Adweek
JUNE 26, 2023
DTC luggage brand Away has joined the growing list of companies integrating AI in their marketing, but the goal of its new campaign is to point out the limitations of the technology. Created by AI artist Ulises and experiential agency Superfly, the "Extraordinary Is Out There" campaign demonstrates that no matter how wild an AI.
Marketing Dive
JUNE 26, 2023
In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.
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Adweek
JUNE 26, 2023
"WPP is going to unquestionably become an AI company," said Jensen Huang, co-founder, president and CEO of tech company Nvidia. Mark Read, who heads up WPP, the world's largest marketing services company, agreed wholeheartedly. "I couldn't have said it better myself," Read told Adweek after the pair took the stage at Cannes Lions last week.
Seth Godin
JUNE 26, 2023
Crisp faces many opponents: entropy, laziness, time, compromise and false shortcuts. And fear. Most of all, fear. Things rarely become crispy on their own. Instead, it requires care and effort. An ume shiso hand roll begins with a crisp piece of nori, but within a minute or two, though the ingredients are the same, it becomes soggy instead of tasty.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 26, 2023
As far as big-brand Pride campaigns go, The North Face's latest was fairly innocuous: drag queen Pattie Gonia inviting viewers to "come out" into the wilderness as part of its Summer of Pride campaign. "Nature lets you be who you are," The North Face cheerfully posted on Instagram. What followed was a chorus of stories.
Martech
JUNE 26, 2023
As a marketer, you can get your customers to click on a button, pick up the phone or make a purchase. And it doesn’t stop there. You can trigger emotions, feelings and thoughts. You can influence a series of complex behaviors that support your brand over a long period. How do you craft a strategy that drives customer behavior throughout a campaign — and beyond?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 26, 2023
We live in a digital marketing world. The average US citizen spends almost seven hours a day looking at a screen, so their chances of seeing your brand’s digital ads are very high. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media.
Adweek
JUNE 26, 2023
When actor, entrepreneur and venture partner, Kylo Freeman, founded For Them, their mission was simply to solve a common and life-saving challenge for the Trans community, of which they are a member. "This company was born out of a frustration of mine of just not having the products and services that I needed as a.
Marketing Dive
JUNE 26, 2023
The chain will promote the spicy menu with a pre-recorded advice “Hot Line” featuring a celeb who made “that's hot” her catchphrase in the 2000s.
Adweek
JUNE 26, 2023
Giving brands a new way to interact with consumers, mobile developer Niantic launched its Rewarded AR ad format, which will allow mobile users to earn in-application rewards by interacting with advertisements in augmented reality. Powered by Niantic's 8th Wall development platform, these Rewarded AR ads are now available in Niantic's real-world games, including Pokemon Go.
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Marketing Dive
JUNE 26, 2023
The agency, which is also Minneapolis-based, has previously worked with several General Mills brands and boasts an in-house production studio.
Adweek
JUNE 26, 2023
To promote its Galaxy Z Flip4 smartphone, Samsung partnered with family experience company Camp to launch an augmented reality game at the Samsung Experience Store at CF Toronto Eaton Centre. Can You Beat the Box will see participants put on a protective suit, goggles and a white T-shirt before stepping into the gameplay area, called.
Martech
JUNE 26, 2023
Improving your brand’s digital experience can be a significant driver in adding and retaining customers and increasing revenue. To do that, it’s important to evaluate how customers interact with your brand and where digital channels fit in the buying cycle. That will let you find the gaps in experience and determine the best martech tools and internal architecture to deal with them.
Adweek
JUNE 26, 2023
This year, Cannes was dominated by discussions about AI, inclusion, sustainability and making the business case for creativity in a recession. But how can marketers make sure these conversations have life beyond Croisette and make a real-world impact in their organizations? For a special episode reflecting on the week, the trending topics, and the winning.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JUNE 26, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Skipping The Basics Canada is Netflix’s testing ground for tinkering. Netflix has not only been diligent about cracking The post Netflix Is Here To Make A Loonie, Eh?; On The Hypocrisy Of Modern Marketers appeared first on AdExchanger.
Adweek
JUNE 26, 2023
First-time partners X Games and Amtrak are launching a sustainably-minded collaboration that aims to take cars off the traffic-choked roads of Southern California and deliver fans by rail to the upcoming three-day sports event. As part of the deal, Amtrak's Pacific Surfliner trains that run between the Central Coast and San Diego will be wrapped.
Marketing Dive
JUNE 26, 2023
The partnership will wed the ride-hailing company’s mobility and retail media inventory with the holding company’s audience insights.
