Adweek
MARCH 17, 2023
Ken A. Meyer began working at Wieden+Kennedy in Portland, Ore. in 2002, two years after being diagnosed with systemic scleroderma, a life threatening autoimmune disorder that thickens and hardens the skin and internal organs. 10 years ago, he asked the agency to help him make a film about his experience and how he's found comfort.
Martech
MARCH 17, 2023
There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The issue lies in users who don’t know what the analytics data means or how it is gathered. To make matters worse, different tools measure things differently but call them by the same name. In this article, we’ll take a closer look at nuances in data measurement and how various analytics software are in action.
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Adweek
MARCH 17, 2023
For some diehard Ikea customers, a trip to the store is already considered a magical experience. But in times of economic uncertainty, the home furnishings retailer wants to drive home the point that it can also be an affordable one. Created in partnership with Ogilvy New York, Ikea U.S. launched "The Giving Bag," a 60-second.
Marketing Dive
MARCH 17, 2023
The actor pops up in viral posts, like one where a baby is smothered in peanut butter, to promote overhauled Tide Power Pods with more detergent.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 17, 2023
For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. While there haven't (yet) been any high-profile data breaches connected with clean rooms, some in the ad industry are trying to limit the likelihood that there will be, and.
Ad Tech Daily
MARCH 17, 2023
Galileo Onboards Advertisers’ First-Party Data into the Industry’s Richest and Most Privacy-Conscious Environment LOS ANGELES — Global advertising technology leader The Trade Desk today announced Galileo — a new approach for advertiser first-party data activation. Advertisers are increasingly looking to activate their valuable customer data as safely as possible to optimize media buys across all […] The post The Trade Desk Announces Galileo, a New Approach for Activating Advertiser D
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Tech Daily
MARCH 17, 2023
The acquisition expands the JW Player’s video platform capabilities to include subscription management and audience insights NEW YORK — JW Player, the leading SaaS video platform for broadcasters, publishers, and other video-driven companies, today announced it is acquiring InPlayer, a leading provider of subscription management and identity management technology.
Adweek
MARCH 17, 2023
In this episode of Everything is Better With Creators, we're joined by creator, artis and TV host, Spartakus. With an incredible origin story, starting as a young queer Black child watching Lady Gaga videos in Brazil's most diverse neighborhoods, Spartakus has become a renowned artist with works displayed at the National Gallery of Art and.
Marketing Dive
MARCH 17, 2023
The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a variety of ways.
Adweek
MARCH 17, 2023
Actor Kumail Nanjiani inserts himself into a series of moments where people are dealing with serious messes to remind them, with his signature dry wit, that they're "gonna need more Tide." The campaign for the detergent brand's new Tide Power Pods finds Nanjiani in a series of scenes where people are in the process of.
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Marketing Dive
MARCH 17, 2023
In a humorous new ad, the Irish whiskey brand urges bar goers to avoid herd mentality and ditch its competitors.
Adweek
MARCH 17, 2023
The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, according to the publisher, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the position. Cook begins the role.
Martech
MARCH 17, 2023
This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability. “Our goal is to empower organizations across the ecosystem to execute data collaboration at scale, without the need for ongoing technical resources or the need to move the data,” said Matt Kilmartin, Habu co-founder and CEO, in a company release.
Adweek
MARCH 17, 2023
So much of personal branding involves getting out of our own way. Silencing the doubting voices within us and around us so that we can forge our own path. Surrendering to the greater reality of who we are and what we're meant to do. Let's Talk About Brand Podcast: Branding Boldly With Robin Albin Transformational.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MARCH 17, 2023
In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. In this part, we look at WriteSonic and Copy.ai. 4. WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words. You can find helpful comments about it on the software review site G2. The kicker is that you can find pretty much the same reviews for each tool on the list, so let’s test WriteSonic on a real task.
