Adweek
MARCH 31, 2023
Skincare brand Eos has found success reaching Gen Z women with bold campaigns that break beauty marketing tropes. Now, it is looking to do the same in a new category as it branches out into men's shaving products. Eos has unveiled the "Unmanhandle Your Face" campaign, created by agency of record Mischief @ No Fixed.
AdExchanger
MARCH 31, 2023
The language of Wall Street has become the language of ad tech, an industry on the cusp of major change because of a new bill in Congress, the AMERICA Act. The post The AMERICA Act May Finally Bring Much-Needed Common Sense Rules To Digital Advertising appeared first on AdExchanger.
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Adweek
MARCH 31, 2023
For underground MCs of the past and present, innovative promotional tactics can make a huge difference in building a following. Sometimes that even means using deserted locations or mundane objects to get the music into people's hands. Budweiser drew inspiration from the underground scene's history of subversive promotional tactics by releasing a series of "playable".
AdExchanger
MARCH 31, 2023
As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business impact for improving privacy will be. But how often do The post Study: Cookies’ Low Match Rates Cost Ad Tech Millions. Moving Off Cookies May Be The Answer. appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 31, 2023
Augmented reality technology company Zero10 is working with Tommy Hilfiger to bring its AR clothing "try-on" experience to three brick-and-mortar Tommy Hilfiger stores throughout Europe. Zero10's AR Mirror technology lets shoppers virtually try on clothing in retail stores using an in-store kiosk. The technology utilizes 3D body tracking, multiclass segmentation, and cloth simulation to allow.
Martech
MARCH 31, 2023
Marketing and technology are two fields that constantly change, and the intersection of the two fields – martech – certainly reflects that. That’s why as martech professionals, we need to develop our skills and knowledge constantly. It is also necessary to build various capabilities beyond your domain expertise. Take advantage of opportunities to develop interpersonal skills.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 31, 2023
Jennifer Paaske runs customer success at Boomer Baby , an independent Medicare insurance agency. Is there also a separate marketing organization? “Honestly, my partner Christine and I wear all the hats,” said Paaske. “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” Modern marketing is a many-headed beast.
Adweek
MARCH 31, 2023
Publicis Media handled T-Mobile's large offline media account for years before the carrier merged with Sprint in 2020. The merger triggered one of the year's largest and most discussed media agency reviews, with agencies for both telecom companies competing alongside others for the $2 billion business. In the end, the carrier severed relationships with all.
Martech
MARCH 31, 2023
Jennifer Paaske runs customer success at Boomer Baby , an independent Medicare insurance agency. Is there also a separate marketing organization? “Honestly, my partner Christine and I wear all the hats,” said Paaske. “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” Modern marketing is a many-headed beast.
Adweek
MARCH 31, 2023
It sounds like a joke the world is playing on marketers: Deliver targeted, personalized experiences at scale. Sure, let's mass produce individuality. Let's build a factory that cranks out nothing but unique experiences that can't be replicated. Totally plausible, right? That's the conundrum Adweek's Europe brand editor Rebecca Stewart posed to a panel at Adweek's.
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AdExchanger
MARCH 31, 2023
In the past week or so, many Google advertiser accounts have been suspended for the first time, and erroneous suspensions and other account issues have increased at an alarming rate, The post With Dread, Advertisers Report A Wave Of Mistaken Google Account Suspensions And AI Miscues appeared first on AdExchanger.
Adweek
MARCH 31, 2023
Younger consumers crave brand authenticity, and that's often being brought to them by the creator economy. Brands are reaching out to creators to help them bridge the gap to new consumers who have grown up on social media and look past influencers to those making content. At Adweek's New Consumer virtual event, Cheryl Gresham, CMO.
Marketing Dive
MARCH 31, 2023
An AI advocacy group’s complaint arrived the same week FTC Chair Lina Khan said AI was top of mind for the agency while speaking at an antitrust summit.
Adweek
MARCH 31, 2023
As an anti-drag law goes into effect in Tennessee this weekend, plant-based brand Just Egg is partnering with a Memphis nightclub and restaurant to raise money for LGBTQ+ groups. In a media advisory from the company, Just Egg senior leadership announced its support of the Atomic Rose's popular drag brunch, with this Sunday's event featuring.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MARCH 31, 2023
ATT’s impact has been especially hard on game app developers, with the average cost per install on iOS up 88% from Q1 2021, the last quarter before the rollout of The post UA For Game Developers Is An Entirely Different Animal In The Post-ATT Era appeared first on AdExchanger.
