Gods of Advertising
AUGUST 4, 2017
“I’m going to tell you a true story, okay?” Colette is looking at her phone but you know she is listening. You are driving her to rehearsal. She has a big part in Les Miserables. She plays the grown-up version of Cosette. (Colette playing Cosette. How’s that for kismet?) Though you saw the movie a while ago you don’t really remember the story. Victor Hugo is not your thing.
More About Advertising
AUGUST 4, 2017
When people, and indeed whole countries, began investing mind-boggling sums in football and football players it seemed as though they’d gone mad. Maybe they had but the rest of the world of the world seems to have caught up with them. This week, of course, we’ve had the £200m transfer of Barcelona’s Brazilian star Neymar.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMobi
AUGUST 2, 2017
Part 1 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Director of Programmatic Partnerships, Kayla Wilson, talking about the in-app latest trends and emerging standards, in mobile programmatic video.
What Runs Where
JULY 30, 2017
0 Flares. Filament.io. Made with Flare More Info. 0 Flares. ×.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
AUGUST 2, 2017
Can Budweiser out hipster, PBR? The show is on. Let’s find out… Nong Poonsukwattana, Portland’s master of one dish—Khao Man Gai—has been discovered. She’s a hard working lady who makes amazing food in a humble setting. I’m happy to see her get the acclaim she clearly earns every day. Thank you @budweiser for having me. […].
More About Advertising
JULY 31, 2017
Japanese sports brand Asics has a new global line ‘I Move Me,’ intended to signify the correlation between a sound mind and a sound body. Which few of us have these days, it seems, thanks to the stresses of urban office life with emails, deadlines and all the rest of it. PR firm Edelman and.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
AUGUST 2, 2017
Virtual reality (VR) and augmented reality (AR) are now considered mainstream technologies, and if your company is not yet using them, it will be. AR has the ability to blur the lines between reality and computer-generated information, whereas VR is further along the spectrum of computer-generated content and involves the creation of an immersive, wholly computer-generated environment.
AdPulp
AUGUST 3, 2017
Amy McGrath is a retired fighter pilot. She’s also a Democrat. Now, she’s running for Congress in Kentucky’s sixth district (a seat currently represented by Republican Andy Barr of Lexington). I like how the 2018 election is shaping up. From her campaign site: “When my country called, I proudly served to defend our nation against […].
More About Advertising
AUGUST 4, 2017
Britain’s biggest PR firm, Bell Pottinger, 25 per cent owned by Chime Communications in which WPP is a substantial shareholder, is embroiled in a life-threatening row over its work for the controversial South African Gupta brothers who have prospered mightily under freewheeling South African president Jacob Zuma. In particular it’s being accused of running a.
InMobi
AUGUST 4, 2017
Consumers are increasingly relying on connected mobile devices in their everyday lives. And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017. In 2017, U.S. adults are expected to spend 1.5 times more media time on connected devices than on desktop computers, and on average, people are on their mobile phones over four hours a day.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
More About Advertising
AUGUST 4, 2017
Arla’s Cravendale has been giving us quirky ads for a while now – notably its sinister ‘cats with thumbs’ – courtesy of the fevered imaginations at Wieden+Kennedy and now they’re back with the ‘Moonicow,’ directed by Michael Cumming from Chris Morris’ Brass Eye series.
More About Advertising
AUGUST 1, 2017
The first quarter of 2017 was the busiest on record for global ad tech and martech deals according to new figures from M&A specialist Results International. The number of deals dropped in Q2, from 115 to 102. At 217 deals, the combined number is up by 24 on the previous half and is the second.
More About Advertising
AUGUST 4, 2017
BT and agency AMV BBDO seems to have given up on expensive celebs – Ryan Reynold and Alec Baldwin among them – to try to recreate it’s glory days of ‘it’s good to talk’ and many before that. Didn’t they have a fluffy bird at one point? They certainly had Maureen Lipman. So the new.
More About Advertising
AUGUST 3, 2017
Accenture has bought London-based marketing consultancy Brand Learning to work alongside digital operation Accenture Interactive. Brand Learning employs 120 people in London, New York and Singapore, working with more than 160 companies in 60 countries worldwide. Accenture Customer & Channels head Laura Gurski says: “More than 90 percent of CMOs say marketing will undergo fundamental.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
AUGUST 3, 2017
Is this another sign of a backlash against gadgets/social media? Albeit a markedly good-humoured one. It’s 6pm and the time for “giffing,” making repetitive little stop frame films, is over according to Buenos Aires agency Santo for its client Brahma beer. Time to be human again. Clever, pertinent and funny – which is what lots.
