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MARCH 13, 2018
MoneySupermarket.com is reviewing out of Mother – rather harsh but maybe it doesn’t feel “epic” any more – and here’s, presumably, the agency’s swan song featuring Hasbro’s Action Man. Much hype about this as he allegedly strips off (doesn’t really.phew). Less in your face than the rest of the long series.
All About Advertising Law
MARCH 12, 2018
Businesses often have a need to make use of photographs as decorative art, for illustration, in connection with programs, events, or seminars, or for other purposes. For photographs not created by the respective business, the question arises whether photos from other sources can be used without first obtaining a license. The general answer is no. United States copyright law provides certain rights to the owner of the work of authorship that include the exclusive rights to reproduce, publicly dis
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Advertising to Baby Boomers
MARCH 16, 2018
You will now encounter my beaming countenance on The Boomer/neXt site (it’ll take a few scrolls): Consultant Team With offices in Boulder, Colorado, and New York, Boomer/neXt is a national network of age-appropriate professional consultants, communications experts, market researchers and strategists who train brands to re-imagine and re-generate in the 50+ space.
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MARCH 16, 2018
Now that the grid girls are gone and Bernie Ecclestone has taken a back seat, Formula 1 at last has a chance to shed its macho, petrolhead culture and reinvent itself as the global media and entertainment brand it longs to be. Wieden+Kennedy London’s new high-octane ad is a great start. The film perfectly captures.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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MARCH 16, 2018
WPP’s Wavemaker is an interesting construct, a merger of two GroupM agencies MEC and Maxus, it describes itself as a “media, content and technology” agency. According to one survey last year the merged entity was the biggest media agency in EMEA, the fourth biggest in north America and the second globally, with billings heading for.
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MARCH 15, 2018
Unilever is the UK’s third biggest company with a market value of £105bn but the Anglo-Dutch CPG giant has chosen Rotterdam over London as its new single legal base, leading to much fretting over the implications of Brexit for other large UK companies. Will it make any substantial difference to the way Unilever operates? It’s.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MARCH 15, 2018
Martin Sorrell’s position as the best-paid FTSE 100 CEO could be under threat now that his 2017 bonus has been cut by 75 per cent to “just” £10 million. The WPP CEO has always been unapologetic about his fat cat earnings, even in the face of continued shareholder revolt. Sorrell’s argument is that most of.
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MARCH 12, 2018
Accenture Interactive is bringing together its London operations, installing design studio Fjord and other bits including technology in the same Farringdon building as its creative agency Karmarama. Accenture says this is “the next step in its approach of nurturing the diverse talents of the businesses and teams it has acquired and allowing them to collaborate.
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MARCH 16, 2018
Wieden+Kennedy is making its ad debut for Formula 1, now owned by Liberty Media, with this number purporting to show that F1 is, indeed, exciting. Not just Lewis Hamilton buffing his nails miles in front if he survives the usual shenanigans at the first corner. So we have crashes and punch-ups in the paddock, calculated.
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MARCH 16, 2018
AMV BBDO has landed Samsung as a client, making its debut last night (Thursday) with a number of spectacular laser shows on famous London landmarks: ‘The Night Reimagined.’ The shows support the UK launch of Samsung’s new Galaxy S9 and S9+ phones, which feature ‘low light’ picture capacity. Samsung Electronics UK CMO Sam Grant says:“We.
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MARCH 16, 2018
We’ve remarked before on some of the tricks of the grocery trade – like Waitrose cuttings its chops in half – and Lidl is taking the fight to the US with a new campaign from The Martin Agency. First up is an assault on ‘fruit pyramids,’ a good way of hiding the stuff that’s less.
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MARCH 16, 2018
Annie Rickard, one of the people in media who does actually deserve the soubriquet ‘legend,’ is stepping down as CEO of Dentsu Aegis-owned Out of Home agency Posterscope. She is to be replaced by UK CEO Stephen Whyte, who began his career at BBH and later became CEO of Leo Burnett and McCann in London.
All About Advertising Law
MARCH 15, 2018
We recently blogged about the possibility of courts limiting serial litigants’ standing under the Telephone Consumer Protection Act (TCPA) based on them not falling within the statute’s “zone of interest” and, thus, not having standing under Article III of the U.S. Constitution. Nate Silver’s job clearly isn’t threatened by our predictive blog posts, because in Romero v.
