Social media top beneficiary as economy forces ad budgets to shift
Marketing Dive
DECEMBER 22, 2022
Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions
December, 2022
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4 Trends Driving Digital Marketing In 2023
AdExchanger
DECEMBER 5, 2022
Sponsored post byAjay GuptaCEOStiristaSPONSORED BY:We’re going back to the basics in 2023. After a few years of big spending on brand campaigns and doing test drives of emerging channels, inflation.
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Cartoon Network Shows Off Brand Refresh for 30th Anniversary
Adweek
DECEMBER 20, 2022
Cartoon Network is keeping things fresh after 30 years. The company is rolling out its first brand refresh in a decade, updating its color palette, breaking down the logo, enlisting new talent and leaning into split-screen.
How AI Helps You Build A Data-Driven Marketing Strategy
Ad Rants
DECEMBER 1, 2022
This article is an informative and precise description of how AI applications help the marketing sector to make deliberate choices based on the collected and analyzed data.
Designed in California, Assembled Remotely
The Ad Tech Blog
DECEMBER 28, 2022
Electronic products can be designed in one place and manufactured in another. Software products are a different story. The design and development process could happen in multiple locations, at the same time, or asynchronously. Some startups might say they are a fully remote team; others would say they have the core team in-house and outsource maintenance and side projects overseas. When you look closer at them, they have the same problem: unclear requirements.
Predictions From the C-Suite: What’s in Store for 2023?
VideoWeek
DECEMBER 20, 2022
After a year dominated by war, economic downturn and the surprising (to some) struggles of streaming giants, the future appears cloudy – though opportunities abound for CTV as major players enter the advertising sector.
Exploring Mobile App Habits: The Necessity of Being There
Digital Turbine
DECEMBER 15, 2022
Recently we released our 2022 Mobile App Habit report , which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. Over the next few weeks, we’ll dig deeper into some of these habits.
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Verizon Adds Ogilvy to Its Creative Roster to Handle B-to-B Marketing
Adweek
DECEMBER 14, 2022
Verizon is adding Ogilvy to its agency roster to handle the brand's b-to-b account, the brand confirmed to Adweek.
8 Tactics for an Effective YouTube Social Media Strategy
Ad Rants
DECEMBER 1, 2022
YouTube is the second biggest website worldwide. It's also the most popular video-sharing platform that everyone can agree on. Whenever you've come to think about video content, YouTube will stand out first among other channels.
My user experience is bad
The Ad Tech Blog
DECEMBER 14, 2022
Give your users too many options. Hide the most important ones. Make them do as many clicks as possible to find them. When they finally do, make them wait for more than 20 seconds after each click. For years, I’ve heard people complaining about JIRA/Confluence’s terrible user experience. How convoluted the UI is, how hard it is to find something, and how slow everything is. Those complaints are wearing off lately. Atlassian took all the harsh feedback and improved its products.
“A Switch Off of Broadcast Will and Should Happen,” says BBC’s Tim Davie
VideoWeek
DECEMBER 7, 2022
Tim Davie, the director general of the BBC, said in a speech that the BBC is actively preparing for a broadcast-free era, in which content is only distributed via the internet.
4 Reasons Discovery UA Can Alter the Streaming Wars for Amazon and Others
Digital Turbine
DECEMBER 7, 2022
Amazon Music and Spotify run my mornings as I hustle to get ready for the day. Netflix and HBO Max run my evenings when we settle down to watch some good wholesome content about aliens and serial killers.
More Performance, Less Transparency: Inside Meta’s Advantage+ Shopping Black Box
AdExchanger
DECEMBER 18, 2022
Meta Advantage+ is not a new streaming service, despite the “plus.” And it’s not a healthcare plan, though it sounds like one. It’s Meta’s version of a first-party data-based ad. The post More Performance, Less Transparency: Inside Meta’s Advantage+ Shopping Black Box appeared first on AdExchanger.
Why Generative AI Could Reach a Tipping Point in 2023
Adweek
DECEMBER 27, 2022
After years in which artificial intelligence-generated content was known more for its comic absurdity--only occasionally drifting into disconcerting realism--2022 was the year that generative AI finally graduated into a full-fledged creative force.
Why Video Marketing is Guaranteed to Boost Your SERP Ranking
Ad Rants
DECEMBER 23, 2022
If, for some reason, you have doubts about the importance and efficacy of video marketing, then all you have to do is Google the number of hours people spend on YouTube. Those statistics will be enough to get your attention.
The highest-value task
The Ad Tech Blog
DECEMBER 21, 2022
When you are a one-person show, identifying the high-value tasks is easy: all of them are. Because you are the only one executing them, what’s the point of categorizing them? Once you start adding a CTO, VPs, Directors, and team members, things get more complicated. You will try to define the tech stack, and your CTO will push back. After all, you hire them to do that job. Where is more valuable for you to spend your time on?
50. Brian Andersen – shining a light on LUMA Partners
Paleo AdTech
DECEMBER 30, 2022
Brian Andersen is the Co-Founder — with Terry Kawaja — and the Head of Digital Marketing Investment Banking at LUMA Partners , a small but mighty I-bank that is the premiere boutique operating at the luminescent nexus of digital media and marketing technology.
The A-Z of Amazon SEO And How To Rank Your Product On Amazon
Ad Badger
DECEMBER 16, 2022
On the surface, Amazon looks like any other e-commerce marketplace. A closer look will reveal that Amazon is both a. Read More The A-Z of Amazon SEO And How To Rank Your Product On Amazon. The post The A-Z of Amazon SEO And How To Rank Your Product On Amazon appeared first on Ad Badger.
