AdvertiseMint

DECEMBER 23, 2024

With a rapidly growing user base that thrives on engagement, Twitch offers brands an unparalleled opportunity to connect with niche audiences through Twitch ads. This guide explores the advertising landscape on Twitch, covering ad formats, targeting options, and strategies for effective campaign success. Understanding these elements and your options for selecting a Twitch Advertising Agency will provide value to advertisers looking to make the most out of Twitch’s unique platform.

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Single Grain

DECEMBER 27, 2024

Navigating B2B sales is challenging without the right technology. Fortunately, professionals who use account-based marketing (ABM) have numerous platforms and tools to choose from. Two of the biggest contenders on the market are Demandbase and 6sense. These platforms aim to target B2B buyers better and nurture them down the sales funnel. However, both platforms have differences.

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Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a frustrating puzzle for years. Data was scattered across various reports, making it a time-consuming and error-prone process to get a holistic view of campaign performance.

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Advertising Audience MarTech Marketing 112

Digiday

DECEMBER 24, 2024

Snapchats subscription play is shaping up to be one of medias most compelling plotlines in 2025. While subscriptions are still a modest slice of Snaps revenue pie, theyre giving the companys top line a noticeable lift. Case in point: Snaps ad revenue climbed 10% to $1.25 billion in its last quarter, but thanks to $123 million in non-ad revenue largely driven by its member program , Snapchat+ the company posted a 15% overall revenue jump to $1.37 billion.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. Despite this hefty price tag, businesses across the globe are eager to invest due to the unmatched reach and marketing potential this event offers. This article breaks down the reasons behind the rising costs and the benefits advertisers gain from such an investment.

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Single Grain

DECEMBER 23, 2024

More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts. Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn. LinkedIn stands out as a particularly effective channel for implementing ABM strategies.

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Marketing Audience A/B Testing Retargeting 52

Playwire

DECEMBER 26, 2024

Key Points Before diving deep into the world of ad targeting strategies, here are the essential takeaways: Contextual advertising sits at the top of the targeting pyramid, offering premium alignment between content and ads Behavioral targeting provides scale but may sacrifice some relevance and precision The most effective campaigns typically blend both approaches, creating layers of targeting that balance reach with relevance With privacy regulations evolving, contextual strategies are seeing a

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AdvertiseMint

DECEMBER 25, 2024

Advertising on Walmart Marketplace offers a powerful platform to increase product visibility and sales. By meeting Walmart’s rigorous standards and utilizing their advertising features, sellers can maximize their presence in one of the largest retail markets and unlocks advertising and the ability to hire a Walmart advertising agency. In this article, we explore how to optimize your product listings, leverage Walmart’s advertising tools, and enhance your overall marketplace performan

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Advertising Click Through Rate Conversion Rate ROI 52

Digiday

DECEMBER 25, 2024

The so-called TikTok-ification of social media, in which the platform’s short-form, viral, and algorithm-driven content, has fueled the exponential growth of the influencer marketplace and creator economy. As it swells, marketers are tasked with allocating ad dollars to maximize return on investment. As it stands, smaller, more niche creators are delivering the best bang for buck, according to five influencer marketing execs Digiday spoke to for this story.

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Martech

DECEMBER 26, 2024

Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users to websites subjected to manual actions under Google Search’s Spam Policies will be automatically disapproved. Site owners impacted by manual actions are notified through Google Search Console, providing them with an opportunity to address the issues.

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SEO Ad network MarTech Advertising 65

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Advertising

More About Advertising

DECEMBER 27, 2024

No Ad of the Week this week (were there any ads?) so let’s begin a canter through the Ads of the Year between now and 2025, beginning with this effort from BBH for Barclays, trying to trap its customers young. ‘Kids World’ deploys an old wheeze, kids as adults, to formidable effect. Copywriter Elliott White, … The post MAA Ads of the Year: Barclays from BBH first appeared on More About Advertising.

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AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. With rapid technological advancements and evolving consumer preferences, brands must stay agile to remain competitive. This article will explore pivotal trends anticipated to shape Amazon’s advertising strategies, including AI-driven personalization, voice search optimization, the rise of video advertising, and the incre

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Advertising Machine Learning Video Ads Ad Targeting 52

Digiday

DECEMBER 25, 2024

AI-generated avatars are further blurring the lines of reality as more life-like characters and animations are integrated into social media and digital platforms. Its now possible to generate avatars in minutes using audio, images or videos and produce content with hundreds of different backgrounds, outfits, tones and languages or gestures. But do you as a marketer aim for realism or steer clear of the uncanny valley?

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Marketing Media 83

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. Of course, those preferences change. One of the biggest changes next year wont happen on customer touchpoints. It will happen in how marketers and organizations view customer experience.

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Education Conversion Marketing MarTech 115

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

More About Advertising

DECEMBER 22, 2024

No prizes for guessing this year’s big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the ad industry you want to talk about this is going to have a big impact, not least on all those people who are going to be looking for jobs in 2025. The announcement itself was … The post MAA 2024 Review of the Year: whats creativity got to do with it?

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AdvertiseMint

DECEMBER 26, 2024

As we anticipate the changes in Meta Advertising trends by 2025, technological advancements and evolving consumer behaviors are set to play pivotal roles. This article delves into key trends such as AI integration, the rise of immersive AR and VR experiences, and the growing emphasis on Advantage+ campaign features. Whether you’re an advertiser or a consumer, understanding these trends will be crucial in navigating the advertising landscape of the future.

