December, 2022

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Social media top beneficiary as economy forces ad budgets to shift

Marketing Dive

Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions.

Media 112
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4 Trends Driving Digital Marketing In 2023

AdExchanger

Sponsored post byAjay GuptaCEOStiristaSPONSORED BY:We’re going back to the basics in 2023. After a few years of big spending on brand campaigns and doing test drives of emerging channels, inflation. Continue reading » The post 4 Trends Driving Digital Marketing In 2023 appeared first on AdExchanger.

Marketing 114
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Cartoon Network Shows Off Brand Refresh for 30th Anniversary

Adweek

Cartoon Network is keeping things fresh after 30 years. The company is rolling out its first brand refresh in a decade, updating its color palette, breaking down the logo, enlisting new talent and leaning into split-screen. Former CMO Tricia Melton spearheaded the overall refresh, with Jacob Escobedo, svp of creative and design at Cartoon Network.

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The ROI of personalized experiences: Process measurements

Martech

This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization.

ROI 133
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Metaverse and B2C Brands: 2022 Highlights

Martech Series

According to a recent survey, 59 percent of respondents said they would develop a metaverse experience that would enable customers to interact with other customers who are familiar with a brand’s products. The concept of the metaverse, which connects the virtual and real worlds, is not brand-new, particularly to Roblox and Fortnite players. The word “metaverse” was first used by Neal Stephenson in his 1992 novel “Snow Crash,” which described a setting where people m

Fashion 129
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Predictions From the C-Suite: What’s in Store for 2023?

VideoWeek

After a year dominated by war, economic downturn and the surprising (to some) struggles of streaming giants, the future appears cloudy – though opportunities abound for CTV as major players enter the advertising sector. Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. .

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More Trending

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Meet Performance Max, The Blackest Black Box Of All Google Ad Products

AdExchanger

Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. Fast-forward to. The post Meet Performance Max, The Blackest Black Box Of All Google Ad Products appeared first on AdExchanger.

Media 140
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Why Generative AI Could Reach a Tipping Point in 2023

Adweek

After years in which artificial intelligence-generated content was known more for its comic absurdity--only occasionally drifting into disconcerting realism--2022 was the year that generative AI finally graduated into a full-fledged creative force. A host of realistic image generators led by research group OpenAI's Dall-E 2 made it easy for anyone to create lifelike visuals with.

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Will Audio Kill the Video Star?

Exchange Wire

In a tumultuous year for tech, audio has boomed across markets and demographics. The global music streaming market is predicted to rise to USD$27.24bn (~£22.6bn) before the year is out, while 34% of the world’s population listens to at least [.]. The post Will Audio Kill the Video Star? appeared first on ExchangeWire.com.

Marketing 124
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Benefits of Native Ads in Today’s Digital Marketing Mix

Martech Series

Native ads are those that you see at the bottom or those that show as part of a news page or webpage. Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. Global, national, and even local brands are discovering their power. That said, native ads are not suitable for all types of products and services.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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MarTech’s email marketing experts to follow

Martech

Email marketing isn’t easy. There are so many moving parts — personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much more. A mistake on any one of these and it doesn’t matter how good the rest are. Worse yet, today’s mistake may have been yesterday’s right thing to do. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments.

Marketing 123
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9 campaigns that boosted the mood in 2022

Marketing Dive

Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.

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More Performance, Less Transparency: Inside Meta’s Advantage+ Shopping Black Box

AdExchanger

Meta Advantage+ is not a new streaming service, despite the “plus.” And it’s not a healthcare plan, though it sounds like one. It’s Meta’s version of a first-party data-based ad. The post More Performance, Less Transparency: Inside Meta’s Advantage+ Shopping Black Box appeared first on AdExchanger.

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Verizon Adds Ogilvy to Its Creative Roster to Handle B-to-B Marketing

Adweek

Verizon is adding Ogilvy to its agency roster to handle the brand's b-to-b account, the brand confirmed to Adweek. "Ogilvy has been added to our agency roster to focus on our b-to-b business, while we continue to work with our long standing partners at McCann on Consumer and other key business priorities," a Verizon spokesperson.

Marketing 343
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Exploring Mobile App Habits: The Necessity of Being There

Digital Turbine

Recently we released our 2022 Mobile App Habit report , which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. Over the next few weeks, we’ll dig deeper into some of these habits. We’ve all gotten picky about the apps we install. With already crowded home screens, people aren’t as keen to try new apps the way they used to.

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3 Things To Help Kick off your 2023 Content Marketing Strategy

Martech Series

Digital content creation has evolved over the years, with brands now exposed to more online marketing channels and methods through which to post content. With the evolution of content marketing there has also been a significant shift in the types of content that audiences now like to consume more of or engage with. Most content marketing teams have to cater to content marketing plans that suit different channels and workflows, to address a variety of needs and buying cycles.

