Adweek
MARCH 11, 2024
As the breathless excitement around how brands can theoretically use generative AI morphs into marketers finding actual use cases for the technology, like elevating consumer experience through chatbots, some brands, in addition to making C-suite investments in AI titles, have begun adding more effective roles at the vp and director level, while bolstering their teams.
The Ad Tech Blog
MARCH 11, 2024
The Health Insurance Portability and Accountability Act (HIPAA) sets the standard for protecting sensitive patient data for entities dealing with health information. Digital health technologies must comply with HIPAA’s Privacy Rule, which requires the safeguarding of Protected Health Information (PHI) , and the Security Rule , which sets standards for the secure electronic transmission of PHI.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
MARCH 11, 2024
Every marketer dreads bad reviews of their brand. Now with the rise of AI-powered chat programs like ChatGPT, Meta's Llama 2 and Microsoft's Copilot, marketers must prepare for the worst words about their brand to be repeated as answers to search queries. Since large language models (LLMs) will soon answer billions of search queries each.
Martech
MARCH 11, 2024
Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 11, 2024
Like many actors, Jon Hamm goes to great lengths to prepare for a role. In a new video, he's seen sitting in front of a mirror, practicing his lines and hyping himself up to embody his next character. But when he walks on set, the room is empty and dark. The realization slowly sinks in.
AdExchanger
MARCH 11, 2024
“We’re not exposed to MFA.” “All our vendors block it and we mostly buy through private marketplaces.” “Our verification service filters out 99.9% of it.” Whatever gets you through the night. Practically every ad tech vendor has put out a press release in recent months full of bluster about cutting out made for advertising sites […] The post Adalytics Report Torches Ad Tech For Touting MFA Prevention, While Scarfing MFA Supply appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
MARCH 11, 2024
The most effective persuasion happens when we persuade ourselves. The purpose of the memo or the table or the graph or the presentation is to create the conditions for someone to make up their own minds. Because it’s almost impossible to make up their mind for them. The aha is actually a chemical reaction, a rewiring of our brain, the moment when we see what we hadn’t seen before and make a new decision based on what we believe to be new information.
Adweek
MARCH 11, 2024
Last year ended on a bad note for chief marketing officers. Anheuser-Busch InBev announced its U.S. CMO, Benoit Garbe, was stepping down. UPS cut ties with its chief marketing and customer experience officer, Kevin Warren. Walgreens parted ways with its CMO, Linh Peters, after hiring her the year prior. Etsy did the same with its.
More About Advertising
MARCH 11, 2024
A new campaign aimed at driving investment in tech company scale-ups has been launched, with podcast ads, billboards and more showing off science and technology companies to British investment hubs. The ‘Science and Tech is our Superpower’ campaign aims to help science and technology firms in the UK that are ready for growth to access … The post UK government launches ad plea to tech investors first appeared on More About Advertising.
Adweek
MARCH 11, 2024
Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being served on spammy websites, new research from Adalytics has found. Adalytics found examples of hundreds of large brands advertising on made-for-advertising websites, facilitated by most.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
MARCH 11, 2024
Forget what you know about “made for advertising.” There’s a push now to redefine MFA as “made for arbitrage.” Despite the backlash against MFA websites, there is still no industry standard to define MFA, which is causing problems for some publishers that feel unfairly lumped into the made for advertising category. AdExchanger has learned that […] The post Inside The Secret Meetings To Define MFA appeared first on AdExchanger.
Adweek
MARCH 11, 2024
Havas Group is on the brink of potential change as its parent company, Vivendi, contemplates spinning off the growing advertising network as its own public entity. If the project were to go through--and it's not confirmed yet--Havas would be listed as a public company in its own right, a move Havas' chairman and CEO, Yannick.
Martech
MARCH 11, 2024
Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Why we care. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization.
Adweek
MARCH 11, 2024
Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city. In its 37th year, the event is known for major tech launches, movie and documentary premieres, a first look at up-and-coming musicians and a plethora of knowledge on its.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Tech News
MARCH 11, 2024
Pepsi MAX has unleashed its first major redesign in fourteen years by dropping a striking piece of CGI footage with a jaw-dropping scene in North Greenwich, London. The striking video was released to celebrate the cola brand’s evolution into its dynamic new era, featuring a re-designed and refreshed electric blue and black logo. The video. Read more » The post Pepsi MAX unveils giant CGI can on the Thames to celebrate new visual identity appeared first on Marketing Tech News.
Adweek
MARCH 11, 2024
G/O Media has sold its sports website Deadspin to Lineup Publishing, an advertising firm that operates monetization software for media outlets. The financial terms of the sale were not disclosed. The existing Deadspin staff--around 11 employees--will be laid off as part of the deal, according to an internal memo sent by chief executive Jim Spanfeller.
