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I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies before deciding to start my own consulting firm. This could have easily been one of the worst decisions of my life. My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness.
On May 26 this year a major cat will be released amongst the feeding pigeons. It goes by the name of GDPR or the General Data Protection Regulation, and it applies EU wide including the UK. In a nutshell it introduces protocols for privacy of personal data on a massive scale. Failure to adhere to.
How serious are you about your advertising career? Are you a hard-charging, award-winning pain in the ass? Many of you, I expect, can answer affirmatively to my non-rhetorical question. Mark Wnek would have answered, “yes,” at one time. But not today. He’s a new, more mellow man now. In fact, a former colleague thought he […].
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the InMobi webinar on “Being Mobile-best in a Mobile-first India”. 2018 is slated to be the year of big transformation in India as mobile comprises 52.7% of all digital ad spend, up from 38% in 2017.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Does your business or publication link or embed copyrighted content on your website or social media? If you routinely do the latter, a recent decision in the U.S. District Court for the Southern District of New York suggests that the tide is turning to the former. Although this holding is merely persuasive outside of the Southern District of New York, there is a possibility that other districts could adopt the same reasoning, finding businesses liable for violating a copyright holder’s rig
KFC has wittily transposed its name to FCK and taken a full-page press ad in The Sun, with help from agency Mother. Who knows what’s going on behind the scenes at KFC, but in public they are maintaining a light-hearted, “mea culpa” approach to the chicken supply problem. The relaxed tone may not wash so.
Buying followers—real or fake—on Twitter and other social media platforms has been an irritating problem for years. The shady firms who offer these services play the vanity card to perfection and it works. It works because we are human and humans need to organize. Like wolves, we need a pack leader, and people mistake high […]. The post Social Media Is A Breeding Ground For “Sowing Discord” appeared first on Adpulp.
Buying followers—real or fake—on Twitter and other social media platforms has been an irritating problem for years. The shady firms who offer these services play the vanity card to perfection and it works. It works because we are human and humans need to organize. Like wolves, we need a pack leader, and people mistake high […]. The post Social Media Is A Breeding Ground For “Sowing Discord” appeared first on Adpulp.
Let me get this out of the way… I love older women: Going Nutty Over Older Women’s Bodies (Huffpost) … With younger bodies. they’re the same from top to bottom. Same shape, same skin, same rubbery feel. Nothing much there. Unfinished, incomplete. Like they were just hatched from pods - smooth and slippery, no essence yet. And only a few curves and barely any crannies.
We all have received an errant text message on our phone or a marketing message intended for someone else. This is surely annoying but most of us will either ignore the message, send a reply message opting out, or, as an extreme measure, leave a scathing review online, complete with ALL CAPS. What some individuals do, however, is intentionally solicit additional texts by replying or following through on some of the action requested.
WPP’s newly-ensconced UK “country manager” Karen Blackett – who made her name at MediaCom – has been telling The Drum that she sees small to medium-sized businesses (SMEs) as an important and overlooked market for companies like hers. SME defined as a business valued at between £2-15m. But she also acknowledges that charging is a.
We are social creatures who organize around common interests and shared experiences. We’re not just college graduates, we’re Cornhuskers or Ducks or Bulldogs. We’re not just music fans, we’re Deadheads or Parrotheads or Panic freaks. Our identities are formed in association with these groups or institutions. Belonging to the group, or tribe, is central to […].
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The mighty Ford Motor Company seems in some disarray these days with its profits falling, shares tanking and its perceived failure (rightly or wrongly) to spell out where its driverless cars initiative is headed (don’t say the side of the road). There also appear to be personnel issues and now the head of its North.
MasterCard is sponsoring tonight’s Brit Awards for UK popsters so agency McCann has linked it to a campaign ‘Start Something Priceless (geddit?): The Listening Room, bringing six people whose relationships have foundered together to experience the healing power of music. Relationships are more often sundered than healed at the excitable Brits but there you go.
You’d need a heart of stone not to laugh. KFC in Britain has run out of chicken forcing it to close most of its outlets. This follows the company’s decision to switch its distribution contract from food specialist Bidvest to DHL, which has blamed the, er, shortfall on “operational issues.” Which is PR speak for.