Marketing 123
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Interested in speaking at The MarTech Conference in March? Submit your pitch now!

Martech

The MarTech Conference returns online March 28-29, 2023. This time we’ll be focusing on the identity challenge. As the industry weans itself from cookie-tracking, other data sources are becoming more important. Especially first party data and consensually obtained customer information that can be supplemented in privacy-compliant ways. Equally important: Activating that data to create personalized engagement and construct compelling customer journeys.

MarTech 122
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The new B2B landscape: a guide to connecting with B2B buyers

Marketing Dive

Shopping habits have changed across both the B2B and B2C landscape. Learn the three key themes to drive consideration, foster engagement and deliver business results in this new shopping landscape.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Publishers Are Reexamining Their Reliance On Google After GAM Goes Dark

AdExchanger

Google Ad Manager (GAM) was out of commission for about three hours Thursday evening across web, app and video inventory. Any ad placement served through GAM, even ads monetized by. The post Publishers Are Reexamining Their Reliance On Google After GAM Goes Dark appeared first on AdExchanger.

Media 123
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LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023

Adweek

LinkedIn Marketing Solutions vice president of marketing Jim Habig and LinkedIn global vp of sales solutions Alyssa Merwin shared their takes on three trends that they believe will strongly impact business-to-business marketing in 2023. Both executives at the professional network see evolving buyer preferences causing significant disruptions to the b-to-b buying process, noting that with.

Marketing 349
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“A Switch Off of Broadcast Will and Should Happen,” says BBC’s Tim Davie

VideoWeek

Tim Davie, the director general of the BBC, said in a speech that the BBC is actively preparing for a broadcast-free era, in which content is only distributed via the internet. “A switch off of broadcast will and should happen over time, and we should be active in planning for it,” said Davie. The speech, delivered to the Royal Television Society, addressed the future of the corporation, as well as the UK’s wider media landscape.

Education 119
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What’s in store for OOH in 2023?

Exchange Wire

Digital out-of-home (DOOH) is back on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic curbed spend. So will 2023 see this upward curve continue? As part of our predictions series, we asked the [.]. The post What’s in store for OOH in 2023? appeared first on ExchangeWire.com.

Ad Tech 119
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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4 Reasons Discovery UA Can Alter the Streaming Wars for Amazon and Others

Digital Turbine

Amazon Music and Spotify run my mornings as I hustle to get ready for the day. Netflix and HBO Max run my evenings when we settle down to watch some good wholesome content about aliens and serial killers. Streaming music and video have become a natural part of everyone’s daily routine, even if everyone’s calendar looks different. The market for streaming content is massive.

Marketing 119
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Top AI and ML Trends to Keep a Tab on and Why

Martech Series

Since the pandemic, we have seen significant growth in artificial intelligence (AI) and machine learning (ML) and they will continue to stride along the path of disruption. AI and ML will be as significant as fire or electricity; in fact, maybe even more. We are already observing the potential of AI from the way it has been used to explore space, support cancer treatments, and tackle climate change.

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Disney Integrates With VideoAmp To Bolster Its Clean Room With Measurement

AdExchanger

Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency measurement through first-party audience matching. Disney has been building out its clean room for roughly a year, and just announced an integration with VideoAmp, which will bolster clean room measurement with VideoAmp’s TV viewership data.

Audience 121
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Why Apple’s Ad Is a Milestone in Disability Representation

Adweek

Though about 15% of the global population is disabled, people with disabilities remain far underrepresented in advertising. But a new ad from Apple is notable for featuring an inclusive, disabled cast demonstrating their talents. Apple's campaign, titled "The Greatest," launched this week ahead of the International Day of Persons with Disabilities (IDPD) on Dec. 3.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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The state of intent data in 2023 and beyond

Martech

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. You wholeheartedly believe it is required in every recipe, but you’re not always sure of the right amount or when to apply it. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.

Marketing 118
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Gartner: Uncertainty clouds CMO prospects for 2023

Marketing Dive

Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.

Marketing 128
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ESG: predictions for sustainability in 2023

Exchange Wire

While conversations around ESG have increased in recent months, discourse around whether ad tech truly recognises its responsibility to address its impact on the environment remains without consensus. So, what will advance the ESG cause in 2023? In our latest [.]. The post ESG: predictions for sustainability in 2023 appeared first on ExchangeWire.com.

Ad Tech 111
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The Rise of “Zoomers”: How Digital Engagement Platforms Have Changed The Business World

Martech Series

The COVID-19 pandemic turned our world on its head, changing the way that we conduct our daily lives in nearly every aspect. The business world, specifically, took a hit as the way that employees communicate, travel, and attend events has not been the same since 2020. In a time when social distancing was the newest buzz-word and masks were the newest accessory, the shift to digital engagement began.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.