Adweek
AUGUST 21, 2023
Over the past few years, there has been an industrywide rallying cry about the yawning investment gap between the general market and minority-owned media. Nearly every marketer and media buyer agency has pledged a more diversified spending approach. At the same time, major investors including Tyler Perry, Robert Smith and Byron Allen, as well as.
The Ad Tech Blog
AUGUST 23, 2023
The Myth of ROI in SaaS In the bustling world of small SaaS firms, computing ROI on product development appears borderline redundant. Without a developed product, there’s nothing to market or leverage for capital. It’s like asking a fish about its experience on land. When ROI Becomes The Elephant in The Room Yet, here’s the twist. When a startup isn’t rooted deeply in tech, ROI becomes the towering figure in decision-making rooms.
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Ad Rants
AUGUST 24, 2023
Due to the evolution of the digital landscape, it has become imperative for businesses to expand their online presence beyond borders. After all, it is a great strategy for companies who wish to tap into a global audience in our modern, increasingly interconnected world. In fact, more companies are now optimizing their websites for international markets after recognizing its potential.
MNTN
AUGUST 25, 2023
In industry circles, the talk of the town right now is transparency—where advertisers are getting it, and where they’re not. Buyers have grown frustrated with the lack of information on where, when, and in what context their campaigns are airing. At the moment, they may get content-level reporting, like genre and ratings, and in some individual cases, points like duration, series, episodes, or titles, but as Matthew Kramer, Head of Brand Investment at Media.Monks told Adweek, “It’s a crawl, walk
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 25, 2023
Sincere apologies are hard to come by in this world, but every now and again, a brand is compelled to express public remorse. For KFC Canada, the time has finally come for a reckoning with all the utensils left behind by its "finger lickin' good" chicken. The "finger lickin' good" tagline has been with the.
The Ad Tech Blog
AUGUST 19, 2023
The Hidden Truth Behind Clicks By definition, a click farm is any location that generates internet traffic, in bulk, for various purposes. This concept might seem straightforward, but there’s more to it. What’s the Problem with Click Farms? It might surprise you to learn that click farms are often available for hire through resellers found on the internet.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPushup
AUGUST 23, 2023
Looking to enhance your ad operations? Discover 8 compelling reasons to consider an outsourced ad ops team for better ad management and optimization. For publishers with millions of pageviews, managing their website along with ad optimization can be tricky. It takes rigorous man-hours to make things work and move in the right direction. Hence, publishers [.
Adweek
AUGUST 23, 2023
Text-based social media appears to be back in the Wild West. With X, the platform formerly known as Twitter, inching toward obscurity and a number of contenders stepping onto the field, we've been left with more questions than answers. Apps like Threads, Bluesky, Truth Social, Mastodon and Spill are all picking up users, and people.
The Ad Tech Blog
AUGUST 19, 2023
The Formula and Example Before we dive into complexities, let’s get straight to the point: What is cost per reach , and how do we calculate it? The formula to calculate cost per reach is incredibly simple: CPR = TC / R Where: CPR is the cost per reach TC is the total advertising cost R is the total reach (unique people) Example : If you spend $25,000 on advertising and reach 50,000 unique people, the cost per reach is: CPR = $25,000 / 50,000 CPR = $0.50 per unique person reached The Big Pr
AdExchanger
AUGUST 23, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick Tock TikTok Shop isn’t doing so hot in the US. On average, the shopping service is making The post TikTok Takes On Amazon; Retailers Bemoan Inventory Losses appeared first on AdExchanger.
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AdPushup
AUGUST 20, 2023
Have you been trying to figure out how to calculate click through rate? This blog takes you through the ins and outs of click through rate and how you can take it up a notch. In the online world, CTR (click through rate) matters a lot, not only for advertisers but also for publishers. Therefore, [.
Adweek
AUGUST 25, 2023
For generations, the mutterings of fans who witnessed improbable on-field moments fueled the myth that National Football League Games were scripted. When former NFL player Arian Foster claimed earlier this year that he was handed such a script, that myth metastasized into memes. Former NFL player arian foster admits NFL is literaly rigged pic.twitter.com/RSfqF1OwKI --.
AdvertiseMint
AUGUST 24, 2023
How big are TikTok brands in social media marketing? In the ever-growing social media landscape, TikTok has developed into a prominent platform that has changed how users create content online. It has also transformed how top brands interact with their audience. If you’re interested in how businesses are connecting with their audience via TikTok, you’re in the right place.