Best for Britain is an organisation pledged to fight Brexit, hoping to secure a second referendum on Britain leaving the EU if, as it hopes, the UK government fails to get its Brexit bill through Parliament later this year. To that end it’s been amassing money, £500,000 now from financier George Soros, a Hungarian who’s.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The people with the big TV budgets these days are furniture businesses so it’s a problem when your marketing budget disappears down the tubes. But that’s the position that Harveys and Bensons for Beds (two operations) found itself in when big “investor” South Africa’s Steinhoff found itself mired in scandal and decidedly short of readies.
Here’s a nice one for some lucky agency. Campaign reports that VW-owned Skoda, which is winning sales and plaudits left, right and centre (to the point where VW told it to put up its prices) is looking for a new global agency to handle everything from ads to CRM to social media. Its European account.
What to make of the betting/bingo/lottery boom? Betting ads from the bookies are, rightly, under scrutiny for being slipped under the acquisitive noses of kids, armed and ready with their smartphones. Actually they should be scrutinised period. But bingo and lottery pitches are also all over the place, infesting daytime TV in particular. Obviously they’re.
Virgin Holidays has hired Amber Kirby as its new marketing and customer experience director. Kirby (left) was previously global brand and marketing director at Walgreens Boots Alliance and, before that, a senior marketer at Procter & Gamble. So she’s quite a capture for the rather smaller Virgin Holidays, where she’ll lead a 35-strong marketing team.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Women don’t grow older they grow bolder, or so we’re told in this sparky debut ad for Miami-based fashion company Chico’s from The&Partnership’s New York outpost. Well we’re not going to disagree with that – especially this year – oh no. T&P’s North America operation (it also has agencies in Canada) seems to be building.
French football has a Classico too it seems, Olympique de Marseille vs Paris Saint Germain, happening this Sunday and broadcast by Canal+. So Canal+ agency BETC Paris is drummimg up interest in its inimitable style by speculating that fans can influence proceedings with underhand tactics, like sticking pins into voodoo dolls so the players fall.
Cadbury’s Creme Eggs are no stranger to controversy: remember the outrage a couple of years ago when owner Mondelez imposed a new recipe using cheaper, Hershey-style chocolate? This year, the sickly sweet treat has created a new moral panic in the run-up to Easter. Someone called Shawna Leigh tweeted Cadbury to ask how you pronounce.
A Scottish accent is de rigueur for purveyors of financial products: Scots folk are clearly deemed (by advertisers, not us) as canny with their money or just mean. But Caledonian can lead into strange and undecipherable places as in this new ad for Irn Bru by Edinburgh agency Leiths. Still don’t know what he’s driving.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Club Med has joined Center Parcs in pulling its ads from the Daily Mail following a piece by outspoken columnist Richard Littlejohn disputing that “two dads is the new normal.” Club Med, like Center Parcs, says this goes against its “brand values.” We might debate what exactly these are: one suspects that both holiday companies.
And then there were two. Adam&eveDDB founder and group CCO Ben Priest has said he’s leaving the award-winning agency later this year. His departure follows that of media ace Jon Forsyth who left shortly after the adam&eve founders had completed their £100m earn out from Omnicom.
The&Partnership’s m/SIX has won the media account for Bridgestone Europe. Bridgestone is the world’s largest tyre and rubber company. M/SIX also handles another big Japanese company, Toyota, across Europe. M/SIX’s first campaign to support Bridgestone’s Worldwide Olympic Partnership broke during the Winter Olympics in South Korea. Spend will be shifted from more traditional channels to.
Digital agency Feed has appointed former Havas Helia ECD and global digital creative director for Dove Steven Bennett-Day (left) as its first CCO. Feed, based in London’s Shoreditch also has offices in Berlin, Madrid, San Francisco and Manchester and is planning to open a further outpost this year. It employs 200 staff on a turnover.
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February is in the UK is either (relatively) mild but wet or sunny and freezing cold. How refreshing then to repair to the outback where it’s so hot that no-one is wearing clothes – well just their Bonds underwear. Apparently Gotta Be Bonds is an old hit campaign for the brand. This one’s from Leo.
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