Martech
MARCH 11, 2024
Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy.
Adweek
MARCH 11, 2024
Sunday's Oscars were more than Ken-ough for ABC. On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings for the 96th Oscars on ABC drew an average audience of 19.5 million total viewers and a 3.81 rating in the Adults 18-49 demo. With the numbers, the Oscars grew for the third straight.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
MARCH 11, 2024
An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple calls for TikTok to be banned in the U.S. and there’s now a renewed call for a ban. While marketers and agency executives expect this will blow over as it has in the past, there are still ripple effects for creators in the interim , especially should a ban pass.
Adweek
MARCH 11, 2024
As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But what if your feed is not like the others? In the latest research study from iHeartMedia and Morning Consult, "The New American Consumer and the Marketing Divide," the audio company took a closer look at.
Digiday
MARCH 11, 2024
Made-for-advertising sites are like rabbit holes: The deeper ad executives delve, the more convoluted and widespread they appear to be. Adalytics is the latest outfit to discover this, following in the footsteps of the likes of Ebiquity , Jounce Media and the Association of National Advertisers. In recent months, Adalytics has uncovered that hundreds of major advertisers, many affiliated with the ANA trade body, have unknowingly placed ads on these so-called MFAs — whose definition remains conte
AdExchanger
MARCH 11, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Performance Power Play Apple is following the owned-and-operated advertising playbook written by Google and adopted by Meta, not to mention Amazon and Microsoft. For now, the resemblance comes down to how advertisers set campaigns and receive campaign reports. Rather than receiving hands-on […] The post Apple Tries The PMax Business; The Click Farm Problem Isn’t Getting Better appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
MARCH 11, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify For the last few months, marketers and advertisers have finally had to reckon with the fallout of Google’s crumbling third-party cookie amid an increasingly fragmented media landscape. Meaning, targeting and measurement are getting harder to do. However, it’s something Liz Mella, director of marketing for Farmer’s Fridge, has been tasked with working through as the food vending company is without an e-commerce point of sale.
Martech
MARCH 11, 2024
Reddit is piloting a free suite of tools to help businesses improve engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. New tools and insights. Reddit Pro is a user-friendly interface that houses a range of tools for boosting engagement, such as: AI-powered insights : Businesses can leverage these ins
Digiday
MARCH 11, 2024
To all the befuddled ad tech vendors scratching their heads over the hefty tech and financial requirements for Google’s dicey cookie alternatives — fret not. Criteo’s got you. While nothing’s set in stone, it seems more like a matter of when, not if, these companies will be able to tap into Criteo’s tech, sparing them the headache of building and financing their own solutions.
Ad Monsters
MARCH 11, 2024
The digital advertising landscape is undergoing a monumental shift towards privacy-first practices, underscored by the Privacy Sandbox initiative and the critical findings from the “ IAB Tech Lab’s Privacy Sandbox: Fit Gap Analysis for Digital Advertising.” Conducted by the IAB Tech Lab’s Privacy Sandbox Task Force — composed of senior ad tech leaderships across 65 companies — the Fit Gap Analysis analyzes the APIs of Privacy Sandbox and its impact on essential digital advertis
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
VideoWeek
MARCH 11, 2024
X could launch a CTV app as early as this week, according to reports confirmed by Elon Musk, as the company formerly known as Twitter seeks to compete with YouTube. The news was first revealed by inside sources, before Musk posted on X that the app was “coming soon” The owner has been vocal in his ambitions to turn the social media company into a “video-first platform”, seeking to compete with YouTube and TikTok.
Rob Campbell
MARCH 11, 2024
I have a long history of buying s**t. For example … Cups. Badges. Pencils. Stickers. Packing tape. You name it, I’ve likely ordered it. I don’t do it intentionally … but it just ends up that way. Or should I say other people tell me it’s s**t. The bastards. Which is my way of revealing the latest purchase. More badges. Specifically these … Personally, I don’t think they’re a waste of money, I think they’re literally a badge of honour and hope
Digiday
MARCH 11, 2024
The fourth quarter of 2023 wasn’t so bad for all publishers. In fact, overall the final three months of the year ended up being a period of “stabilized growth” for digital publishers’ advertising businesses, according to Boostr’s Q4 2023 Media Ad Sales Trend Report , which covered more than 100 U.S.-based digital media companies. Patrick O’Leary, CEO and founder of Boostr, told Digiday that publishers are seeing a return to stability with ad revenue having an average growth rate of 4% in Q4.
Exchange Wire
MARCH 11, 2024
Today, (March 11th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has placed second in the Martech 50 ranking for 2024, a leap of 12 places since 2023 when it ranked fourteenth. BusinessCloud’s Martech 50 is [.] The post VIOOH Ranks #2 in MarTech 50 2024 appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
299 
Let's personalize your content