Publishers Are Reexamining Their Reliance On Google After GAM Goes Dark
AdExchanger
DECEMBER 9, 2022
Google Ad Manager (GAM) was out of commission for about three hours Thursday evening across web, app and video inventory. Any ad placement served through GAM, even ads monetized by. The post Publishers Are Reexamining Their Reliance On Google After GAM Goes Dark appeared first on AdExchanger.
Why Apple’s Ad Is a Milestone in Disability Representation
Adweek
DECEMBER 1, 2022
Though about 15% of the global population is disabled, people with disabilities remain far underrepresented in advertising. But a new ad from Apple is notable for featuring an inclusive, disabled cast demonstrating their talents.
Digital Experience Platforms (DXPs): What Are They And Should You Build One?
Ad Rants
DECEMBER 1, 2022
In digital marketing, delivering an excellent customer experience is essential to success. And to do that, you need a Digital Experience Platform (DXP). But what exactly are DXPs, and why do you need one? Let's take a closer look. What's A Digital Experience Platform (DXP)?
Tinka escapes troll in 3D live action DOOH spot from Denmark’s TV2
More About Advertising
DECEMBER 12, 2022
The wonders of digital Out of Home continue apace. Denmark’s TV2 premieres its popular Christmas family series Tinka og sjælens spejl with an original DeepScreen digital out of home experience on Ocean Outdoor’s large format digital screen at the Field’s shopping mall in Copenhagen.
What’s Inside Google’s Android Sandbox?
VideoWeek
DECEMBER 12, 2022
Just under ten months ago, Google announced plans to remove advertising identifiers from Android mobile devices.
Goodbye 2022. Hello Peace And Quiet …
Rob Campbell
DECEMBER 15, 2022
So this is it, the last post of 2022. Again, I want to say a big thank you to everyone and anyone who has read or commented on my ranting rubbish. I have to say, I miss the comments.
Why 2022 Was A Year Of Reckoning For Retail Media
AdExchanger
DECEMBER 28, 2022
In 2022, retail media grew to include practically any business with a first-party identity graph, purchase data and a claim to ears or eyeballs. Despite the buzz, however, retail media. The post Why 2022 Was A Year Of Reckoning For Retail Media appeared first on AdExchanger.
LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023
Adweek
DECEMBER 6, 2022
LinkedIn Marketing Solutions vice president of marketing Jim Habig and LinkedIn global vp of sales solutions Alyssa Merwin shared their takes on three trends that they believe will strongly impact business-to-business marketing in 2023.
4 Companies That Can Help Your Business Evolve With Consumer Trends
Ad Rants
DECEMBER 14, 2022
Consumer shopping and buying patterns never remain stagnant. As a business, you need to keep up with shifts in the marketplace. Otherwise, you can quickly start to lag behind and lose sales to your competitors.
2022 Holiday Activities & Celebrations at Aronson Advertising!
Aronson Ads
DECEMBER 30, 2022
The holidays seem to sneak up on us more quickly as the years go by, which only means a month of fun festivities for Aronson Advertising employees to look forward to!
How social platforms changed digital marketing in 2022
Digiday
DECEMBER 28, 2022
The walled gardens of social media have dominated the digital marketing landscape for nearly a decade. With massive audiences, data-driven advertising and content-rich formats, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon Valley.
2023 New Year’s Resolutions for New Publishers – MEME Edition
Monetize More
DECEMBER 29, 2022
The start of the year is a good way to kickstart your new year’s resolutions. New webmasters are at an advantage with the wisdom that comes from seasoned experts in the ever-dynamic field of advertising technology.
Disney Integrates With VideoAmp To Bolster Its Clean Room With Measurement
AdExchanger
DECEMBER 1, 2022
Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency measurement through first-party audience matching.
7 of the Most Accessible Brand Campaigns and Actions of 2022
Adweek
DECEMBER 28, 2022
One of this year's most resonant spots entered Adweek's 30 Best Ads of 2022 list at the last possible moment. In fact, it was so impactful that it shook up the original roster entirely, instantly solidifying its place in the top three.
To Panic or Not to Panic—A Look at Netflix’s Recent Miss With Advertisers
MNTN
DECEMBER 22, 2022
The path to Netflix’s ad-supported offering hasn’t exactly been a smooth one. For years, the service promised to remain advertisement-free.
As Media Plans Go Green, What Content Will Be Left Out in the Cold?
VideoWeek
DECEMBER 21, 2022
Hot on the heels of COP27, the Conscious Advertising Network (CAN) convened for its Conscious Thinking Live Event to discuss responsible advertising, “wokewashing”, and the social and economic imperatives of sustainable media planning.
Three YouTube stars join forces to form their own talent management company
Digiday
DECEMBER 14, 2022
Prominent YouTubers Charles “MoistCr1TiKaL” White, Gina “Gibi ASMR” Klein and Tyler “Jimmy Here” Collins have merged their management teams to start their own talent management firm, naming the new venture Mana Talent Group.
Video DSP: How To Use It?
Smarty Ads
DECEMBER 20, 2022
The primary purpose of advertising is to catch the customer's attention and convey the brand's core values to them. In a world overloaded with impressions, this is challenging. However, emotional online video ads with spectacular visuals could stand out and catch the user's eye.
AWS Clean Rooms Presage A New Era Of Cloud Infrastructure Taking Over Ad Tech
AdExchanger
DECEMBER 21, 2022
Cloud infrastructure technology services are converging on the media and ad tech industry. The sleeping giant is Amazon Web Services. And AWS has woken up. The post AWS Clean Rooms Presage A New Era Of Cloud Infrastructure Taking Over Ad Tech appeared first on AdExchanger.
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