Sat.Aug 20, 2016 - Fri.Aug 26, 2016

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Build a Community for Ad Agency New Business

Fuel Lines

Building an engaged online community should NOW be a core responsibility of business development. The battle for new business has moved online which makes community development indispensable in marketing your agency online. Knowing how to build an online community has become an important skill-set for those charged with agency new business. Community development comes before business development.

Agency 257
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Knowing we’re “crazy” means we’re less crazy than most.

Gods of Advertising

Here’s to the Crazy Ones…. I admit it. I’m crazy. And for the most part I’m okay with that – not that I have a choice. Ever since I can remember I’ve been aware of my, shall we say, unique perspective on the human condition – or my condition anyway. I wasn’t like the other kids. And I’m not like the other men. And while that can prove irksome at cocktail parties, or at times to my wife, it is simply reality.

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Developer Economics Report: The State of the Developer Nation Q3 2016

InMobi

We’re happy to announce that our friends at VisionMobile have just published the State of the Developer Nation report for Q3 2016 - the latest trends in the developer economy which you helped shape! The report includes insights and analysis based on responses from over 16,500 developers globally across multiple research areas including Mobile, Desktop, Cloud, IoT, and Augmented / Virtual Reality, as well as Machine Learning.

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Sainsbury’s takes dramatic new turn by dropping AMV BBDO for Wieden+Kennedy

More About Advertising

It’s somehow typical of British advertising that two of the big reviews of the year are decided in what for many people is a holiday week: earlier this week Marks & Spencer put the kibosh on RKCR/Y&R’s holidays by moving its £60m account to Grey in a closed WPP pitch. Today Sainsbury’s, worth about the.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Double-Feature: Entrepreneurs & Spending Power

Advertising to Baby Boomers

Shorts & Trailers Retailers should focus on aging baby boomers, not millennials, as profit centers What is Ultralight Aging™? Too old for market researchers but still able to spend a lot of money 1st Feature Entrepreneurship: The Hottest Start-Up Market? Baby Boomers … The staggering size of the total longevity economy — bigger even than Japan’s — has been attracting more entrepreneurs, deep-pocketed financiers and places to pitch new ideas in the past few years … Based on the book Advertisi

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The Seventh Circuit’s Robinson-Patman Decision: What Does “Promote” Really Mean?

All About Advertising Law

We know that many of you not only deal with advertising but are also proud to count yourself as among the elite few who wrestle with the intricacies of the Robinson-Patman Act. If that sounds like you, read on as our own Rob Davis analyzes a recent 7 th Circuit decision. If not, then stand at ease and remain blissfully ignorant of price discrimination, “like grade and quality,” promotional allowances and other such terms.

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ComScore investment costs WPP £122m

More About Advertising

When WPP bought a $300m stake in online measurement company comScore last year it looked a smart move; a way of tapping a growing market without doing all the heavy lifting itself. But today WPP boss Sir Martin Sorrell (left) has revealed that its comScore investment has knocked £122m off H1 2016 profits leading to.

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The 6 Ultimate Pro-tips to Master Rewarded Video - Part 1/2

InMobi

Rewarded video is an incredibly popular and high performing ad format that never gets old. When implemented thoughtfully, rewarded video ads stand as the biggest revenue generator for many game developers, while also adding value to the core mobile game experience. At InMobi, upon completion of nine years of solid experience helping gaming developers from all over the globe getting started with in-app monetization and ongoing personalized 24/7 optimization, we would like to share six practical p

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View-Through Attribution: Shifting Gears in Performance Marketing

InMobi

A successful performance marketing campaign comprises different elements, from building the right user insights and creatives to evaluating the appropriate network partners and ad spend. And to get all the elements of a campaign right, performance marketers rely on mobile measurement and attribution reports as the single source of truth. If missing a small piece of data could result in a poor campaign, cranking the right levers can drastically improve campaign performance.

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ID Comms’ Tom Denford and former Mondelez exec Pete Mitchell: what does a chief media officer really do?

More About Advertising

On this week’s #MediaSnack Tom chats with Pete Mitchell, one of the world’s most experienced and well-traveled media professionals. Until recently Pete was part of Mondelez’ highly respected global media team. He is now partner at Kudos Content. Pete talks to Tom about three key themes: Firstly, they discuss Pete’s thoughts on the role of.

Media 40
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Lord Bell quits Bell Pottinger for new frontières

More About Advertising

Lord Bell (Tim to you and me) is quitting as chairman of PR firm Bell Pottinger to set up a new outfit, Sans Frontières. By the sounds of it Sans Frontières will roam the wilder shore of PR and communications, in line with Bell’s seeming predilection for authoritarian regimes. In this at least he shares.

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Paul Simons: a “fresh perspective” doesn’t always require an agency pitch Sainsbury’s

More About Advertising

It is the week of the mega accounts moving home, first M&S and two days later Sainsbury’s – each worth around £60m. In the US this equates to c. $400m annual media spend on a per capita basis at today’s rubbish exchange rate of 1.3. In a previous comment about the M&S move from RKCR/Y&R.

Agency 40
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Paul Simons: was M&S’ decision to dump Y&R unfair?

More About Advertising

M&S finally completes its creative review and no surprise it has left RKCR/Y&R. (When will WPP drop the RKCR from Y&R’s brand name?) This isn’t because Y&R have done a bad job; just the reverse as they’ve pulled out of the hat some outstanding work for a flagging brand. The problem is the product and.

Finance 40
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Liz Taylor from Ogilvy joins Susan Credle in FCB’s female-friendly creative echelons

More About Advertising

vFCB CEO Carter Murray seems to be happily waging a diversity battle all of his own, luring Liz Taylor from Ogilvy Chicago to be CCO of FCB’s huge Chicago office. Taylor (left) replaces Todd Tilford, who’s staying with the agency, and joins FCB global CCO Susan Credle at the top of the Interpublic-owned agency.

Agency 40
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Grey snatches £60m M&S from Y&R in WPP pitch

More About Advertising

Winning or losing a big pitch can define an agency and Grey’s win of £60m Marks & Spencer’s creative account from WPP sibling RKCR/Y&R in a closed pitch may have a lasting effect on both. Grey has also won M&S digital, the first time the two accounts have been placed together. Y&R has shown signs.

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