Fuel Lines
JANUARY 4, 2017
Hosting your own events gives you control over the attendees, the agenda and the outcome. Networking and trade show events for new business is often a total waste of time. Attendees are focused on their own personal agendas. A more efficient and effective way to spend your time is to host your own events. Hosting events can benefit your agency in many ways: 1.
More About Advertising
JANUARY 5, 2017
More tech, this time from Xerox which isn’t a boring old photocopier company any more – it seems. This neat ad from Y&R New York does a good job of humanising the dreaded tech rather than just playing on your fear of not having it. Although it does that too. MAA creative scale: 7.
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InMobi
JANUARY 4, 2017
We are delighted to share with you the first annual edition of the InMobi Yearbook ! This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017, equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
AdPulp
JANUARY 4, 2017
By now, you’ve heard just how important it is to connect all your devices to each other and to your car and home in an interlocking web of digital advertising vulnerability. This is where Connected Car by Harman can help. What would be a boring TV campaign is made less so by the acting of […]. The post I Can’t Talk Right Now, I’m Not Driving appeared first on AdPulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Nick Burcher
JANUARY 6, 2017
Ed Sheeran is back - and he has found a great new way of using Snapchat to tease and promote his latest single.! Ed Sheeran Snapchat Lens Ed Sheeran has used a Snapchat Lens to showcase his new single 'Shape Of You' and has allowed Snapchat users to hear a 30 second clip of the track whilst they can add sunglasses and effects to their own selfies! @Caitlyn showed how the Ed Sheeran Snapchat lens filter looks with her tweet here: Ed Sheeran's new song preview via snapchat pic.twitter.com/Kx51Y1Ji
More About Advertising
JANUARY 3, 2017
Twenty years ago, trendspotting was a cutting-edge craft, practiced by just a few thought leaders. Ten years later, it had become decidedly mainstream, with trendspotting part of business as usual and baked into every marketer’s job description. Today, businesses’ expertise and “creativity” are determined, at least in part, by their trendspotting talent.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JANUARY 6, 2017
Do you remember how Dr. Pepper used to sing and dance for the audience, to help us understand how we might feel when drinking a Dr. Pepper? Let’s refresh: Now, that’s entertainment. Okay, fast forward to this weekend and your piping hot need for fresh-baked pizza. DiGiorno’s is on. Rise to the occasion. The new […]. The post DiGiorno Pizza Is Straight Out of The Oven appeared first on AdPulp.
More About Advertising
JANUARY 5, 2017
Voice as a new channel Multi-channel marketing is nothing new, but new channels continue and will continue to proliferate. In 2017 the next big channel drawing marketers’ attention will be voice search and voice recognition – including the possibilities offered by offerings such as Cortana and Siri, and now Amazon Echo and Google Home. Without.
More About Advertising
JANUARY 6, 2017
Building emotional experiences When looking at how Christmas marketing campaigns have changed over the years, they’ve gone from promoting products and services to creating emotional connections with people. The same rules should apply for engaging customers and delivering customer experiences all year round – they have to make us feel something before we will interact.
More About Advertising
JANUARY 5, 2017
Mars Maltesers is continuing its ‘Look on the light side’ campaign by AMV BBDO, highlighting disability. This time it’s a JC Decaux bus shelter billboard in London’s Farringdon written entirely in braille. The braille reads: “Caught a fast bus once – turns out it was a fire engine.” Mars Chocolate UK VP of marketing Michele.
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More About Advertising
JANUARY 5, 2017
Why do some brands win and others fail in this wonderful interconnected world? Win year after year it seems. Here’s Professor Scott Galloway of “business intelligence” firm L2 on the subject. It isn’t about “user growth multiplied by engagement” as most advertisers think (he thinks) but “receptors multiplied by intelligence” (although you still need a.
More About Advertising
JANUARY 3, 2017
Brothers and Sisters clearly has its skates on, producing a New Year campaign for uSwitch just a few weeks after the winning the business in a pitch held by ZPG, owner of Zoopla. Most of us think about switching broadband and energy suppliers but don’t as we think it’s too much hassle. So B&S introduces.
AdPulp
JANUARY 5, 2017
“Live generously and life will treat you royally.” That’s some moving copy with a solid idea behind it. Let’s watch the idea play out in the following Crown Royal Canadian Whisky commercials from Anomaly New York. I love the pace of this campaign. It fits the spirit, as does the “street casting” technique and choice […].
AdPulp
JANUARY 3, 2017
Do you watch commercials and ask yourself where did this come from? Of course, you do. You work in advertising. The above spot from TD Ameritrade and their ad agency Havas Worldwide/NY is one of those spots where you’re left to wonder where the brand is in this family mini-drama. Therapists could really improve the […]. The post Revenge of the Nerd’s Parents appeared first on AdPulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
DECEMBER 31, 2016
We are at the dawn of 2017 and the modern world is teetering. Or it is steaming full ahead, according to your news sources and consequent points of view. One thing is clear. It’s high time to speak up and out. In many places around the world, democracy and the rule of law are being […]. The post Activate Your Voice for Freedom appeared first on AdPulp.
More About Advertising
JANUARY 6, 2017
On this week’s #MediaSnack, Tom and David get excited about “change” – the ID Comms Media Word of 2017 (in 2016 it was “control”). The central change they predict will be those made by many advertisers in the way they manage their media investments and work with media agencies. Tom and David detail three key.
More About Advertising
JANUARY 6, 2017
ITV CEO Adam Crozier is joining Costa and Premier Inn owner Whitbread as a non-exec, suggesting that his exit from ITV might be more imminent than expected. New ITV chairman Sir Peter Bazalgette has hired headhunters Spencer Stuart to canvas eventual replacements for Crozier and CFO Ian Griffiths who have helmed the broadcaster for eight.
More About Advertising
JANUARY 6, 2017
Do agencies do anything but pitch these days? Media agencies and their cornucopia of owners (holding companies, operating bosses such as WPP’s GroupM etc) seem to be pitching the whole time, for some accounts, it seems, for years. Which makes you wonder who’s doing the work. Big creative pitches seem less frequent – or less.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JANUARY 5, 2017
Advertising seems more driven by events – or what marketers fondly think are ‘events’ – these days and Easter Sunday hoves into view on April 16. Among other things – believe it’s some kind of religious festival – it’s also the season for Cadbury’s Creme Eggs (along with more expensive over-packaged confections).
More About Advertising
JANUARY 4, 2017
On #MediaSnack this week Tom and David head to the rooftop to get a bird’s eye view of 2016’s biggest media themes and personalities. As well as looking backwards they also assess which of these themes will have an impact in 2017. The ID Comms Top 10 for 2016 is: M is for Media It.
More About Advertising
JANUARY 4, 2017
James Maxwell is ECD of financial and professional services agency Teamspirit in London.After four years years of International Studies at Stellenbosch University in South Africa he worked at Cape Talk Radio before joining Teamspirit as a creative. He became ECD in 2013. He has worked on clients including MetLife, CMC Markets, Barclays and Aviva Health.
More About Advertising
JANUARY 4, 2017
WPP has bounced back in the US media wars after a number of recent reverses, landing Walmart’s massive $2bn media account at 49 per cent owned retail specialist Haworth. Haworth formerly handled Walmart rival Target which has found a new home at new media agency Arrow Partners, formed by WPP’s GroupM. So WPP, it might.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPulp
JANUARY 1, 2017
Sex sells. Sex in exotic locations sells even better. Spies Denmark, a travel concern, found that 46 percent of Danes with children have had less sex with their partner after having children. Only two percent indicate that they have had more sex, while 30 percent enjoy the same level of sex after their children were […]. The post Do It For Denmark appeared first on AdPulp.
More About Advertising
JANUARY 3, 2017
Here’s another ‘safe driving’ challenge ad from insurer Aviva and agency adam&eveDDB, inviting you to save money on your car insurance by testing your driving with an app. Wonder who’ll be the first to test, say, sex lives with an app? But there’s always an app for that… Anyway it features former racing driver David.
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