Fuel Lines
JUNE 26, 2017
A plan is just a plan until it’s executed. Execution is the battleground that determines success or failure. According to the RSW/US survey report , 66% of agency execs stated their new business hire was unsuccessful because the person lacked a methodology. How many annual planning meetings has your agency gone through to create a strategic new business plan only to have it fail in its implementation?
More About Advertising
JUNE 29, 2017
How reassuring to see the Cannes juries last week recognize and reward the antithesis to the vacuity of perfume advertising. Kenzo’s playful ‘Mutant Brain’ campaign picked up ten Lions across a number of categories, having successfully stuck two fingers up to its peers. Perhaps this could be the beginning of a new shtick for advertising.
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Gods of Advertising
JUNE 29, 2017
A story of Lions and Excess… The Cannes International Festival of Advertising is finis. All over Adland people are back at their shops tweaking layouts, creating and debating Power Points and churning out banners. The business of marketing continues. Yet the hangover persists. Not from the overpriced rose’ in Cannes but from its overwrought festival.
AdPulp
JUNE 24, 2017
Most advertising award shows are expensive navel-gazing affairs that miss the mark badly, which is particularly woeful news for an industry that prides itself on driving results from targeted marketing. Given the problem, I was encouraged to learn that Wieden + Kennedy had recently considered giving up award shows. That would have been a brave […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
MediaFuse
JUNE 28, 2017
There has been quite a bit of buzz in the online ad industry over unified auctions over the past year, with much of it centering on server 2 server connections and header bidding. Some consider the former to be a more effective way to accomplish the same goal as the latter. Of course, as with any strategy, opinions about s2s vary according to the people talking about it.
More About Advertising
JUNE 26, 2017
Clemenger BBDO Melbourne and the BBDO network have strongly denied claims by some Cannes jurors that its multi-awarded ‘Meet Graham’ road safety film copied a British anti-smoking ad made 32 years ago (both are here). Clemenger BBO creative chairman James McGrath says: “Clemenger BBDO Melbourne has built its reputation on originality.
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AdPulp
JUNE 29, 2017
Appearing online, on social media and in swim clubs and organizations across the country, these posters are part of the USA Swimming’s “Swim Today” campaign from Colle McVoy in Minneapolis. As competition for kids’ time continues to increase, the campaign highlights what makes swimming different and encourages kids to join their local swim teams.
All About Advertising Law
JUNE 28, 2017
Am I crazy? Did my phone ring? These questions may have crossed your mind during that moment when you look down at the top left corner of your cell phone and see the universal icon for new voicemail. Many marketers are now using or considering using ringless voicemail technology, or Direct-to-Voicemail cell messaging, to leave messages directly on a cell phone’s voicemail server.
More About Advertising
JUNE 30, 2017
David Droga may be an Aussie but Droga5 certainly knows how to connect with Americans via Americana and here it goes again, this time in the agency’s debut campaign for Ancestry.com, timed for the fourth of July. Ancestry has researched the descendants of the signees of the American Declaration of Independence and here they are.
Fuel Lines
JUNE 29, 2017
Here’s a challenge for advertising, digital, media and PR agencies. Let’s take it one step further … Can you describe your agency in six words “without” using these 10 Things Ad Agencies “usually” Say About Themselves? Ten things agencies are most likely to say about themselves: Full service. Comprehensive solutions. Great ideas. Results oriented.
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AdPulp
JUNE 30, 2017
Seattle agency, Copacino+Fujikado, has created a light-hearted content series for Columbia Crest that aims to demystify wine. The series features Juan Munoz-Oca, head winemaker, and Juan Uribe, estate vineyard manager. I like the down-to-Earth approach here. Wine is an agricultural product. There’s nothing for anyone to get snooty about. Plus, Columbia Crest is often on […].
All About Advertising Law
JUNE 26, 2017
Can a seller contractually prohibit a customer from revoking his or her consent to receive autodialed and/or pre-recorded message calls under the Telephone Consumer Protection Act (TCPA)? According to the U.S. Court of Appeals for the Second Circuit, the answer is “yes.” On June 22, 2017, in Reyes v. Lincoln Automotive Financial Services , No. 16-2104 (2d Cir.
More About Advertising
JUNE 25, 2017
Is this big Cannes Lions winner: Too similar to this, from all of 32 years ago: The Cannes Lions Integrated* and Titanium jurors thought so even though Clemenger BBDO Melbourne’s ‘Meet Graham’ for the Transport Accident Commission of Victoria won loads of Lions elsewhere, including the Cyber and Health & Wellness Grand Prix, so they.
More About Advertising
JUNE 29, 2017
Publicis Groupe is releasing its first half figures on July 20 when, amongst other things, we might discover if it needs to save the money it’s not spending next year on awards – whatever happens to A1 assistant Marcel. In some ways Publicis has been the boldest of the holding companies, spending $3.2bn on IT.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
JUNE 30, 2017
Back in 2012 most of the world thought Facebook’s Mark Zuckerberg had lost his marbles when he agreed to pay $1bn for Instagram, which then had no revenue. Facebook shareholders did too because the actual price was $715m as the stock fell. Now Instagram is a big leg of Zuckerberg’s bid to control the online.
