Adweek
OCTOBER 11, 2023
The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. By 2025, the Latinx community will account for 12% of all U.S. buying power. They are also digitally connected. A Nielsen study found that 60%.
Ad Rants
OCTOBER 11, 2023
Not leveraging Google My Business marketing for your business can be one of the biggest mistakes you may make as a business owner. This platform is one of the best and most effective mediums for generating awareness about your business. Moreover, using the right type of images and videos in your GMB profile can be extremely transformative. It can unlock a huge opportunity to engage, entice, and convert your audience into a customer.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
OCTOBER 11, 2023
When Gaby Maestre (they/them) decided to leave the TV industry, their colleagues weren't thrilled. "The feedback was not encouraging, I'll be honest," said Maestre, now the vice president of global creative solutions at ad-tech firm Nexxen. Earlier in Maestre's career, at Viacom and Turner, they worked on household brands including Nickelodeon and Cartoon Network.
AdExchanger
OCTOBER 11, 2023
Most performance marketers’ experience with connected TV starts with sticker shock and ends with broken promises. It wasn’t supposed to be this way. When CTV burst onto the scene as the holy grail of reach and targeting, eyes popped at the rates quoted by the big CTV players. Marketers held out hope that the promise […] The post Here’s Why CTV Isn’t Working For Performance Marketers appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 11, 2023
Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. In a conversation with Adweek's Brittaney Kiefer during Social Media Week Europe, Natalie Wills vp, brand, Booking.com, emphasized the brand's deliberate year-round commitment to investing in the LGBTQ+ community.
Martech
OCTOBER 11, 2023
With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. People are increasingly getting their questions answered directly in the chat or through supplemental results on the search results page. This shift means potential customers have less incentive to click through to your website.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 11, 2023
Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries.
Adweek
OCTOBER 11, 2023
For better or worse, just about everything Prince Harry does these days is sure to make the news. So it was no surprise that the blogs and gossip pages began buzzing in March of last year when the Duke of Sussex turned up at the Stockyards Championship Rodeo in Texas. It wasn't just that he.
Martech
OCTOBER 11, 2023
In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful. Why we care. Customers using a retailer’s app or participating in a retailer’s loyalty program have a robust, measurable digital trail.
Adweek
OCTOBER 11, 2023
The National Football League is dividing sponsorships into narrower categories and bringing more brands to the game, but Toyota wants automotive all to itself. The automaker just announced a multiyear sponsorship agreement with the NFL that gives it broad access to the league's branding and symbols--as well as its roughly 205 million fans. The league.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
illumin
OCTOBER 11, 2023
Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. Retail marketing strategies These are some of the most important marketing trends in retail right now: Unique and relatable creatives While mass produced, AI driven content is tempting as a means of saving time, it risks lacking the creative input that leads to high qualit
Adweek
OCTOBER 11, 2023
They say if you do something you love, you'll never work a day in your life. Argelia Martinez has managed that twice over--forging a career she is passionate about while turning her hobby into a successful side hustle. By day, Martinez is the managing director of marketing communications firm HausCo, providing senior-level counsel and overseeing.
IAB Tech Lab
OCTOBER 11, 2023
SDA SHOWED A SOLUTION PATH First released over a year ago, seller-defined audiences created a mechanism for sellers to provide standardized information about their audience to ad buyers.
Adweek
OCTOBER 11, 2023
In the first episode of TechMagic, tech futurist Cathy Hackl and technology lead Lee Kebler, share their insights on the latest stories in gaming, generative AI and fashion tech. Their discussion guides businesses and brands on how to discern which are fads and what is the future. Hackl and Kebler discuss the retirement of game.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
OCTOBER 11, 2023
Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Learn how every click, keyword and channel alignment is a step closer to conquering your customers’ loyalty.
Adweek
OCTOBER 11, 2023
Social publisher LadBible has seen revenue growth through its investment in short-form video across its vast portfolio of social platforms, three of its executives told Adweek on stage during Social Media Week Europe. Its scale offers it the opportunity to drive meaningful revenue from short-form, where other publishers would struggle due to the comparatively lower.
AdExchanger
OCTOBER 11, 2023
Digital media and marketing M&A is suffering from a prolonged case of anemia. The cause? Uncertainty in the market. It’s unclear whether inflation will return, interest rates will continue rising or if there may yet be a recession on the horizon. (The answer to that last one depends on who you ask.) As a result, […] The post Ad Tech M&A Is Still In The Doldrums, But There Are A Few Bright Spots appeared first on AdExchanger.