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Digiday

DECEMBER 22, 2024

The polarization of the country has been in sharp focus for some time, especially the second half of the year. That polarization isnt new: Theres been a brewing some might say bubbling or even boiling so-called culture war for years and its spewed far beyond the political realm to become a norm that marketers have to contend with for their brands.

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Adweek

DECEMBER 23, 2024

Live shopping and video commerce are exploding, driven by growing consumer interest and the success of global disruptors like Shein and Temu. These international players dominate their markets with highly engaging, frictionless shopping experiences and have expanded aggressively into the U.S., raising the stakes for domestic brands. This evolution parallels the introduction of TikTok in.

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Marketing eCommerce Media 293

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Bhatnaturally

DECEMBER 22, 2024

The ‘Best ads of 2024’ lists I have come across recently in trade publications were usually short. I ended up picking 40 ad campaigns (see parts one, two and three) – mostly from the weekly compilation of clutter breaking ads. Here’s the last instalment of the list including ads from Apple, Uber Eats and more. [.] The post 40 best creative ads of 2024: part 4 of 4 – Apple M4, Uber Eats and more appeared first on Bhatnaturally.

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Advertising 59

AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. It’s also headed to the Supreme Court about a possible ban. These changes will be driven by the advancements in artificial intelligence and innovative user engagement techniques. Brands are likely to adopt more personalized content tools, creating highly targeted ads that cater to a diverse audience.

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Advertising ROI Entertainment Video Ads 52

Digiday

DECEMBER 23, 2024

After a difficult period in 2023, the esports industry bounced back in 2024. Over the past year, esports league operators such as Blast and ESL/FACEIT Group developed closer ties with publishers, allowing them to scale up their business and become profitable; publishers stepped up their revenue share programs, helping some teams achieve stability; and, perhaps most importantly, brands and marketers upped their spending in the space, encouraged by the rise of international events such as the Espo

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Marketing Advertising Media 54

Adweek

DECEMBER 27, 2024

No story permeated American life more in 2024 than the presidential election. Now that the election is over, 28% of ADWEEK readers said the outcome has changed their company's marketing strategy. During the run-up to the election, some advertisers wanted nothing to do with the divisive headlines and contentious social content that often accompanied it.

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Marketing Advertising 307

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

AdExchanger

DECEMBER 23, 2024

How long have we been talking about the coming convergence of ad tech and mar tech? Feels like forever. There are AdExchanger articles dating back to 2015 that talk about how were on the cusp of creating a more unified customer journey and yet, progress has been slow. But its finally starting to happen, and […] The post On The Verge Of Convergence appeared first on AdExchanger.

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AdPulp

DECEMBER 22, 2024

Mergers and acquisitionsit’s one way to grow a company beholden to its shareholders. Ad industry holding companies know all about it, given that they regularly acquire and then “hold” what were once independent and innovate agencies. Earlier this month in what could become the merger of all mergers, Omnicom announced its intentions to acquire Interpublic […] The post Holding Companies Seek Even Greater Profits In New M&A Deal appeared first on Adpulp.

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Digiday

DECEMBER 26, 2024

This year was the year many publishers took formalized stances on AI companies, many of which resulted in deals between the two. The wave was first kicked off by an agreement between the Associated Press and OpenAI in July 2023, then followed by another deal between OpenAI and Politico, Business Insider, Bild and Welt owner Axel Springer. The deals are usually content licensing agreements, where publishers let the AI companies use their content to train the large language models (often including

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Media Marketing 85

Ad Badger

DECEMBER 26, 2024

SUBSCRIBE In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about whats changing. Read More 2025 Amazon Marketing Resolutions and Intentions [The PPC Den Podcast] The post 2025 Amazon Marketing Resolutions and Intentions [The PPC Den Podcast] appeared first on Ad Badger.

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Marketing Education Advertising 52

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

AdExchanger

DECEMBER 22, 2024

Google may get a lump of coal from the government this year. Hey, sometimes the lede just writes itself. In September, Google went on trial to face allegations that it operates an illegal monopoly over the online advertising industry. Google defended itself over three weeks in an Alexandria, Virginia courtroom presided over by federal Judge […] The post Recapping Revelations From US v.

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Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Now, theres no looking back. Customers want it all, and really theres no excuse for them not to get it. Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The key to customer success will be maintaining a strategy for covering all bases. Many of this years predictions include specific areas where CX will get a boost.

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Digiday

DECEMBER 23, 2024

Standardized metrics across every site. Insights on insights with data so bright. Incrementality to justify spend. Data points we can share with all our friends! These are a few of advertisers favorite things! 2024 was the year that kept on giving in terms of retail media network expansion. New players entered the space creating everything from financial media networks to travel media networks.

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AdPulp

DECEMBER 21, 2024

Holiday shoppers in Manhattan are being met with different sort of pitch this year, one that asks them to open their hearts and minds, not their wallets. DeVito/Verdi has a lot of experience working with healthcare concerns and pitching in to help cause-based organizations. In the agency’s latest campaign for LiveOnNYthe organ procurement organization for […] The post LiveOnNY Asks Holiday Shoppers to Give the Gift of a Lifetime appeared first on Adpulp.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing