Adweek
JUNE 12, 2023
B-to-b creative tends to follow a set formula: product features + disembodied voice-over + generic visuals. You know what we're talking about--stock images of professionals in gray suits sitting around a conference room table shaking hands. Text that describes your product in excruciating, quantitative detail. 111% ROI, 33% faster speeds, 77% reduction in costs.
AdExchanger
JUNE 14, 2023
AI went from quirky novelty to dominant disruptor in a matter of months, taking over the headlines, as consumer-friendly and business-centric AI applications continue emerging in every sector. AI’s role The post AI In Digital Advertising: From Black Box to Returning Control to Marketers appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdExchanger
JUNE 30, 2023
AdExchanger has learned that MediaMath, which raised $600 million since 2007 and had a peak valuation of more than $1 billion, will file for bankruptcy. The post MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart appeared first on AdExchanger.
Martech
JUNE 21, 2023
The UApocalypse is drawing nigh. On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. Everyone’s ready for that, right? We’ve all transitioned to GA4, briefed stakeholders on the new metrics and triple-checked how GA4 data interacts with your other technologies, right?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
VideoWeek
JUNE 28, 2023
New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites. Google’s TrueView in-stream ads are meant to play before main video content with the audio on, and must be skippable.
Exchange Wire
JUNE 7, 2023
As ATS London 2023 draws closer, we sat down with Flavia Kenyon, head of legal at the Big Innovation Centre, to talk about all things Web3, and some of the complexities that lie ahead, as well as what we can [.] The post ATS London 2023: Exploring the Intersection of Web3 and Law with Flavia Kenyon appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
JUNE 17, 2023
In the pre-media world, we bumped into fables, or news from across the village, but mostly, our role models and experiences were based on reality. Now, when it’s not unusual to spend eight hours a day surrounded by media fueled by greatest hits (worst offender, breaking news, richest investor, evillest husband, funniest line of all the movies ever made) we start to imagine that only hyperbole matters.
AdExchanger
JUNE 8, 2023
By guest artist Nate Fakes A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Out of Control appeared first on AdExchanger.
Martech
JUNE 14, 2023
There are a lot of stats out there about marketing and artificial intelligence. Unfortunately, many of them are (gasp!) more than two years old. When it comes to AI, change comes fast. Not just in the technology, but in attitudes and usage. Here’s a collection of statistics about AI and marketing with the date of the survey included. This will let you judge for yourself how much things have changed since they came out.
MNTN
JUNE 9, 2023
Cord-cutting, once deemed a radical step taken by millennials, is now commonplace. Each year, more people are saying hasta la vista, baby to their cable packages (or reaching adulthood and never signing up for the service at all, aka the “cord-nevers”) in favor of Connected TV. As a result, content providers are taking a hard look at how they do business and what they can borrow from CTV’s business models.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Marketing Dive
JUNE 6, 2023
The chain says it's meeting fans at the "intersection of nostalgia and culture" with a Grimace-themed purple shake, an 8-bit video game and a new ad.
Adweek
JUNE 21, 2023
CANNES, France--Issa Rae has a knack for turning projects into major opportunities for marginalized talent to work in show business. Among them is her media, entertainment and production business Hoorae Media. Now she's entering the advertising business. The actress, writer, producer and comedian is launching a brand marketing division within Hoorae called F?
Seth Godin
JUNE 14, 2023
While it’s likely that you own a bike, you probably don’t have a front-wheel recumbent bicycle in your garage. Even though it’s more efficient, more comfortable and often faster. How did that happen? In 1933, a twenty-year old speed record was broken by a racer on a recumbent bike. Concerned, the leading manufacturers of upright bikes went to the UCI and persuaded them to ban recumbent bikes from competition.
AdExchanger
JUNE 20, 2023
Data privacy law is becoming more technically complex, and enforcers are getting increasingly savvy about how online tracking technology works. That’s why being a privacy lawyer today means diving into The post Why Privacy Lawyers Also Need To Be Technologists appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JUNE 21, 2023
Picture this. You’ve just hit the “publish” button on your company’s latest blog post. A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. But let’s face it — the “publish and pray” era of content marketing is long gone.
