Fuel Lines
JUNE 9, 2016
The Art of Telling Your Agency Story for New Business Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. His career includes agency, corporate communications and journalism experience, and he has worked with news media from local to international levels. Don has also co-authored or ghost written three books for clients.
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JUNE 8, 2016
Stéphane Xiberras (below) has been president and CCO of BETC Paris since 2007. BETC Paris is, by any measure, one of the very best creative agencies in the world and Xiberras is in charge of one of its signature accounts, Canal+. Canal+ ad ‘The Bear’ won the Cannes Lion Grand Prix Film Craft in 2012.
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Gods of Advertising
JUNE 8, 2016
“It is the biology of tranquility.” And so begins one of the most purple-prosed commercials I’ve ever seen –for a mattress. The ZenHaven, I believe it is called. As if the words Zen and haven didn’t say enough by themselves. The secret ingredient of this mattress is latex. But not just any latex. “Pure tree-tapped latex whipped to an airy foam.” It’s then poured, cured, frozen, burnt, molded; and other “magical” things to create, well, a mattress.
AdPulp
JUNE 10, 2016
SONIC is out with a new social media campaign from Goodby Silverstein & Partners. The new #AmazeYourMouth campaign benefits from the comedic talent of SONIC’s iconic Two Guys, Peter Grosz and T.J. Jagodowski, along with John Lutz of 30 Rock and Second City stars Chelsea Devantez and Carisa Barreca. In addition, SONIC partnered with Vine […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
All About Advertising Law
JUNE 10, 2016
FinTech remains a hot topic for government regulators. The Federal Trade Commission (FTC) threw its hat into the ring yesterday with a half-day discussion of marketplace lending and its implications for consumers. The forum included panels on the current state of marketplace lending, potential future consumer protection issues as the market evolves, and a presentation on marketplace lending websites.
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JUNE 6, 2016
Daniel Fisher is ECD of The Martin Agency in London. Fisher was formerly deputy ECD at adam&eveDDB where he worked on, among others, John Lewis’ ‘Monty the Penguin’ and its big 2014 Cannes award winner Harvey Nichols’ ‘Sorry I Spent it On Myself.’ Prior to adam&eve he worked at CHI&Partners, Leo Burnett and WCRS, acquiring.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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JUNE 9, 2016
Matt Charlton is CEO of independent London agency Brothers and Sisters. Before that He was joint founder and CEO of BETC in London, worldwide president of Modernista, managing director of TBWA in London and a global business director at BBH, working on Johnnie Walker among others. Brothers and Sisters’ accounts include Sky, Center Parcs and.
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JUNE 9, 2016
Saatchi & Saatchi has signed up TV chef James Martin to front its first campaign since winning back the business from VCCP. Asda is in a right old mess, bludgeoned by Aldi and Lidl and facing a slowly recovering Tesco in the nether regions of the supermarket market. CEO Andy Clarke is stepping down in.
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JUNE 9, 2016
The Prince’s Trust is 40 years old and remains HRH’s biggest achievement, unless you’re a fan of his interventions in architecture and other issues. CHI&Partners has handled the account for the last ten years and has produced a new film – ‘Parallel Lives’ – showing the life-changing impact the charity has had on some young.
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JUNE 8, 2016
In today’s special episode of #MediaSnack, Tom and David examine the ANA’s long-awaited report into media rebate practice in the US. The report is an alarming wake-up call to a global industry and calls media rebate activity “pervasive” and that they have evidence that agencies “across the spectrum” have been involved. Tom and David discuss.
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More About Advertising
JUNE 6, 2016
We all know – or think we know – that tech is taking over the ad world although not that many people seem too happy about it, apart from the suppliers of such tech and the companies and venture funds that invest in it. But turkeys don’t vote for Christmas do they? Super computers armed.
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JUNE 7, 2016
BT remains a remarkably unloved company despite its undoubted commercial success. You get the impression that it does just enough in terms of customer service to stay in the game but no more. Long-serving agency AMV BBDO can hardly be blamed for that, fighting manfully over the years to give BT a human face Now.
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JUNE 4, 2016
On this week’s #MediaSnack Tom and David review The Wall Street Journal’s report that the hotly anticipated report by the ANA into US media rebate practice will be published “imminently” They discuss the likely fall out and the implications of the report for US media directors, who should be preparing to communicate a clear plan.
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JUNE 5, 2016
Neil Dawson is global executive creative director, Nissan United at TBWAChiat Day in New York. Before that he was ECD of BETC in London and a senior creative at agencies including DDB, Ogilvy and BBH. It’s week five at my new home on Madison Avenue. Yep Madison Bloody Avenue! That still does it for me.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
JUNE 5, 2016
On Tuesday, millions of California voters will put a cap on the 2016 primary season. The Golden State’s total voter registration now stands at 17,915,053. That’s the largest number ever registered heading into a primary election. According to Los Angeles Times, California’s voter rolls grew by almost 650,000 in the final six weeks of registration. […].
