Fuel Lines
DECEMBER 18, 2017
Having a written marketing plan makes new business easier and much more consistent. I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. They are often described as the cobbler’s children who have no shoes. The most common positive trait among these agencies is that they know how to take care of their clients.
Ad Espresso
DECEMBER 12, 2017
Marketers know that images are an important part of ad design and campaigns. Lots of time goes into finding the right images to include and testing ads to find the combination of images and text that will get the most attention. But why does Facebook ad image size matter? Why should you care and invest time Read more.
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More About Advertising
DECEMBER 15, 2017
Talk about a flying start. New San Fancisco agency TBD, formed by creative Rafael Rizuto, strategist Virginia Wang and CEO Jordan Warren, has started life by being named as agency of record for Nokia’s digital health division for campaigns across the US and Europe.
Gods of Advertising
DECEMBER 2, 2017
Gods of Advertising is on hiatus so I can devote more energy to completing a book (please inquire if interested), as well as writing for my clients. Perhaps you? S ervices include copy writing, brand manifestos and creative direction. I’m passionate about helping clients develop powerful creative business ideas. This is my portfolio My portfolio.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adacado
DECEMBER 22, 2017
Google recently announced that on February 15, 2018, Chrome will stop showing all ads on websites that display “non-compliant” ads through their built-in ad-blocker. We’re happy to assure you that this announcement will have no impact on Adacado provided creative. Based on Google’s guidelines, Adacado ads will be considered compliant and thus not susceptible to Chrome’s ad blocking.
Nick Burcher
DECEMBER 14, 2017
In 2018 the General Data Protection Regulation (GDPR) comes into effect in the European Union with the intention of seeking to strengthen data protection for individuals in the EU. There are a whole range of processes that need to be followed in order to be compliant, including the need for Data Controllers to "prove" that consent was given. It was therefore interesting to see the pitchside advertising last night during the Man Utd vs Bournemouth Premier League match as Manchester United were te
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
DECEMBER 15, 2017
Grocery store advertising is the home of coupons, free-standing inserts, and shelf-talkers—not the stuff that drives most ad people to work in the morning. That being said, advertising that truly connects with people is about finding an opportunity where none existed before. Lowes Foods and Winston-Salem ad agency, The Variable, are finding ways break through […].
More About Advertising
DECEMBER 23, 2017
Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. The answer is yes to all, and the challenge is how to choose how much of each, and how to integrate them for maximum impact and the least cost. None should be considered competitive mutually exclusive to any other.
All About Advertising Law
DECEMBER 15, 2017
We wrote previously that for payment processors the death of Operation Choke Point was greatly exaggerated. We also noted that a prior challenge to the FTC’s ability to impose joint and several liability on an executive for his former employer’s actions had failed. A recent appellate victory for the FTC reinforces both these points. In FTC v. Universal Processing Services , 11 th Circuit affirmed the district court’s imposition of joint and several liability on a payment processor for substant
Advertising to Baby Boomers
DECEMBER 13, 2017
No matter what the product or service, when Mad Ave is trying to ‘reach’ us we’re always sick. Or something’s horribly wrong. Even if they want us to buy a car we have to be sick first: What happened to this lady? Did she have a heart attack? The doctor says she has to ‘go slow’… Well, whatever her affliction is she’ll get better if she buys this car.
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More About Advertising
DECEMBER 13, 2017
It’s been a funny old year in adland with holding companies and their media agencies in full scale retreat but some creative independents rising to the fore. A new breed of client seems happy to go with indies: local, regionally and even globally. As such, what are always difficult choices for agencies of the year.
More About Advertising
DECEMBER 4, 2017
Stephen Para is the chief creative officer of Share Creative, a social advertising agency based in NYC and London. Desert Island Ads What I’m about to show you is a list of ads I love, but would NOT bring to (what I imagine is) a remote, jungle island with cocktail service and nothing else. This.
More About Advertising
DECEMBER 20, 2017
The World Federation of Advertisers (WFA), which represents most major brands, has been looking into its crystal ball to predict some of the developments that will affect advertisers and their agencies in 2018. Here’s what they foresee. 1. Re-roster With three quarters of WFA members saying they plan to review their agency rosters in 2018.
More About Advertising
DECEMBER 29, 2017
December means Christmas ads and one of our two top scorers for Nokia by Mother falls into that category just about; another variation on the recurring theme that Christmas is about bringing people together, not handing out prezzies. Mother, our Agency of the Year in 2016, has kept up the good work this year alongside.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
DECEMBER 15, 2017
Sir Martin Sorrell may say that he wants WPP to behave more like “one company” but his rivals seem to be getting there ahead of him. According to Adweek Publicis has confirmed that it is moving all its agencies – which include Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH and its gaggle of digital.
