Exchange Wire
NOVEMBER 21, 2023
In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field: commerce media. Welcome to the revolutionary world of commerce media, where shopping carts meet ad spots, and consumers' clicks tell a [.] The post Commerce Media: Advertising’s New Playground? appeared first on ExchangeWire.com.
Adweek
NOVEMBER 22, 2023
As far as holiday traditions go, people have been giving weed to each other since long before the plant was legal across 40 U.S. states. As likely as not, though, those particular gift exchanges have happened outside the confines of Thanksgiving dinners or white elephant parties. But in 2023, isn't it time for this clandestine.
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AdExchanger
NOVEMBER 21, 2023
I recently stumbled on a first edition of the classic AdExchanger comic. I have no idea how I came to possess this artifact of ad tech history, but there it was, blaring at me from a pile of old papers: “Gigantic First Issue!! AdExchanger: An All-Star Collection of the Greatest Advertising Stories Ever Told!” It […] The post Thirteen Years Of Ad Tech Progress In One AdExchanger Comic appeared first on AdExchanger.
Seth Godin
NOVEMBER 23, 2023
A gift doesn’t diminish the giver. Sharing creates connection, possibility and energy. And the magic of gratitude is that it improves everything it touches, especially the person who offered it in the first place. So, what holds us back? Fear. Fear of connection, of change, of seeing what is possible. It might feel safer to focus on scarcity. Generosity and gratitude often go together.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
VideoWeek
NOVEMBER 20, 2023
Just over ten years ago, agency holding groups Publicis Groupe and Omnicom Group shocked the industry by announcing plans to combine their businesses in a “merger of equals”. As one combined entity, the two would have overtaken WPP as the largest agency holding group in the world – their market caps of roughly $14.5 billion (Publicis) and $16.5 billion (Omnicom) surpassing WPP’s $20 billion.
Adweek
NOVEMBER 21, 2023
It's a classic festive story: Rather than hating his boss, A Christmas Carol's Bob Cratchit pities his lonely and miserable employer Ebenezer Scrooge and hopes that he'll find joy in the holiday season. Apple's annual holiday film, Fuzzy Feelings, channels the same sentiment, following a woman who comes to see her grumpy boss in a.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 20, 2023
Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what you liked, and it shows. That feeling of being special? That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers.
VideoWeek
NOVEMBER 23, 2023
While some broadcasters may still harbour concerns around commoditisation of their inventory within programmatic trading tools, they needn’t be worried says Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic. In fact auction-based trading is likely to push up the price of inventory thanks to high demand and the limited supply of high quality inventory.
Adweek
NOVEMBER 24, 2023
By now I'm willing to bet you're tired of wasting your precious ad spend on suboptimal conversion rates. The way out lies in having a solid marketing plan. As annoying as it might be to hear, the success (or lack thereof) around your marketing is almost always tied to how developed and intentional your plan.
AdExchanger
NOVEMBER 21, 2023
Estate Media launched in September as an online hub for real estate and home improvement content. It hopes to hook viewers – and brands – with content that features influencers in the real estate industry who have a strong online following. The post Content Niches Are Prime Real Estate For New Media Companies appeared first on AdExchanger.
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Smart Insights
NOVEMBER 21, 2023
How to use the power of the 70:20:10 rule as a marketing model to prioritize your digital marketing strategy With new marketing tools and techniques available to us almost daily, it can be difficult to know where to prioritize your … The post Using the 70:20:10 rule in your digital marketing appeared first on Smart Insights.
Exchange Wire
NOVEMBER 23, 2023
BrightBid, the ad tech platform for Google Search, has revealed that the majority of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment. 85% of [.] The post 79% of Top Marketing Executives Report Boost in ROI Using AI Tools appeared first on ExchangeWire.com.
Adweek
NOVEMBER 21, 2023
With artificial intelligence making swift advancements every day, the metaverse--recently presumed "dead" in the industry--is silently enabling brands to bridge physical products with digital experiences, reaching new audiences and ultimately driving revenue. During Adweek's NexTech event on Nov. 15, Puma shared how its bullish Web3 initiatives dispelled common crypto critiques.
AdExchanger
NOVEMBER 21, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Share Tactics Another secret Google revenue-sharing deal was revealed during antitrust testimony. Google head of global partnerships Don Harrison disclosed during the Epic Games vs. Google trial that the standard 15% fee doesn’t apply to Spotify. Spotify only pays Google 4% of subscription […] The post Google Spills More Secrets; The Unblockables appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smart Insights
NOVEMBER 23, 2023
Updating approaches to your online branding for the digital world Brand is No.1 I want to start with a bold statement. The online brand is the single most important element to a business or organization. If you think about what … The post Online branding: a digital-centric approach to developing brands appeared first on Smart Insights.