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JUNE 10, 2016
Has anything untoward happened to senior Procter & Gamble executive Roisin Donnelly? This piece in Campaign reads like an obituary. Actually she’s leaving the company after 31 years, presumably in good financial shape. The piece was accompanied by a ringing tribute from Maxus CEO Lindsay Pattison, who banged on about this female equality stuff at.
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JUNE 10, 2016
In this week’s #MediaSnack Tom Denford is joined by Matt Green, senior manager media and digital marketing at the World Federation of Advertisers, which represents global marketers First, Tom and Matt discuss the WFA’s most recent initiative around ad fraud and its advice to marketers to help them reduce their exposure to this growing problem.
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JUNE 10, 2016
Euro 2016 kicks off tonight and where’s there’s football there’s Nike Football – as someone else almost used to say. So Wieden+Kennedy (a collaborative effort between various offices presumably) is back with its longest Nike commercial so far, featuring Cristiano Ronaldo unwittingly switching skill sets with an English ball boy.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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JUNE 10, 2016
Those Lucky Generals have struck again, this time by parking Paddy Power’s notorious truck billboard outside the Russian Embassy in London. Why? England are playing Russia in Euro 2016 tomorrow (Saturday) so PP is tempting fate with a translation into Russian of what it calls Jamie Vardy’s “infamous ‘Chat S**t, Get Banged’ slogan.” Which is.
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JUNE 9, 2016
Jonathan Burley (left), who quit as CHI&Partners ECD just last week, hasn’t taken long to find a new home – he’s off to RKCR/Y&R to head creative on the agency’s UK accounts while founder Mark Roalfe looks after global business including Colgate and Danone. Y&R CEO Jon Sharpe says: “Jonathan Burley is smart, straight-talking and.
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JUNE 9, 2016
Ad industry veteran Tim Lefroy is stepping as CEO of The Advertising Association after a seven year stint. The AA represents advertisers, agencies and media owners. Lefroy (left) says: “It’s a unique privilege to serve advertising in the AA role and seven years is the right tenure. We have a great team and the support.
AdPulp
JUNE 8, 2016
According to Portland Monthly, 3D designer Craig Winslow has turned a yearlong creative residency with Adobe into a fascinating new art project. Using a technique called projection mapping, Winslow takes clues from ghost ads on city walls and recreates the original ads on his computer to scale. Then he projects them back onto the wall. […]. The post Designer/Archeologist Restores Old Outdoor Ads (To Something Beyond Their Former Glory) appeared first on AdPulp.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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JUNE 8, 2016
Sainsbury’s is reviewing its creative account with AMV BBDO, worth £60m in media terms. AMV, in its two guises, first as an independent and then as part of BBDO, has handled the account for 40 years aside from a brief interregnum when it moved to movers and shakers M&C Saatchi back in the 1990s. It.
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JUNE 8, 2016
WPP boss Sir Martin Sorrell faces his shareholders today, some of whom will be more than a little pissed at his 2015 pay cheque of around £70m (his actual salary is £1.2m). The rest comprises bonuses and share awards under the company’s controversial LEAP scheme which, although it has been changed at the insistence of.
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JUNE 7, 2016
The US Association of National Advertisers – the body representing the biggest clients – has released the first part of its study into undisclosed media rebates (by media agencies) and, frankly, it doesn’t tell us anything we didn’t know already. The 58-page document compiled by corporate intelligence outfit K2 discloses numerous examples of rebates from.
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JUNE 7, 2016
Religious muslim ladies doubling up as hip hoppers is an interesting notion but that’s what Munera Rashida and Sukina Abdul – aka Poetic Pilgrimage – do. And they’re the heroines of Carphone Warehouse’s “challenger” mobile brand iD in an online campaign from CHI&Partners. ID head of marketing Mark Bowles says: “The iD brand was borne.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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JUNE 7, 2016
Adam&eveDDB is back with the second instalment of its new campaign for Halifax, featuring Warner Brothers cartoon stars. First up we had Top Cat and now it’s the turn of The Flintstones, enthusing about Halifax’s generous offer to bung you £125 to switch accounts. As ever with A&E it’s the finishing touches that turn a.
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JUNE 6, 2016
Where exactly is the US Association of National Advertisers report into undisclosed media rebates and other allegedly murky media agency doings? It was supposed to come out last week and then today – but it hasn’t so far. Now you can always look a prat writing these stories because, immediately on publication, it pings into.
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JUNE 6, 2016
The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud, estimated to reach $50bn globally by 2025. The advice is designed to assist marketers in taking practical steps to ensure that as little as possible of their advertising budget falls victim to ad fraud. Compiled.
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JUNE 5, 2016
As Cannes Lions prepares to welcome 16,000 delegates this month, and introduces two new Lions to celebrate creativity in entertainment, onlookers and Cannes veterans will again be asking whether the festival has become too large, losing its original focus on creativity. Purists will bemoan the fact that the festival has changed vastly from yesteryear, when.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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