Martech
OCTOBER 11, 2023
Google AdMob is updating its ads that offer reward policies to include indirect monetary items. From 31 October 2023, the Policies for Ads that Offer Rewards will become the Policies for Ad Units that Offer Rewards, and will include any reward with monetary value that doesn’t have a direct mode of payment in the real world, such as: Discounts Loyalty rewards or points Free shipping Free trials for products and services An extra life for a game character A new game character’s skin Why we care.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
OCTOBER 11, 2023
Stress is natural but it can also be lethal. Thus, we need to develop skills to properly manage our daily stresses. In other words, we need to learn to “let it go.” Learning to let go is a critical survival skill. It is also the new call to action from Colombian juice brand, Soka. While […] The post Learn To Let It Go With Soka appeared first on Adpulp.
Seth Godin
OCTOBER 11, 2023
We can give instructions to a fellow human by: Talking to them Handwriting a note Typing a text Waving a flag Triggering a traffic device Sounding a siren Sending a memo Choosing from a list of choices on a menu Making a facial expression and perhaps a dozen or more other methods… Most people develop voiceboxes and limbs and facial expressions that make any of these usable.
Ad Badger
OCTOBER 11, 2023
SUBSCRIBE Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of. Read More How To Use Psychology To Master Amazon PPC [The PPC Den Podcast] The post How To Use Psychology To Master Amazon PPC [The PPC Den Podcast] appeared first on Ad Badger.
Exchange Wire
OCTOBER 11, 2023
Let’s face it, industry-wide transformation is no novel feat for a sector known to constantly reinvent itself in the face of technological innovation. The ad tech industry, and those that lead it, are continually looking at how to better run, [.] The post Tech Trends Shaping the Future of Advertising appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Seth Godin
OCTOBER 11, 2023
I spent time this week with two authors who are showing up to share their lives, their insights, and their generosity in the form of books. A good book will change the reader, but it makes an even bigger impact on the author. Here’s a classic episode of Akimbo. Book publishing has changed more in the last ten years than in the previous 500, and we’re living in a moment where the benefits of writing a book are huge and the costs are surprisingly low.
Martech
OCTOBER 11, 2023
Master data management (MDM) is a journey into the heart of an organization’s data-driven success. It helps everyone across the business, especially sales and marketing teams, shape decisions, enhance efficiency and open untapped potential within every byte of information. Sponsored by: In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Gurpinder Dhillon, Dun & Bradstreet’s vice president – master data business, and Kim Davis, editorial
Digiday
OCTOBER 11, 2023
To boost viewership around NFL games, events, and content, the league is expanding its formal program to recruit college players to be their marketers. The program — dubbed its collegiate marketing program — aims to create a relationship between the college players and the NFL. The NFL’s collegiate program’s expansion follows the NCAA’s adoption of a policy back in 2021 that allowed college students to be paid for the use of their name, image and likeness (NIL).
Exchange Wire
OCTOBER 11, 2023
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (October 11th, 2023) unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have [.] The post InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity-Loss Challenges appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
OCTOBER 11, 2023
A year after its acquisition of data platform Maru , Stagwell Marketing Cloud’s The Harris Poll unit is putting the tech expertise of Maru to good use by rolling out a suite of AI-based research products, dubbed Harris Quest. It’s largely a reflection of Stagwell Marketing Cloud’s philosophy of providing “research-as-a-service” via a quiver of AI-backed marketing tech products for brands that includes self-service surveys, real-time brand tracking and customer experience management solutions.
VideoWeek
OCTOBER 11, 2023
UK broadcaster ITV this morning announced it is rolling out addressable ads on a number of its linear channels: ITV2, ITV3, ITV4, and ITVBe. Addressable ads will be available in households with YouView-powered set-top boxes, providing a reach of 1.3 million UK homes according to ITV. The new offering will enable full ad replacement within ad breaks on these channels, targeted using data from ITV’s registered user database.
Digiday
OCTOBER 11, 2023
Since the Google antitrust trial began Sept. 12 — exactly a month ago today — a range of testimonies have painted a picture of the search giant’s dealings with advertisers and various other tech giants. And while the case is far from over, what if Judge Amit P. Mehta rules in favor of the U.S. Dept. of Justice? Related Insights Marketing on Platforms An advertiser’s guide to the Justice Department’s case against Google’s search empire The who, what, where, why and when of the case ag
AdExchanger
OCTOBER 11, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demand More Google has started its global rollout of Demand Gen, a machine-learning ad product launched in beta over the summer. Demand Gen is akin to Performance Max, Google’s most prominent machine learning-based ad product … which is a euphemistic way to say […] The post A List Of … Demand Gens; Fake News Or Breaking News?
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
323 
Let's personalize your content