Smart Insights
JUNE 7, 2023
What are the most popular free and paid marketing writing asisstant tools using generative AI for creating content? 2023 has been a rare year in marketing, where the latest martech innovations we discuss have crossed over into the mainstream. Of … The post 10 recommended AI copywriting tools for creating marketing content in 2023 appeared first on Smart Insights.
Marketing Dive
JUNE 21, 2023
The tie-up will yield collaborations with over 100 content creators to promote Unilever’s home care brands under the hashtag’s massive following.
Adweek
JUNE 16, 2023
With Cannes Lions each year comes a conversation about the prohibitive cost of award entry for independent agencies vying against the capital might of major networks--as well as the lavishness of the occasion. This year, one independent agency is making that point through a parody of the classic game Battleship--only this time it's set in.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Chief Martech
JUNE 4, 2023
A few weeks ago, an internal memo from Google (or so it was claimed) was leaked that warned, “ We have no moat.” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative AI initiatives wasn’t OpenAI. It was open source communities. If you want to understand the enormous power of ecosystems — and if you’re in martech, this may be the most important topic of your career — there’s a tru
AdExchanger
JUNE 1, 2023
Happy birthday, GDPR! On this week’s episode, we dissect how GDPR, now five years old – and a few billion dollars accumulated in fines – has affected the online economy. The post The Big Story: GDPR Turns Five appeared first on AdExchanger.
Martech
JUNE 6, 2023
Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. “Spatial computing” and AR. The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment.
Seth Godin
JUNE 6, 2023
We’re not in races very often. Usually, what we’re doing is more like a walkathon, or perhaps, a hike. And yet, we’ve been pushed to believe that the only performance that matters is a scarcity-based victory. They close the parkway near my house on Sundays. As people pedal along, you can see the ripple of anxiety that spreads when a fast biker ends up passing everyone else.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
JUNE 19, 2023
Uber, Pepperidge Farm and others have tapped musicians to recreate their hits with brand-referencing lyrics in a push to engage both millennials and Gen Z.
Adweek
JUNE 14, 2023
Despite a more muted appearance at Cannes Lions this year, Twitter is still expected to make its presence felt. And while advertisers would appreciate more communication from the platform--and its leaders--on topics such as content moderation and user-generated content in the south of France, marketers are still invested in their presence on the platform.
VideoWeek
JUNE 20, 2023
It’s been almost a year and a half since Russia invaded Ukraine, bringing heartbreaking loss and destruction across the country. We saw immediate reactions from within our industry, with a number of agencies and brands pulling out of Russia. But we’ve also seen pullbacks in ad spending in Ukraine, depriving media companies of ad revenues.
AdExchanger
JUNE 14, 2023
Google made six AI-related announcements in one day, including the ability to use images in Bard prompts, additions to its Search Generative Experience, a virtual clothing try-on feature and two The post Google Infuses More AI Features Into Search, Shopping, Maps And YouTube appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
JUNE 16, 2023
This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job is how much I learn from my clients and colleagues. Over the years, I have had the incredible opportunity to work with some big brands and incredibly smart people and engage with innovative thinkers I am proud to call my clients.
Exchange Wire
JUNE 12, 2023
In today's ExchangeWire news digest: Google prepares to open access to its new transparency tool; tech giants withdraw from Hong Kong and mainland China; and the EU advances its clampdown on crypto. Google to open access for transparency tool Google is set [.] The post Google to Open Access to New Transparency Tool; Tech Titans Pull Back from Hong Kong appeared first on ExchangeWire.com.
Marketing Dive
JUNE 20, 2023
Programmatic campaigns tend to have “incomprehensible” scale, with the ANA stating that marketers could save $13 billion by implementing better practices.
Adweek
JUNE 12, 2023
Like any CMO, 7-Eleven's Marissa Jarratt is effusive about the brand she markets. Unlike most of them, however, Jarratt is also refreshingly forthright--at least when it comes to 7-Eleven's signature brand, the Slurpee. "I like to say it's the drink that there's really no good reason why it should exist," she said. "But also, that's.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
266 
Let's personalize your content