More About Advertising
AUGUST 3, 2017
Mobile network Three is a brave client and no mistake (maybe it’s the only brave client left) unleashing Wieden+Kennedy on its ads and Gravity Road on its online films. Here’s Gravity Road displaying its comedy chops (as Ad Age might put it) for Three’s ‘Go Binge’ campaign offering (some) customers unlimited streaming. Why brave?
More About Advertising
AUGUST 3, 2017
WPP’s Sir Martin Sorrell (below) is doing his bit for the workers, leading the 17 per cent drop in FTSE100 CEO pay by receiving just £48.1m in 2016, down from £70.4m in 2015. We wait to see what his “compensation” (as they say in the US) will be for 2017. WPP reports its half-year results.
More About Advertising
AUGUST 2, 2017
Media agency MediaCom has been looking into what UK teens (‘Generation Z’) think about their (and our) future prospects and it isn’t looking good. Although 73 per cent say that they’re most concerned with getting a job they like (and only 34 per cent are in it for the money) which is presumably good, 65.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
AUGUST 2, 2017
Vodafone and new agency Ogilvy & Mather have made a big investment in ‘hobbit’ Martin Freeman, appearing as ‘Mr Interruption’ in their debut ad (below) and now interrupting escaping robbers in an underground car park. All to show that you can get a Vodafone signal down there. We have not been fans of Vodafone advertising.
More About Advertising
AUGUST 1, 2017
Facebook and Fox are about to launch six-second ads (to a mostly believing ad world no doubt) meaning, among other things, that Trevor Beattie was almost right a few years ago when he predicted five-second ads would take over. Mcgarrybowen, which handles Honda’s European ads, has been charged with promoting the Japanese carmaker’s whole new.
More About Advertising
AUGUST 1, 2017
Jim Heekin, in many respects the adman’s adman, is stepping down as CEO of Grey Group, to be replaced by long-serving president (and afro-American for those who care about such things) Michael Houston. Heekin remains executive chairman. James R Heekin 111 (to give him his full moniker) has effected an amazing transformation at WPP-owned Grey.
More About Advertising
AUGUST 1, 2017
FCB Hamburg has won a pan-European campaign for Yamaha Music Europe’s audio and video products (AV) business. The mandate includes Hi-Fi Systems and components, speakers, sound bars, home theatre systems, headphones and apps. The agency’s first major work will break in September at the International Funkausstellung (IFA) trade show in Berlin (below).
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
AUGUST 1, 2017
I see that Publicis New York has hired John Biondi (below) from Sapient as its first “chief experience officer,” charged with merging technology and creativity for its fortunate clients. Does anyone else have one of these or is Publicis trail-blazing in its inimitable way? It’s certainly a diverting addition to the already over-populated agency C-suite.
More About Advertising
JULY 31, 2017
To be be (creative) or not to be? Now there’s an age-old dilemma, illustrated here by a new, avowedly creative effort from DDB Paris for VW, plugging a plug-in. And the alternative, from WPP’s Ford agency GTB Europe for the new Ford Fiesta, with actress Keeley Hawes extolling the virtues of a Panglossian world. The.
More About Advertising
JULY 31, 2017
Wieden+Kennedy London’s having a good year so far and its ‘Go Binge’ campaign for Three continues the rich vein, with another inimitable invention ‘dolph-a-sloth.’ W+K manages to make Three likeable, no mean achievement for a mobile provider. Come on Vodafone, you can do it – one day perhaps.
More About Advertising
JULY 31, 2017
Much excitement in media land as Amazon sets about reviewing its $1bn plus media account, currently mostly at IPG Mediabrands’ Initiative with WPP’s MEC handling digital in the US. Unlike most big global companies Amazon’s ad budget is growing like topsy as Jeff Bezos’ e-commerce giant has persuaded Wall Street that growth matters more than.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JULY 31, 2017
In this week’s episode of #MediaSnack Tom and David talk about changes taking place on the advertiser side 12 months after the release of the ANA report. So, everyone has been curious what the ANA’s members are actually doing with these insights. Was anyone taking any action? Where was the impact being felt? Well, now.
Expert insights. Personalized for you.
74 
Let's personalize your content