AdExchanger
AUGUST 22, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hammer Time Infillion is emerging as the top bidder in the bankruptcy auction for MediaMath’s assets, which include The post Infillion Puts In Top Bid For MediaMath; Meta Courts Cash With Coupons appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smart Insights
AUGUST 23, 2023
Leading digital analytics experts share their examples of how to effectively use data and analytics to generate actionable insights for your marketing strategy The number of data sources that are available is growing every day. For some of us, this … The post Transform your data into actionable insights appeared first on Smart Insights.
Adweek
AUGUST 25, 2023
Bud Light has kicked off the National Football League (NFL)'s upcoming season with an ad starring real fans, as it tries to win back beer drinkers following its controversy with trans influencer Dylan Mulvaney earlier this year. The Anheuser-Busch InBev brand has been a longtime sponsor of the NFL, but this season, it is facing.
Martech
AUGUST 25, 2023
Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. As data privacy regulations increase, attribution models may struggle to stay accurate and valuable. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.
AdExchanger
AUGUST 23, 2023
Communications API provider Twilio’s product road map is a direct reflection of the growing role AI is playing in digital marketing. The post How Twilio Plans To Infuse Its Entire Mar Tech Stack With AI appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
AUGUST 19, 2023
Hardy came home from school and proudly showed his mom the cheap plastic trinkets he had earned that day. “I stood quietly on the dot and so I got some tickets. And if I stand on the dot quietly tomorrow, I can get some more prizes!” First grade! That’s one way to indoctrinate kids in both obedience and consumption. It’s rare we see it so brazenly and vividly executed.
Adweek
AUGUST 23, 2023
Members of Gen Alpha--those born after 2010--may not yet have the same purchasing power as their Gen Z and millennial elders. However, brands put off getting to know them at their own peril because this demographic had already made up its mind about what's cool, and what isn't. Netflix has been crowned the "coolest" brand.
Martech
AUGUST 21, 2023
AI-driven segments outperformed standard segments by up to 42% on a recent head-to-head test. This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. The lift tends to be even greater if no segmentation was used previously. Many “packaged” CDP offerings have bundled data science that performs critical predictive AI with relatively minimal configuration.
AdExchanger
AUGUST 21, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Results Are In YouTube told clients earlier this month about plans to start billing some of its The post Google Says It Can Self-Evaluate; MFAs Begone appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Seth Godin
AUGUST 24, 2023
For many, the imagined cost of speaking up is almost always higher than the actual cost. And we live with the cost in our imagination daily, dying a little bit over time as we keep our insights to ourselves. Speaking up is a skill, and we can only improve it with practice.
Adweek
AUGUST 24, 2023
Brace yourself: Pepsi's 125th birthday is coming. The cola brand and pop culture icon plans to usher in its quasquicentennial in epic fashion, honoring its past and looking toward the future by rewarding loyal fans over 125 days. An updated logo, immersive activations, media takeovers, social content and giveaways will keep fans engaged for the.
Martech
AUGUST 23, 2023
In today’s always-on world, every click matters. The consumer moves faster than the brand. The marketing technology revolution is the compass guiding businesses through uncharted waters. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue.
AdExchanger
AUGUST 20, 2023
Verizon wants a distribution partnership with Disney for ESPN. Plus: Why Tumblr has been copying X (the artist formerly known as Twitter). The post Streamwork Makes The Dream Work; Tumblr Tries To Make A Comeback appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
AUGUST 22, 2023
Childlike involves wonder. It’s the ability to see the world with fresh eyes and create magic. Childish, on the other hand, is living as if there are no consequences. Over time, we’ve gotten very good at measuring the long and short-term consequences of our actions. And good at ignoring them. Adults do well when they seek to be childlike, and that’s possible without being childish.
Adweek
AUGUST 23, 2023
Georgia-Pacific toilet paper brand Quilted Northern has dropped the plastic packaging from some of its products, switching to a recyclable paper wrapping. The change, in response to consumer feedback, aims to cut back on plastic pollution. But while plastic-focused environmental groups are praising the move, others are calling it a distraction from the main impact.
Martech
AUGUST 22, 2023
Remember the COVID times? I’ll wait while you stop twitching. It was hellish for a while, but for marketers, it was also all about doing things, about reacting to swiftly changing events. Everything was rush-rush. We had to act fast out of necessity because there was no time to waste…or think. Everything was fluid and insane. Marketers certainly demonstrated their tenacity in navigating the unknown and getting things done.
AdExchanger
AUGUST 20, 2023
Collecting consent is a far more nuanced process than just getting someone to opt in. It also matters how you ask for it. The post Regulators Have Their Eye On The Dark Art Of Dark Patterns appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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