the-mobile-consumer-is-the-consumer 
InMobi
SEPTEMBER 30, 2019
Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.
InMobi
SEPTEMBER 30, 2019
Led by the likes of Harry’s and Dollar Shave Club, the direct-to-consumer (DTC) model has upended the men’s razors market in the U.S. We analyzed the mobile websites of Schick, Dollar Shave Club and Gillette, along with the apps from Harry’s, Dollar Shave Club and Philips Norelco (Grooming: shaving and styling).
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Single Grain
SEPTEMBER 13, 2019
Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. What did you do the last time you jumped on Facebook, Instagram or LinkedIn? 81% of marketers say video has helped them generate leads.
Single Grain
SEPTEMBER 5, 2019
44% of consumers say that they would likely become repeat buyers after a personalized shopping experience with a particular company. 44% of consumers say that they would likely become repeat buyers after a personalized shopping experience with a particular company. Let’s get started! Click here to download it for free right now!
InMobi
SEPTEMBER 27, 2019
Want to know more about how to build multi-touch attribution models that actually work for you and ensure that your partners are doing the right thing at every stage of the consumer journey? DOWNLOAD Grab your free copy of this white paper today to learn about: Why you need multi-touch attribution for your mobile marketing efforts.
InMobi
SEPTEMBER 3, 2019
5 Useful Applications of Mobile Advertising Research Surveys Mobile advertising research surveys and polls can be a great way to enhance your in-app ad campaigns and better understand holistically how your spending is impacting your bottom line. This is where ad recall surveys can come in handy. will most resonate with them.
Single Grain
SEPTEMBER 4, 2019
If you’re doing Internet marketing, you need to remember that for each of these questions, consumers will give different answers. Let’s imagine that you’ve decided to buy a new laptop. What determines your first steps on the way to the purchase? Where do you go to get the essential information? How do you define the budget? 93% smartphones.
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