Seth Godin
NOVEMBER 24, 2023
Lana Swartz coined this term in her breakthrough paper on crypto. A scam always involves a transaction. In the traditional fraud, the scammer tells a lie and the buyer, either with or without diligence, believes it and loses everything. You buy the magic beans, but they don’t grow. But modern scams have a network component to them. Either there are conditions present where the scams are far more likely to occur (because of the magnification media and other forces can offer to the scammer)
Adweek
NOVEMBER 21, 2023
Ahead of Thanksgiving, NBCUniversal and Google partnered with the Radio City Rockettes for three 30-second custom spots for the Macy's Thanksgiving Day Parade in New York. The NBCU Creative Partnerships team collaborated with Google's creative team for the campaign, which highlights Google Pixel 8's AI-powered camera features. The creative will show how the Rockettes get.
AdExchanger
NOVEMBER 20, 2023
Roku announced a new partnership with Unity to help gaming and mobile app developers add CTV to their user acquisition campaigns by giving them performance marketing attribution for streaming. The post Roku And Unity Want To Prove CTV Is A Performance Channel appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Smaato
NOVEMBER 21, 2023
As we approach 2024, data privacy takes center stage as a primary concern in digital marketing. For SSPs like Smaato, it’s about leveraging the power of technology to redefine industry standards, driving campaigns to new heights of success. For forward-thinking DSPs, RTB House shares how they navigate the complexities of. The post Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape appeared first on Smaato.
Martech
NOVEMBER 20, 2023
Adobe’s $20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. regulators. An in-depth investigation by the European Commission came to the preliminary conclusion the deal could significantly reduce competition for interactive product design tools, vector editing tools and raster editing tools.
Adweek
NOVEMBER 22, 2023
As our November holiday approaches, we find ourselves reflecting on the many things we're thankful for. As a long-time veteran of the ad business, I'm thankful for the creative people in this industry, who breathe life into campaigns and brands on a daily basis, despite ever-changing client priorities and challenging economic environments. While many of.
AdExchanger
NOVEMBER 19, 2023
Over the next few months (and years), we’ll likely see the introduction of new state laws protecting consumer privacy. These laws are designed to enhance the disclosure of privacy policies, establish opt-in and/or opt-out mechanisms, create avenues for consumers to update or delete their data and put other requirements in place. In the absence of […] The post Governor [INSERT] Signs A New Privacy Law In The State Of [INSERT] appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
NOVEMBER 19, 2023
It’s been ten years since Cadbury’s chocolate coins were on the shop shelves, but any brand of the gold discs will always be a Christmas stocking winner, so they are back for 2023 with a campaign by VCCP. The OOH and social media work pulls out all the stops in terms of fairy lights and … The post Cadbury chocolate coins spill out all over Christmas first appeared on More About Advertising.
Martech
NOVEMBER 21, 2023
Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop.
Adweek
NOVEMBER 21, 2023
Everyone has their winter holiday tentpole moments. For some, it's seeing the Rockefeller Christmas Tree lighting, or watching A Christmas Story or the return of a memorable TV commercial. The lifespan of a TV spot is relatively short, around six to eight weeks, during its first run. But some campaigns are so effective at capturing.
AdExchanger
NOVEMBER 20, 2023
’Tis the season to be spending. Early holiday shopping hit new highs this year: Consumers spent $76.8 billion in October, $4.3 billion more than last year, according to Adobe’s holiday shopping tracker. On top of that, 19% of consumers shop for holiday gifts year-round, according to Gartner’s 2023 Holiday Marketing Guide for Retail. Gartner predicts […] The post All Marketers Want For Christmas Is … Performance appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
NOVEMBER 20, 2023
A well-designed bicycle is efficient, inexpensive and delightful. If you use your bike on the right paths, with appropriate goals, it can deliver exactly what you need, while also allowing you to go at your own pace, see what’s going on around you and feel grounded. Until, of course, you get jealous. If you start trying to ride your bike on the freeway, or insist on adding extra seats, electric drivetrains and bright lights, sooner or later, you’re going to end up with a vehicle that
Martech
NOVEMBER 21, 2023
Salesforce CEO Mark Benioff is hoping to turn OpenAI’s chaos to his advantage, offering to at least match the compensation of any AI experts willing to join the CRM giant. Salesforce will match any OpenAI researcher who has tendered their resignation full cash & equity OTE to immediately join our Salesforce Einstein Trusted AI research team under Silvio Savarese.
Adweek
NOVEMBER 20, 2023
While Microsoft's swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google's position in AI dominance, industry analysts tell Adweek. Altman's move to Microsoft capped a whipsaw weekend that began Friday with the co-founder and CEO of OpenAI being ousted.
AdExchanger
NOVEMBER 22, 2023
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … and a happy Thanksgiving to all who celebrate! The post Comic: Not-So-Secret Sauce appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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