Sat.Dec 21, 2024 - Fri.Dec 27, 2024

article thumbnail

The Complete Guide to Twitch Advertising

AdvertiseMint

With a rapidly growing user base that thrives on engagement, Twitch offers brands an unparalleled opportunity to connect with niche audiences through Twitch ads. This guide explores the advertising landscape on Twitch, covering ad formats, targeting options, and strategies for effective campaign success. Understanding these elements and your options for selecting a Twitch Advertising Agency will provide value to advertisers looking to make the most out of Twitch’s unique platform.

article thumbnail

1 In 4 Marketers Say the US Election Outcome Has Changed Their Marketing Strategy

Adweek

No story permeated American life more in 2024 than the presidential election. Now that the election is over, 28% of ADWEEK readers said the outcome has changed their company's marketing strategy. During the run-up to the election, some advertisers wanted nothing to do with the divisive headlines and contentious social content that often accompanied it.

Marketing 312
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Google Ads rolls out Brand Report for enhanced advertiser insights

Martech

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a frustrating puzzle for years. Data was scattered across various reports, making it a time-consuming and error-prone process to get a holistic view of campaign performance.

article thumbnail

MAA 2024 Review of the Year: what’s creativity got to do with it?

More About Advertising

No prizes for guessing this year’s big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the ad industry you want to talk about this is going to have a big impact, not least on all those people who are going to be looking for jobs in 2025. The announcement itself was … The post MAA 2024 Review of the Year: whats creativity got to do with it?

article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

What the rise of the niche and nano-creator means for influencer marketing

Digiday

The so-called TikTok-ification of social media, in which the platform’s short-form, viral, and algorithm-driven content, has fueled the exponential growth of the influencer marketplace and creator economy. As it swells, marketers are tasked with allocating ad dollars to maximize return on investment. As it stands, smaller, more niche creators are delivering the best bang for buck, according to five influencer marketing execs Digiday spoke to for this story.

article thumbnail

How US Brands Can Keep Up With the Live Commerce Gold Rush

Adweek

Live shopping and video commerce are exploding, driven by growing consumer interest and the success of global disruptors like Shein and Temu. These international players dominate their markets with highly engaging, frictionless shopping experiences and have expanded aggressively into the U.S., raising the stakes for domestic brands. This evolution parallels the introduction of TikTok in.

Marketing 298

More Trending

article thumbnail

Recapping Revelations From US v. Google, The Ad Tech Antitrust Trial Of The Century

AdExchanger

Google may get a lump of coal from the government this year. Hey, sometimes the lede just writes itself. In September, Google went on trial to face allegations that it operates an illegal monopoly over the online advertising industry. Google defended itself over three weeks in an Alexandria, Virginia courtroom presided over by federal Judge […] The post Recapping Revelations From US v.

Ad Tech 107
article thumbnail

Marketers balance creepiness and realism as more AI-generated avatars come online

Digiday

AI-generated avatars are further blurring the lines of reality as more life-like characters and animations are integrated into social media and digital platforms. Its now possible to generate avatars in minutes using audio, images or videos and produce content with hundreds of different backgrounds, outfits, tones and languages or gestures. But do you as a marketer aim for realism or steer clear of the uncanny valley?

article thumbnail

Agencies Need Teams, Not Departments

Adweek

Twenty-seven. That's how many times I offered a brilliant freelance creative director a full-time job when I was chief creative officer. Twenty-seven times, they said no. It drove me crazy. They already freelanced with us regularly, loved the team, crushed the briefs, and (apparently) tolerated me just fine. The money was great. What was the.

Agency 321
article thumbnail

Customer experience tools and strategies: 2025 Predictions

Martech

Customer experience faced serious challenges during the pandemic. Now, theres no looking back. Customers want it all, and really theres no excuse for them not to get it. Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The key to customer success will be maintaining a strategy for covering all bases. Many of this years predictions include specific areas where CX will get a boost.

article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

On The Verge Of Convergence

AdExchanger

How long have we been talking about the coming convergence of ad tech and mar tech? Feels like forever. There are AdExchanger articles dating back to 2015 that talk about how were on the cusp of creating a more unified customer journey and yet, progress has been slow. But its finally starting to happen, and […] The post On The Verge Of Convergence appeared first on AdExchanger.

Ad Tech 97
article thumbnail

Ad revenue or subscriptions: What’s more viable to Snap’s success as a business?

Digiday

Snapchats subscription play is shaping up to be one of medias most compelling plotlines in 2025. While subscriptions are still a modest slice of Snaps revenue pie, theyre giving the companys top line a noticeable lift. Case in point: Snaps ad revenue climbed 10% to $1.25 billion in its last quarter, but thanks to $123 million in non-ad revenue largely driven by its member program , Snapchat+ the company posted a 15% overall revenue jump to $1.37 billion.

Media 73
article thumbnail

The Year in Weather: The Weather Channel and Fox Weather Enjoyed Significant Viewership Spikes

Adweek

2024 had its fair share of weather events that received top billing over newsier topics like politics, the economy, business, sports, and entertainment. Hurricanes dominated the news cycle, with three making landfall within the lower 48 states. Hurricane Beryl made landfall in Texas as a Category 1 storm on July 8; Hurricane Helene landed as.

article thumbnail

Email content for B2B decision-makers: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

article thumbnail

AdExchanger’s Top 10 (Or 16) Most Popular Opinion Columns Of 2024

AdExchanger

As we turn the calendar to 2025, lets reflect on the topics that resonated with ad industry thought leaders this year. The columns below were the most popular pieces penned by AdExchangers guest contributors in 2024. They offer a snapshot of an industry in flux and one thats grown cynical due to repeated promises […] The post AdExchangers Top 10 (Or 16) Most Popular Opinion Columns Of 2024 appeared first on AdExchanger.

article thumbnail

2024 in review: A timeline of the major deals between publishers and AI companies

Digiday

This year was the year many publishers took formalized stances on AI companies, many of which resulted in deals between the two. The wave was first kicked off by an agreement between the Associated Press and OpenAI in July 2023, then followed by another deal between OpenAI and Politico, Business Insider, Bild and Welt owner Axel Springer. The deals are usually content licensing agreements, where publishers let the AI companies use their content to train the large language models (often including

Media 85
article thumbnail

The Year in Ratings: How the Major News Outlets Performed in 2024

Adweek

It's no secret that 2024 saw broadcast, cable, and streaming news outlets struggle to attract a viewing audience with a significant disinterest in the news. That reality was made especially stark by presidential election that saw a 25% ratings decline from the 2020 election cycle across 18 networks. Still, despite changing consumption habits and all.

Audience 312
article thumbnail

Africa Creative makes soccer ad boards shoppable

Martech

For the holiday shopping season, Ita Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian match between Botafogo and Palmeiras. The boards promoted the Ita Shop, the bank’s online marketplace. In a neat twist, each time the ball made contact with the boards during the match, real-time discount coupons were released to fans, with offers on prod

article thumbnail

5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

article thumbnail

How Much Does a Super Bowl Ad Cost in 2025?

AdvertiseMint

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. Despite this hefty price tag, businesses across the globe are eager to invest due to the unmatched reach and marketing potential this event offers. This article breaks down the reasons behind the rising costs and the benefits advertisers gain from such an investment.

article thumbnail

Marketers may become part of the culture war — even if they didn’t intend to be

Digiday

The polarization of the country has been in sharp focus for some time, especially the second half of the year. That polarization isnt new: Theres been a brewing some might say bubbling or even boiling so-called culture war for years and its spewed far beyond the political realm to become a norm that marketers have to contend with for their brands.

article thumbnail

Tinder Takes on the Skeptics, Claiming Dating App Fatigue Is ‘Overstated’

Adweek

Dating apps have gotten a bad rap lately, so Tinder is taking on the skeptics with playful ads that flip the script on negative narratives about modern dating. Tinder has unveiled the latest chapter of its "It Starts With a Swipe" campaign by once again inviting daters to reconsider what they thought they knew about.

article thumbnail

Google tightens ad policies to align with Search spam rules

Martech

Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users to websites subjected to manual actions under Google Search’s Spam Policies will be automatically disapproved. Site owners impacted by manual actions are notified through Google Search Console, providing them with an opportunity to address the issues.

SEO 65
article thumbnail

10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

article thumbnail

Demandbase vs 6sense: Choosing the Right ABM Tool

Single Grain

Navigating B2B sales is challenging without the right technology. Fortunately, professionals who use account-based marketing (ABM) have numerous platforms and tools to choose from. Two of the biggest contenders on the market are Demandbase and 6sense. These platforms aim to target B2B buyers better and nurture them down the sales funnel. However, both platforms have differences.

article thumbnail

Referral traffic from Google Discover increases in 2024 amid the steady decline of referrals from social

Digiday

The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers sites continued its steady decline this year. The bright spot? Largely Google. Publishers saw increases in traffic from Google Discover and Google Searchs generative AI feature hasnt had a negative impact on the traffic to publishers sites.

Media 82
article thumbnail

The 14 Most Important Things TV Execs and Insiders Learned in 2024

Adweek

It would be an understatement to say that the TV industry has changed a lot in the past year. From increasing consolidation, plummeting upfront prices, and an ongoing fight over sports rights, streamers and broadcasters are forging ways ahead in the new era of TV. And, they're also learning lessons along the way. ADWEEK asked.

Media 290
article thumbnail

How to Advertise on WalMart Marketplace

AdvertiseMint

Advertising on Walmart Marketplace offers a powerful platform to increase product visibility and sales. By meeting Walmart’s rigorous standards and utilizing their advertising features, sellers can maximize their presence in one of the largest retail markets and unlocks advertising and the ability to hire a Walmart advertising agency. In this article, we explore how to optimize your product listings, leverage Walmart’s advertising tools, and enhance your overall marketplace performan

article thumbnail

Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

article thumbnail

Using LinkedIn Account-Based Marketing for Maximum Reach

Single Grain

More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts. Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn. LinkedIn stands out as a particularly effective channel for implementing ABM strategies.

article thumbnail

Here’s everything retail media network experts are asking for this holiday season

Digiday

Standardized metrics across every site. Insights on insights with data so bright. Incrementality to justify spend. Data points we can share with all our friends! These are a few of advertisers favorite things! 2024 was the year that kept on giving in terms of retail media network expansion. New players entered the space creating everything from financial media networks to travel media networks.

Retail 70
article thumbnail

Marketers Believe AI Will Eliminate Jobs — Just Not Theirs

Adweek

In a year filled with headlines documenting the rise of artificial intelligence, one of the many questions that remains unanswered is how the technology will affect the job market. Will it enhance human productivity or make people obsolete? Figures from an exclusive poll of more than 350 ADWEEK readers revealed 46% of respondents believe AI.

Marketing 289
article thumbnail

Amazon Advertising Trends for 2025

AdvertiseMint

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. With rapid technological advancements and evolving consumer preferences, brands must stay agile to remain competitive. This article will explore pivotal trends anticipated to shape Amazon’s advertising strategies, including AI-driven personalization, voice search optimization, the rise of video advertising, and the incre

article thumbnail

Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.