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MARCH 15, 2018
There’s nothing unusual about a company firing its agency following the appointment of a new marketing boss and the posting of a thumping great loss. Especially when the client in question canned its traditional Christmas campaign. But upscale store group Harvey Nichols’ decision to dump adam&eveDDB, its agency of 17 years and one which has.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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MARCH 15, 2018
Dos Equis has sidelined its ‘most interesting man in the world’ character as it moves from long time agency Havas to Droga5, although he’ll likely be back. Instead D5 has tried development of the original with ‘keep it interesante,’ also an echo of Bud Light’s ‘dilly dilly’ school of promotion, hoping a catch phrase will.
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MARCH 15, 2018
New Harvey Nichols marketing boss Deborah Bee (below) is, indeed, a busy one. Hours after dumping multi-award winning creative agency adam&eveDDB she’s moved the high profile account to Omnicom stablemate TBWA, with whom she’d worked at Harrods. Bee says: “Adam&eveDDB have created amazing, award-winning campaigns, but it’s time for a change.
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MARCH 14, 2018
The UK government’s Think! campaign aimed at combating drink driving has had many successes from good agencies, most notably AMV BBDO. So the bar’s set pretty high for new agency Y&R which, instead of showing us damaged bodies and cars, features a friend preventing his drunken pal from going out and killing himself/others. Based on.
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MARCH 14, 2018
Surprising that it’s taken YSL (Yves St Laurent) this long to launch a fragrance called Mon Paris but what better time to launch it than Paris in the spring? Hope the weather’s better there as the “beast from the East,” with snow etc, is supposed to be making a (brief we hope) return to the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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MARCH 14, 2018
Google has published its 2017 annual report detailing the type and number of ‘bad ads’ it has removed from its from platform – the fifth year it has done so. In 2017 Google took down more than 3.2 billion ads, removed 320,000 supposedly bad publishers from its ad network and blocked nearly 90,000 websites and.
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MARCH 14, 2018
Arthur Sadoun has landed another big one. Publicis Groupe has won Campbell Soup’s global full service account in a pitch spearheaded by group agency Leo Burnett. Creative moves from Omnicom’s BBDO and media from WPP’s Wavemaker. Campbell chief consumer experience officer (there’s a new one) Yin Rani says: “Publicis will expand our marketing capabilities with.
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MARCH 13, 2018
Yesterday we had timeTo, a somewhat belated effort to tackle sexism and its consequences in UK agencies from, among others, The Advertising Association and women’s ad group Wacl.
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MARCH 13, 2018
McVitie’s is telling us that life is ‘sweeter together’ with this tale of Rod the somewhat isolated crane driver from Grey London. There’ve been times recently when the new regime at Grey appears to have been trying too hard to match the departed Nils Leonard and co., but this is a neat number. MAA creative.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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MARCH 13, 2018
We can all relate to annoying pop-ups or autoplay video ads that block the page when you scroll, so the rise of ad blockers is no surprise. Despite yearly reports on brands increasing their ad spend, 22 per cent of people installed a blocker globally in 2016. The gradual erosion of online ad effectiveness over.
Advertising to Baby Boomers
MARCH 12, 2018
I keep getting them. Hundreds a week. Here’s one from a few months ago: 12 December 2017 Another Pointless Press Release … What’s not mentioned, not even considered, is that 95% of advertising is targeted to Millennials. Of course they would be influenced. Today’s pointless press release (no linking to silliness) has something to do with a book about aging in place and technology.
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MARCH 12, 2018
BBC 3, like BBC 4 and Radio 6, is one of the BBC’s better ideas although it’s now consigned to online only after it, and its fellow good ideas, narrowly escaped extinction in a particularly bone-headed review a few years ago. BBC Creative is also a fairly new entity, presumably intended to rival Channel 4’s.
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MARCH 12, 2018
Did you know there was a “tradition” among London agencies of sending out ‘Top Five” and “Bottom Five” rankings of female employees by their looks when someone leaves? Me neither but planner Paul Martin at The&Partnership, currently claiming it’s “big, bold and bionic” and the agency of the future, followed it – which would probably.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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MARCH 12, 2018
We can all breathe a bit more easily. Uncommon, which describes itself mow as an “agency collective,” is up and running with another good cause account shortly after making a lively debut for greener-than-most OVO Energy. It’s now been appointed by WWF UK (World Wide Fund for Nature these days) ahead of Creature and Joint.
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MARCH 12, 2018
There seems to be another affaire Martinez brewing at Innocean Worldwide in California with former director of content Victoria Guenier filing a suit against the agency – which handles Hyundai worldwide – and CCO Eric Springer (below). There are even reports that a number of agency employees plan to walk out today (Monday) following the.
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