notice: that’s your umwelt. It’s pretty obvious that your dog has a different one than you do. They see fewer colors and smell far more intelligently. Sea slugs see a much wider range of colors, and bats can sense vibrations. Among humans, we each have our own uwelt. Paying attention, after all, requires payment.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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