More About Advertising
JUNE 27, 2017
Are Cannes Lions an accurate guide to the health of an agency, even a whole industry? Not everyone enters of course and some enter more than others. Publicis agencies won’t be entering any next year. There’s also the point that lots of top awards go to things that aren’t really advertising, like MRM/McCann’s ‘Fearless Girl.
More About Advertising
JUNE 29, 2017
Here’s a load of balls for the BBC’s Wimbledon coverage from Y&R London. Balls have had their moments in commercials, for Sony for example, which may have been on someone at Y&R’s mind. A punchy 40 seconds – and a mercifully sweat free sports number. MAA creative scale: 7.
More About Advertising
JUNE 29, 2017
Would-be inspirational ads featuring sportsmen and women are becoming a genre of their own: notable recent examples include Droga5’s ‘Phelps’ for Under Armour and Wieden+Kennedy ‘Da Da Ding,” featuring what seems to be most of the women in India for Nike. We’re back off to the sub-continent again in Adidas’ ‘#FanTheFire’ from Cheil featuring a.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JUNE 29, 2017
Uber is one of the pioneers of the so-called gig economy – self-employed whether you like it or not – and it seems determined to take on its many critics in this new campaign from BBH. It’s ostensibly aimed at recruiting Uber drivers attracted by being able to work when they want to but it’s.
AdPulp
JUNE 28, 2017
Photojournalism is a beautiful documentary art and a much-needed pursuit in today’s mixed up world of lies and propaganda. Thankfully, The New York Times employs some of the world’s best photojournalists. The newspaper’s ad agency, Droga5, wisely saw this truth and placed it at the center of this Cannes Lion-winning ad campaign. The combination of […].
AdPulp
JUNE 28, 2017
With no more interesting man to lean on, Dos Equis has lost its mojo. Corona never had much mojo to begin with. Which brings us to the Mexican beer of the moment—Modelo Especial. The brand’s new made-for-America ad campaign hits many of the right notes. For instance, the line, “It doesn’t matter where you come […]. The post Here’s To Modelo’s Fighting Spirit appeared first on AdPulp.
More About Advertising
JUNE 28, 2017
One of adland’s big beasts Nick Brien, a one-time CEO of Interpublic’s McCann, is rejoining the media mainstream, teaming up with old colleague Jerry Buhlmann, now CEO of Dentsu Aegis Network, as DAN CEO in the US and Americas. Brien (below) moves from Hearst’s digital agency iCrossing where he will be replaced by McCann’s Mike.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JUNE 28, 2017
At the time I started to write this review, the world’s third largest holding company, Publicis, announced that they would not be entering anything in next year’s Cannes “Festival of Creativity,” nor indeed in any other awards show. The world’s biggest holding company, WPP, quickly came on board as Sir Martin Sorrell said at a.
More About Advertising
JUNE 28, 2017
Blaming tech companies for the current soul searching being undertaken by the Cannes festival owner Ascential has become a fashionable thing to do. But I think it’s rather unfair. While the oft-quoted Snapchat ferris wheel might well be an example of the hubris of some of these companies that crowded the cabanas of the Croisette.
More About Advertising
JUNE 27, 2017
What to make of the WPP hackattack? One person in London today said that Ogilvy & Mather’s spanking new South Bank HQ had imploded and was last seen floating down the Thames towards Tilbury but I’m not sure I believe them. WPP isn’t the only big company or institution to be be targeted by this.
More About Advertising
JUNE 27, 2017
The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year. Whether the week is a flagbearer for inspiration and creativity or an excuse for a p**s-up and an ego-trip I’ll leave up to you.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPulp
JUNE 26, 2017
After a 14-year ad-sponsored run, AdPulp.com stopped running ads this year. You’re welcome. Now, please sign up for Inkl—the micropayments platform that has the potential to change the score for thousands of indie journalists and publishers like AdPulp.com. The post This Is An Ad-Free Reading Experience appeared first on AdPulp.
More About Advertising
JUNE 26, 2017
Campaign’s Gideon Spanier reckons that Sainsbury’s is reversing its decision to move its amalgamated £115m media account (Sainsbury’s and Argos) into The&Partnership’s m/Six Media and sticking with long-time incumbent PHD. The business moved to m/Six at the start of the year but Omnicom-owned PHD appealed, using a Sainsbury’s supplier appeals channel, and seems to have.
More About Advertising
JUNE 26, 2017
Mondelez-owned Cadbury is as famous for its advertising as its chocolate but it’s been a long time since we’ve seen much of the former, not since Fallon’s famous ‘Gorilla.’ Things may be about to change as it’s appointed VCCP as the global agency for flagship brand Dairy Milk and the rest of its portfolio in.
More About Advertising
JUNE 26, 2017
Publicis boss Arthur Sadoun takes to Twitter today to answer questions from bemused/angry/brown-nosing Publicis employees about his decision to pull out of awards for a year to put the dosh into new AI assistant Marcel. But some people are there already, notably Marcel Says @helloiammarcel. Here’s a spoof of Publicis’ Marcel video (it loops so.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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