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MAY 9, 2017
Accenture Interactive has laid its cards on the table following its acquisition of Australian agency The Monkeys, its 12th such acquisition since 2013. Australia boss Michael Buckley (below) says: “Similar to the Karmarama acquisition in London, if our focus is to be the number one customer experience business in the world, we need The Monkeys.
AdPulp
MAY 9, 2017
Are you “watching TV” when you’re streaming your favorite episodic content? Does it matter what we call the screen or box where content is consumed? According to a new study from Hulu and Tremor Video, a provider of software for video ad effectiveness, 84 percent of adults aged 14-50 equate “watching TV” with devices such […].
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InMobi
MAY 10, 2017
Established in 2009 Youzu Interactive is a global entertainment company with blockbuster games such as League of Angels, Youth of Three Kingdoms and Furious Wings. Youzu Interactive Co. Ltd. partnered with InMobi, the largest independent ad network in China, to acquire quality gamers for ‘Youth of Three Kingdoms ’ at scale.
All About Advertising Law
MAY 10, 2017
Members of Venable’s Consumer Financial Services Practice , along with Paula-Rose Stark, a former attorney at the CFPB, now with Chain Bridge Partners, LLC, recently discussed the current and evolving state of federal and state consumer financial protection law and policy. They outlined what you and your company need to know about what’s ahead and shared their experiences from the front lines, offering insights and strategies to help companies navigate the evolving legal and politic
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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MAY 10, 2017
Ian Haworth is executive creative director of Wunderman EMEA. He began his career in advertising as a tea boy at an art studio before becoming the creative lead at DMB&B London, Saatchi & Saatchi Wellington (NZ), Tequila London and global CCO at Rapp. He also heads the creative department at Wunderman UK. My Top Tips.
AdPulp
MAY 7, 2017
Well made media is a mirror. Programming that truly connects on a meaningful level often does so because it reflects images of self. According to Campaign, Complex Networks realized that they could reach underserved segments of the online viewing market by showing “selves” that were more reflective, and therefore more relevant to the intended audience. […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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MAY 10, 2017
Linus Karlsson’s New York-based Ming Utility and Entertainment Group – “more entertainment, less ads” as Karlsson puts it – is relaunching Polaroid Eyeware, 80 years after the ground-breaking business started. Ming’s Geisel Productions produced the recent return of Clive Owen for BMW films and the same classy expertise is evident in ‘Fishbowl,’ the history of.
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MAY 9, 2017
Neil Dawson is global executive creative director, Nissan United at TBWAChiat Day in New York. Before that he was ECD of BETC in London and a senior creative at agencies including DDB, Ogilvy and BBH. Here are my three. I tried to find some less obvious examples…what comes to mind when you picture the world’s.
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MAY 8, 2017
The Cannes International Festival of Creativity is once again on the horizon so we’ve asked some of adland’s finest to choose work that they think should be in contention at advertising’s biggest showcase. First up is Guiseppe Mastromatteo, CCO of Ogilvy & Mather Italy. For those passionate about creativity in communications Cannes is the place.
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MAY 10, 2017
Brian Cooper is chief creative officer of global on-site agency network Oliver Group. My Top Tips for Cannes The real sport with Cannes is no longer guessing who is going to win, but guessing who is going to win what. Cannes’ victors are often decided by the jurors, whether consciously or not, before they even.
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MAY 8, 2017
The BBC is trying to persuade us to personalise our viewing with alerts and stuff when there’s something on we tell it we want to watch – on multiple devices etc etc. What’s wrong with the Radio Times? In an new campaign from Y&R featuring Steve the dog, Barley in corset-ripper Poldark apparently. As a.
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MAY 9, 2017
Here’s a diverting print campaign for the Lexus RX hybrid from Ogilvy & Mather Panama and Argentina, the kind of eco-enthusiasm we can all endorse. Copywriter (with tongue firmly in cheek) was Marcela Parcheco, art director Alan Wesley. MAA creative scale: 8.
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MAY 9, 2017
RB is moving its global Finish and Nurofen accounts out of Wieden+Kennedy London into Havas and McCann respectively. W&K MD Helen Andrews says: “We understand RB’s change of strategy to devolve more control to local markets. We are immensely proud of all the work we created for RB, including the award-winning Finish campaigns, and wish.
AdPulp
MAY 7, 2017
CAZADORES is a spirit with character. Now, the brand is turning to characters with spirit to star in its “Born in Los Altos De Jalisco” web video series. All eight characters featured in the new series embody the inherent sense of pride and personality that makes Arandas—the birthplace of Tequila CAZADORES—a magical place in Mexico […]. The post Real Characters “Born in Los Altos De Jalisco” appeared first on AdPulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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MAY 11, 2017
Social media is awash with fake profiles it seems and this lies behind Telefonica brand Movistar’s viral hit from Y&R Mexico. It starts as a rather saccharine love story and develops into…something rather different Niftily directed by Andrew Lang for Wabi Productions, which partners UK network The Sweet Shop. Creepy. So social media, where did.
