AdPulp

JANUARY 7, 2017

The history and arc of the advertising industry isn’t widely known. Even the many advertising students I’ve taught didn’t seem to have much interest in the past. And while “Mad Men” was loosely based around some real events in the industry, it was of course heavier on drama than history. So to remedy this, The […]. The post The Real Mad Men of Advertising Adds Real-World Context To The Drama appeared first on AdPulp.

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JANUARY 10, 2017

I was considering writing a piece on the worst advertising of 2016 rather than submit my list of best campaigns of the year but I decided to leave it as I had no desire to sound like a ‘bah humbug’ misery when it is the season of goodwill to all men (and women). Well it’s.

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All About Advertising Law

JANUARY 13, 2017

Last March, after Commissioner Brill stepped down from the FTC, we blogged about the almost unprecedented situation where the FTC is down to three sitting Commissioners. Notwithstanding the unusual situation the Commission found itself in, it seems to have done well with just three Commissioners over the past 10 months. Today, however, Chairwoman Ramirez announced her resignation , effective February 10.

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Gods of Advertising

JANUARY 9, 2017

Police and fire engine sirens cut through the howling wind. Rain lashes onto the windows of my house, torrents of water falling from the sky. A blessing for drought stricken California but eerie in the moment. Especially when the moment lasts for two days and counting. This afternoon we lost power. Most everyone around here did. A tree fell taking power lines with it.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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AdPulp

JANUARY 12, 2017

When you’re responsible for sales at Chick-fil-A, you need to find a way to sell more chicken. You can open more restaurants as the chain is doing here in the Portland metro. According to PDX Eater, the chain opened two restaurants in the area last year and plans to open nine to 11 additional restaurants […]. The post Breakfast Eaters Who Eat Chicken Aren’t Crazy appeared first on AdPulp.

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JANUARY 13, 2017

Back in 2009 Rolling Stone’s Matt Taibbi called investment bank Goldman Sachs “a great vampire squid…relentlessly jamming its blood funnel into anything that smells like money.” Goldman’s reputation has never really recovered. Could the same be said today of the advertising holding companies? The US Department of Justice is investigating bid-rigging by the big holding.

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JANUARY 8, 2017

Eric Astorgue and Jean-Christophe Royer are creative directors at BETC Paris. They have worked on award-winning campaigns for Canal+ including ‘The Bear,’ ‘The Closet’ and ‘Dads.’ Desert Island Ads Usually, when ad people are asked to pick their all-time favourite work, they all kind of select the same English/American stuff.

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AdPulp

JANUARY 11, 2017

Direct marketing can be tough to take in one’s mailbox and/or inbox. Depending on the product and production, the “creative” can be excruciating to watch on TV. You are not day dreaming. Ashley Judd is, in fact, starring in an infomercial for socks with little grippy things on the bottom. This is the same Ashely […]. The post People Need Money And Socks, Movie Stars Included appeared first on AdPulp.

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AdPulp

JANUARY 10, 2017

Tom Gore is a second-generation grape farmer from Sonoma Count. Like so many enterprising CEOs before him, Tom Gore is also the star of his namesake vineyard’s new ad campaign. The ads are from San Francisco agency MUH-TAY-ZIK HOF-FER and director Eli Green of A Common Thread. Green shot the commercials in the actual working […]. The post Meet Tom Gore and Drink Tom Gore’s Wine appeared first on AdPulp.

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AdPulp

JANUARY 9, 2017

Action adventure films are some of Hollywood’s greatest blockbusters. Why aren’t more commercials taking a page out of this well-worn book? Westerns are some of Hollywood’s greatest blockbusters. Why aren’t more commercials taking a page out of this well-worn book? Both Audi long-form commercials are highly cinematic. Both are mini-movies with a narrative arc, high […].

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AdPulp

JANUARY 9, 2017

McGary Bowen is on the job for Canada Dry Ginger Ale, a great pop and the perfect mixer. Perhaps, with this “street truth” in mind, the agency is introducing a new brand thematic: Work Hard. Play Hard. Relax Harder. Wiz Khalifa’s ‘Work Hard, Play Hard’ soundtrack helps to move the brand in a more urban […]. The post Crown and Ginger Is What I’m Talking About appeared first on AdPulp.

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AdPulp

JANUARY 8, 2017

“Let us be lovers, we’ll marry our fortunes together I’ve got some real estate here in my bag” The 2016 Presidential election is in the books. It was a brutal affair and the dust has yet to settle. There are demographic factors, and Russian hacking, that we still don’t fully comprehend. What we do know […]. The post Simon & Garfunkel’s 1968 Hit Song Continues To Carry Emotional Weight appeared first on AdPulp.

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AdPulp

JANUARY 8, 2017

There is something pleasantly hypnotic about these new “holiday season” spots from The Gap. Agency: Untitled Worldwide Creative Director: Kevin Li Creative Director: Piper Hickman Producer: Joyce Lee Head of Integrated Production: Cheri Anderson Group Account Director: Meredith Frisco Production Company: AllDayEveryDay Director: Matt Baron Head of Production: Nicole Westermann Executive Producer: Arrow Kruse Executive […].

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More About Advertising

JANUARY 13, 2017

On this week’s #MediaSnack Tom and David ask how advertisers can deliver real change in the way that media is viewed internally by answering some questions. They pick three of the key questions that have come from client side viewers and deliver further advice on how advertisers can drive true media change in 2017. Question.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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JANUARY 13, 2017

In 1917 the guns from the Battle of the Somme could still probably heard in southern England when the UK ad agency trade association the IPA was formed (the battle began in 1916 but went on for 141 days). What’s the connection? The IPA was formed to help the Government with Great War propaganda. So.