More About Advertising
DECEMBER 15, 2017
There are many who can write a more intimate or authoritative account of my hero choice: Graham Fink. After all, he’s not exactly a stranger in the industry. An iconic creative talent who blurs the lines between advertising and art. Well-known in many areas – a multi-media artist who draws with the movement of his.
More About Advertising
DECEMBER 6, 2017
WPP boss Sir Martin Sorrell touched on his biggest current problem – the group’s relationship with Ford – at a UBS conference in New York this week. Ford has said it’s re-evaluating its marketing model, which currently means using WPP for most activities including creative through bespoke agency GTB (‘Global Team Blue’).
More About Advertising
DECEMBER 12, 2017
Saatchi and Saatchi has produced a 12 Days of Christmas number for Pampers (yawn) but, actually, it’s a lively and pleasingly gritty number. Saatchi has always had its creative moments but they’ve been fewer in recent years. But the agency seems to have recaptured some of its mojo this year; Asda is one of the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
DECEMBER 14, 2017
Accenture is finishing the year as it started, on the acquisition trail. It’s agreed to buy substantial Irish agency Rothco, which employs 150 people and handles clients including Tesco and AIB, in a move to “boost Accenture Ireland’s creative capabilities and those of Accenture Interactive as an experience agency in Europe.” Rothco will be Accenture.
More About Advertising
DECEMBER 11, 2017
Glad-handers, suitcase carriers, number dialers, yes men, punching bags, order takers, middle men. Frankly, account people don’t always have the best reputation. And in some cases, it’s probably deserved. The fate of the account manager has been debated far and wide, some people think account management should be killed altogether and others think the discipline.
More About Advertising
DECEMBER 4, 2017
Real-time data and insight shouldn’t be the monster under the creative’s bed this Christmas, says Chris Slough, global business partner for Havas Group. Another year, another round of festive ads, which when combined, all serve a similar underlying message – that the emotional value of togetherness is key to shopper engagement at Christmas.
InMobi
DECEMBER 14, 2017
InMobi regularly hosts, participates in and contributes to a series of events, meet-ups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Data Hack Summit 2017,” an event organized by Analytics Vidhya in Bangalore, India.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
InMobi
DECEMBER 13, 2017
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “TechNEXT,” an event organized by GE research at their offices in Bangalore, India.
InMobi
DECEMBER 13, 2017
InMobi regularly hosts, participates in and contributes to a series of events, meet-ups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our recent visit to one of India’s top business schools - the Indian Institute of Management in Bangalore, where we addressed students of the Big Data and Analytics Certificate Program.
InMobi
DECEMBER 4, 2017
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the InMobi InDecode workshop held on “Decoding Mobile Fraud” in Jakarta, Indonesia.
More About Advertising
DECEMBER 11, 2017
Charity fatigue is particularly prevalent at this time of year: the streets of London are littered with the needy let alone the countless ads on digital channels inviting us to donate X amount, usually voiced by a Scottish actor over a picture of a suffering child. How do you cut through this? Enlisting adam&eveDDB helps.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
DECEMBER 14, 2017
Ice cream maker Kelly’s of Cornwall has been running a campaign by agency Isobel – in Cornish. Here’s one of its Christmas offerings. A diverting deployment of 17 seconds. Produced in-house at the agency. MAA creative scale: 7.
More About Advertising
DECEMBER 1, 2017
By Nick Breen and Chloe Clift Gender stereotyping has recently become a topical issue in various industries and British society as a whole. In light of its inherently influential and persuasive nature, the advertising industry has been targeted as being one with a heightened responsibility to challenge conventions, despite historically being an industry which has.
AdPulp
DECEMBER 19, 2017
Anyone who works in sales, advertising, or media knows that referrals are worth their weight in gold. In the continual slog for new business, a referral from a colleague is often the door opener to real opportunity. Mark Sneider, owner/president of agency business-development firm RSW/US, writing in Adweek reveals data that referrals in the agency […].
More About Advertising
DECEMBER 21, 2017
Expertise is an elusive thing. It comes from years of experience in a field. However, it turns out that it doesn’t just accumulate. You need very specific practice and/or useful feedback to develop it. And the more expertise one has, the better you are able to apply it to situations. Which has implications for what you do and when and how you do it.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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