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MAY 10, 2017
We’re all for pushing boundaries in ads but maybe Mars’ Skittles and DDB Chicago have pushed a bit too hard in this new Mother’s Day ad, ‘Umbilical.’ It’s caused a massive outbreak of yuk in the twittersphere – but that’s what the tweet gang do. Our verdict? Yuk. But a brave yuk all the same.
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MAY 12, 2017
Wieden+Kennedy Amsterdam has won The Glenlivet globally. The Glenlivet, owned by Chivas Brothers, claims to be the world’s oldest single malt whisky and the number one such brand in the US. Global brand director Miriam Eceolaza says: “Wieden+Kennedy Amsterdam is a dynamic agency and we were impressed by the team’s creativity and passion.
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MAY 12, 2017
Alex Grieve and Adrian Rossi are executive creative directors of AMV BBDO in London. A friend in the business said to us about Cannes: “The standard of work this year is the worst it’s ever been.” He then proceeded to say why none were worthy and that a Gold, never mind a Grand Prix, was.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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MAY 12, 2017
The New York One Show’s Best of Show award has gone to Cross-Platform winner Refugee Nation for Amnesty International from Ogilvy New York. The campaign celebrates 2016’s first Olympics team for refugees. Event organiser One Club CEO Kevin Swanepoel says: “In a year rife with political discord and social upheaval all around the world, ‘The.
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MAY 12, 2017
London adland is still puzzling over Grey’s half-cocked Marks & Spencer ‘Spend it Well’ fashion debut (below) but its first for food, with the same line, is more like it. “Just say no” works better too. But why does M&S keep reminding us it came into being in 1884? Peculiar. This one?
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MAY 12, 2017
The ad world now has a big new player, French music to Canal+ operator Vivendi which is buying the Bolloré family’s 60 per cent stake in Havas in a €2.3bn cash deal. Vivendi, led by paterfamilias Vincent (below with sons Cyrille and Havas’ Yannick, right) will bid for the rest in due course but may.
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MAY 11, 2017
TK Maxx, which describes itself as a “labels-for-less” retailer, is launching a big new campaign from Wieden+Kennedy: ‘Why would anyone shop at TK Maxx?’ It’s brave to acknowledge that TK Maxx can be a somewhat haphazard emporium. Does the campaign answer the above question? Mostly. It’s a bit haphazard itself but maybe that was the.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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MAY 11, 2017
Droga5’s progress in London continues apace (maybe it was kidding us all for the first few years) with new win Secret Escapes, the travel operator that offers posh hotels for plebs (paraphrasing here a bit). Secret Escapes made quite an impact on TV and online with this campaign from Big Al’s Creative Emporium and its.
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MAY 10, 2017
WPP media agency Maxus has appointed Richard Lloyd (left) as its first worldwide head of programmatic. Lloyd joined Maxus from WPP/GroupM’s programmatic arm Xaxis in 2016. Maxus CSO Damian Blackden says: “Richard’s appointment is designed to accelerate the work we do with our clients, making their advertising more precise, individualised, and integrated within the communications.
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MAY 9, 2017
Diageo’s Captain Morgan rum has found itself in spots of bother with its ‘Live Like the Captain’ campaign, chiefly because you’re not allowed to say much, if anything, about booze. So Anomaly New York has come up with the ingenious wheeze of an almost one word script – ‘Captain’ – in a new global campaign.
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MAY 8, 2017
Linus Karlsson’s MING Utility and Entertainment Group – which he describes as the “world’s smallest holding company” – has appointed Jeff Geisler as its new president. Geisler (left) was global CMO for Saatchi & Saatchi. He also worked as CMO for Jay-Z’s Roc Nation, handling music and sports properties. Prior to that, he spent seven.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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MAY 8, 2017
My friend Jerry Judge sends me this Land Rover ad from the US. Which reminds him of this Audi Quattro ad from BBH, where Jerry toiled in BBH’s 1980s heyday. No reason why Land Rover can’t enlist a glider after all this time of course. But it’s an interesting comparison all the same and, inter.
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MAY 8, 2017
Another big ripe plum has fallen into Ogilvy London’s lap courtesy of its WPP parent, British Airways (mostly from BBH, below) hard on the heels of Vodafone and Walgreens Boots Alliance, three creative accounts with a combined media billing of well over £100m. Ogilvy One will handle the CRM part of BA’s business (the biggest.
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