Adweek
MARCH 31, 2023
There are three fundamental questions that every marketer should ask when crafting a campaign: Is it relevant? Is it wonderful? And is it unexpected? In this episode of Everything Is Better With Creators, Matt Kerbel, director of strategic brand planning at Turo, shares his insights on how to answer those questions and create campaigns that.
AdExchanger
MARCH 31, 2023
Now that YouTube is barreling into the CTV space, legacy programmers are putting their collective foot down about what counts as premium content. The post Will YouTube Win Its Fight For Premium Video Status? appeared first on AdExchanger.
Adweek
MARCH 31, 2023
Microsoft's Xbox gaming console has been a dominant presence in the homes of players who enjoy competitive franchises like Halo and Call of Duty. The team behind the Xbox doesn't want to just entertain, however. They also help train and educate those seeking careers in the gaming industry through developer programs. Unbothered and Thriving With.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Seth Godin
MARCH 31, 2023
There are thousands of ways to express encouragement and enthusiasm and support. Few of them require a blood oath or even much inconvenience. “I’m thrilled that you’re contributing.” “Can’t wait to see how this turns out.” “I know someone who really needs to hear about this.” “Go make a ruckus, it matters.” If we want things to get better, it helps to encourage people who are eager to make things better.
Adweek
MARCH 31, 2023
The Black media company Blavity Inc., home to seven editorial titles including Blavity and Travel Noire, unveiled new products, a pair of rebrands and a new internal structure this week as part of a broader effort to diversify its business and add more vehicles for advertising. The new structure will split Blavity Inc. into two.
MNTN
MARCH 31, 2023
According to a study by Basis Technologies , Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022. Video overall was the most popular format for digital advertising, making up a 68% share.
Adweek
MARCH 31, 2023
On this episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane is joined by Invest in Women founder Kelsey Trainor. Trainor has been busy, launching her own brand as well as serving as vice president of business and legal affairs at Gaming Society, a betting education company with an emphasis on women's sports.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
MARCH 31, 2023
S&P Global Ratings argues that a shorter buying window for ads could make media spend more of a leading indicator than laggard for the economy.
Adweek
MARCH 31, 2023
Not all ad productions are created equal when it comes to sustainability--and new data shows the massive opportunity to curb impact. AdGreen, a project of the U.K.-based trade group Advertising Association with the goal of eliminating the environmental impact of production, this week released its first annual review. The report, which analyses data from the.
Basis
MARCH 31, 2023
What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social Amy Rumpler compiles all the latest news, trends, and resources each month for easy access. If TikTok is Banned, Where Does Brand Ad Spend Go? [:01] According to eMarketer, YouTube Shorts and Retail Media are well-positioned to benefit from a TikTok ban, along with Instagram, Netflix, and BeReal (although BeReal has yet to monetize its app).
Marketing Dive
MARCH 31, 2023
The multimillion dollar partnership will yield original streaming and social media content, including a travel series that promotes unique wine pairings.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Monsters
MARCH 31, 2023
Online privacy regulations continue to evolve, and as third-party cookies depreciate, first-party data is taking over as the gold standard of consumer data. One of the biggest changes in this area is that first-party data is given freely by online users, often in exchange for some sort of direct user benefit like a better experience online. As advertisers and publishers ask more users for their information online, a crucial part of the exchange is trust; consumers want to know that the data the
Seth Godin
MARCH 31, 2023
Tom announced his retirement today, at 80 years old, after 45 years of Excellence and perhaps 10,000,000 miles flown. I remember a photo of him sleeping on a bench in an airport in Siberia. I remember him holding my young son just before we went on stage in Florida together twenty-four years ago. I remember being at a small gathering he had in Vermont, where we argued about how many words go on a slide.
Basis
MARCH 31, 2023
What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social Amy Rumpler compiles all the latest news, trends, and resources each month for easy access. If TikTok is Banned, Where Does Brand Ad Spend Go? [:01] According to eMarketer, YouTube Shorts and Retail Media are well-positioned to benefit from a TikTok ban, along with Instagram, Netflix, and BeReal (although BeReal has yet to monetize its app).
Marketing Dive
MARCH 31, 2023
The "Metalmorphosis" campaign uses vehicle-mounted cameras to show off the performance of a car that "isn't your grandma's Corolla.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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