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JANUARY 12, 2017

Partners Andrews Aldridge, Engine’s customer engagement agency, has hired Ogilvy One creative director Aaron Goldring (below) as its new ECD. Before joining OgilvyOne Goldring was digital creative director at DDB Group New Zealand. At Partners he will work with founder and chairman Steve Aldridge, creative directors Richard Worrow and Ross Newton and report to CEO.

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JANUARY 12, 2017

To those of a certain age the notion of the venerable Radio Times being snapped up by a German publisher is eyebrow-raising. Good job BBC founder Lord Reith is no longer with us. But privately-owned German group Burda Media is buying Radio Times publisher Immediate Media which also owns Top Gear and CBeebies, other BBC.

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JANUARY 12, 2017

So farewell then Robert Senior Boss of Saatchi & Saatchi And latterly Publicis Communications (GB) (with apologies to EJ Thribb, 17). Publicis Groupe is springing a fair number of surprises these days (there may be a bigger one in a few weeks when the successor to CEO Maurice Levy is announced – or not). Following.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

More About Advertising

JANUARY 12, 2017

Vodafone, whose last two agencies were WPP stablemates RKCR/Y&R and Grey, is moving its £50m UK creative account to WPP’s Ogilvy. Vodafone began talking to agencies late last year, letting it be known that thsese would not be confined to WPP. But WPP it is with Ogilvy although, it seems, a pitch was involved. Ogilvy.

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AdPulp

JANUARY 11, 2017

Are you up on GIPHY, the free app that allows you to create GIFs from anything? Okay, okay, you love GIPHY too. I understand. You work in advertising, and it’s your job to explore the depths of what is possible with all advances in communications technology. A GIF IS WORTH 1000 FEELS The talkshow meets […]. The post GIPHY Gets Us Good appeared first on AdPulp.

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All About Advertising Law

JANUARY 11, 2017

Have you seen an ad like this (we have, more times than we can remember): “Ever walk into a room and forget why? Spend extra time looking for your car keys or purse? Have trouble remembering names or faces?” If the answer is yes, the dietary supplement Prevagen may be just what the doctor ordered. That’s because Prevagen contains the active ingredient apoaequorin, a dietary protein originally derived from a species of jellyfish living in the Puget Sound.

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JANUARY 11, 2017

We’ve remarked already today about unintended consequences of the digital age – so-called fake news – and other disruptors are finding consequences of their own. One such is Uber, blamed by many for gridlock and pollution (trying to travel anywhere by car in central London is a waste of time and money these days) and.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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JANUARY 11, 2017

Great things are expected of Karmarama now it’s been bought by Accenture Interactive, with access to Accenture’s vast client base. But the agency was improving steadily under its own steam and one of its showcase accounts is the British Army. It’s latest effort is called ‘This is Belonging’ and comes in two parts. The first.

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JANUARY 11, 2017

Mother’s back for IKEA, this time with the WonderfulEveryNight (as opposed to EveryDay) showing us all how to ‘Win at Sleeping.’ Seems to be a national obsession these days: this morning on Today there was a not-very-convincing expert telling us how to sleep – don’t take pets to bed (well, yes), turn off your phone.

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JANUARY 10, 2017

Will anything come from a resumption of talks between Trinity Mirror and Richard Desmond, owner of the Express newspapers and OK? Sooner or later there’ll be a major rationalisation of Britain’s national newspapers, as there has been in local papers, not least by the Mirror buying the Local World chain a couple of years ago.

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JANUARY 10, 2017

We haven’t heard from WPP’s Sir Martin Sorrell for a while – well everybody deserves a break and it looks as though SMS went somewhere sunny (and had the eye op too). But he’s back on the road again, at the CES Show in Vegas, and here he is talking to Beet.TV about the “root.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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JANUARY 9, 2017

Lose a big account and people seem to go missing too. Last year Publicis-owned Leo Burnett lost McDonald’s to Omnicom’s new We Are Unlimited and long-serving worldwide chairman Tom Bernardin is on his way although he’s staying as a consultant until the end of the year. Global CEO Rich Stoddart is becoming president in line.

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JANUARY 9, 2017

The globally ubiquitous James Corden is back for Confused.com and Karmarama with more ‘driver wins’ for the website which is targeting drivers with all sorts of moneysaving offerings. This time he’s parallel parking outside a “hip Hollywood eatery.” Confused.com CMO Paul Troy says: “It’s great to move into into pole position in terms of leading.

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AdPulp

JANUARY 7, 2017

Colle + McVoy in Minneapolis is expert at cultivating interest among the trade press. I know this because Jen Stack and her team send me amazing packages on a routine basis to help convince me. Now, let’s look at one that was not sent to me. The following press release, to support Cub Cadet PRO […]. The post PR + Direct Creates Huge Impact For Colle + McVoy (And The Agency’s Clients) appeared first on AdPulp.

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JANUARY 10, 2017

BBH finally hit its stride for Tesco at Christmas with some excellent downbeat films, based on reality (brave at Christmas) supported by excellent acting. Now it’s bigging up the food with, again, a bit of reality (well adland’s version of reality) in the food porn stakes. Even better, there are some online films that actually.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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