Seth Godin
MARCH 17, 2023
After 25 years, I stopped using a certain credit card for business. It was easily millions of dollars worth of transactions over that period. Did anyone at the company notice? Did anyone care? I still remember losing a client in 1987. Small organizations pay attention and care very much about each and every customer. Verizon and AT&T, on the other hand, don’t even know that you and I exist.
MNTN
MARCH 17, 2023
As more consumers continue to make the switch to streaming, cable and traditional pay TV providers are experiencing an increased loss of subscribers. According to a tally by Leichtman Research Group, pay TV lost 5.8 million net video subscribers in 2022, up from a loss of 4.7 million in 2021. Comcast experienced the largest drop, losing just over two million subscribers, followed by Charter with 686,000 losses and Cox with an estimated 340,000.
Ad Monsters
MARCH 17, 2023
As consumer privacy choices cripple traditional targeting methods, the future of advertising lies in cohorts, but growing this future requires scale. The days of online behavior being viewed and tracked for targeted advertising are over as consumers exercise their privacy rights and opt out of sharing their data with third parties. Cookie-blocking browsers, regulators, and tech are giving users the tools, awareness, and choice to protect their data by opting out of data sharing, creating a hi
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Tech Daily
MARCH 17, 2023
NEW YORK — Gamut, the award-winning leader in local CTV advertising, and AI video creation platform Waymark, announced a partnership to expand next-generation local advertising services on a national scale. “We’re excited about this partnership because it opens the door for more local buyers to access the benefits of CTV advertising” Gamut offers advertisers brand-safe, direct […] The post Gamut and Waymark Partner to Bring Easy and Affordable CTV Ad Creation to Local Advertisers Thr
AdPushup
MARCH 17, 2023
We’ll explain everything from the definition of Mobile Ad Fraud to best practices for protecting your business, and we’ll even discuss future trends and offer insights on how to stay ahead of the game. Have you noticed how mobile advertising has become increasingly important as the use of mobile devices continues to grow? Well, it’s [.
VideoWeek
MARCH 17, 2023
In this week’s Week in Review: Streaming rises but ad revenues fall for RTL, Group Black makes an offer for Vice, and Azerion’s co-CEO steps down amid a shareholder investigation. Top Stories Streaming Growth Helps Cover TV Ad Downturn for RTL Group European broadcasting group RTL Group released its full year financial results this year, reporting 8.8 percent full-year growth in revenues, and 1.6 percent organic revenue growth, despite a 4.4 percent drop in TV advertising revenues.
Clearcode
MARCH 17, 2023
The global gaming market is predicted to reach US$286.8 billion annually in 2025 , growing from $197 billion USD in 2022. The number of gamers is also booming as there are approximately 3.09 billion active video game players worldwide and by 2024, the number is expected to reach 3.32 billion. Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
MARCH 17, 2023
This week: HSBC deal saves SVB’s UK operations, Meta announces new wave of job cuts… Another dramatic week in ad tech began with fallout from Silicon Valley Bank’s collapse. The US and UK governments scrambled to protect investors’ funds, with HSBC [.] The post The Stack: HSBC Rescues SVB UK in £1 Deal; Meta to Cut Workforce by 10,000 appeared first on ExchangeWire.com.
More About Advertising
MARCH 17, 2023
Not a vintage week – they’re, alas, becoming too common these days – but some interesting ads nevertheless. It takes an adam&eveDDB to craft a campaign in 15 seconds but it does so for Mars’ Temptations, positing that moggies these days are too cool for average catfood. If (some) cats are doing well some humans. The post MAA Ad of the Week: B&Q from Uncommon first appeared on More About Advertising.
Paleo AdTech
MARCH 17, 2023
Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. He worked in product management at DoubleClick, AppNexus and Nielsen – and was the CEO and co-founder of Beeswax, which was acquired by Comcast’s Freewheel division in 2020 for an undisclosed amount at a time when it had raised $28 million.
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