Adweek
JUNE 26, 2023
When Procter & Gamble approached Hannah Fishman's agency to put together a Pride campaign, she was not interested in tying self-disclosure to a timeline. Directing a room full of senior Grey Group executives away from safely spotlighting another linear coming out story, the ECD pointed to a universal experience across the LGBTQ+ community that had.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digital Turbine
JUNE 26, 2023
What’s the buzz in mobile this week? Jumpstart your week here: The school year may have just come to an end, but advertisers are already gearing up for the highly anticipated back-to-school season. Before parents and students head to stores for school supplies and new outfits, brands can still fine-tune their mobile campaigns. Here are key tips and insights to guide your back-to-school campaign planning.
Adweek
JUNE 26, 2023
In an exclusive interview, Ann Hand, CEO of esports community and content platform Super League Gaming, shares her insights on the gaming revolution and the exciting possibilities it holds for bridging the gap between the digital and physical realms. With a focus on creating immersive experiences, Hand unveils the strategies and innovations driving the transformation.
Smart Insights
JUNE 26, 2023
Maximizing the potential of AI in email marketing with our human expertise Picking a path through the ever-growing AI maze in email marketing is a challenge for today's digital marketers. While AI tools offer efficiency and support, relying solely on … The post Using AI for Email with a human touch: How marketers can leverage AI without sacrificing quality appeared first on Smart Insights.
VideoWeek
JUNE 26, 2023
RTÉ director general Dee Forbes resigned this morning, following a week of scandal around undisclosed payments to TV presenter Ryan Tubridy. Between 2017 and 2022, RTÉ paid Tubridy €345,000 more than the Irish public service broadcaster (PSB) published in its earnings reports. Forbes was suspended last week and has now tendered her resignation, arguing that “the Board has not treated me with anything approaching the levels of fairness, equity and respect that anyone should expect as an emp
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JUNE 26, 2023
Mattress Firm is betting on its original content strategy to not only boost brand awareness but drive sales. The 37-year-old chain is in the midst of the second season of its podcast, “Chasing Sleep,” in partnership with iHeartMedia , which has surpassed more than 100,000 downloads, according to Sam Bennett, Mattress Firm’s svp of marketing.
AdExchanger
JUNE 26, 2023
Donatos Pizza's loyalty program has yielded growth for the company and allowed it to tap into data to identify patterns and trends, segment audiences and personalize its messages. The post Donatos Pizza Grabs A Slice Of Loyalty Pie appeared first on AdExchanger.
Digiday
JUNE 26, 2023
While European publishers are flat out rejecting any third-party cookie alternatives that are operated outside of their control — including universal identifiers like UID 2.0, RampID and ID5 — most U.S. publishers seem to be stomaching them when they need to at the request of advertisers. Granted, the ideal situation is to get those alt ID-oriented advertisers weaned onto the publishers’ own first-party data offerings as much as possible.
Exchange Wire
JUNE 26, 2023
In today's ExchangeWire news digest: Criteo is issued a revised fine in France for GDPR violations; YouTube internally tests a new gaming feature; and Amazon ups its investment in India to USD$26bn (~£20bn). Criteo fined €40m over user targeting Tech giant Criteo [.] The post Criteo Fined €40m for GDPR Violations; YouTube Ventures into Online Games appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JUNE 26, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify As the CRO of Salon.com, Justin Wohl is a self-proclaimed programmatic purist, meaning that when it comes to ad sales, the news publisher is almost entirely monetized through the open programmatic marketplace. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
MNTN
JUNE 26, 2023
When people imagine traditional television advertising, they might think of ads during a super popular sporting event or prime spots during their favorite cable shows. While these may indeed still be forms of TV advertising in 2023, they don’t tell the whole story anymore. Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads.
Digiday
JUNE 26, 2023
Beverage brand Sprite is diversifying its media mix to appeal to Gen Z and millennials while marking the 50th anniversary of hip-hop music. Sprite has a 30-second ad spot that debuted earlier this month, featuring Nas, Rakim, Latto and GloRilla on connected and linear TV. It’s also advertising a 15-second version across Instagram, Twitter and TikTok.
Single Grain
JUNE 26, 2023
With SEO, the goal posts are always changing. That’s why staying ahead of the game and proactively executing effective SEO tactics is crucial. While trends may come and go, there are certain strategies that stand the test of time. In this post, we’ll discuss five evergreen SEO tactics that continue to yield impressive results and are worth weaving into your digital strategy.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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