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Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. That’s down from 42% last year and 58% in 2020. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 billion in 2020 to $23.6 billion in 2023, per Statista. Organizations are spending 25.4% of their marketing budget on technology, says Gartner.
This social media marketing tool will revolutionize your content game. We don’t make a habit of posting articles centered around one single tool, but today’s entry was so impressive that we couldn’t help but highlight it. So what is it? It’s called Castmagic , and it’s a social media tool poised to disrupt the industry in more ways than one.
Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. This may result from differing priorities, the desire to move fast or other excuses. Unfortunately, it’s a recipe for bifurcated data and reporting, duplication of effort and — dare I say — an ineffective solution.
In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle trad
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Artificial Intelligence is a wondrous thing. While it’s been around for a long while, it recently has really started to enter our lives in obvious ways. For instance, martech platforms are rolling out tools that allow users to generate campaign ideas. However, this leads to an interesting question: Just because an AI tool can write creative copy, should it always do so?
Sometimes it’s obvious, like the $1 that you get charged for using an ATM or a credit card, and it’s simply not worth the hassle to walk a few blocks. And sometimes it’s not, like the cost we all pay for the conveniently wrapped fruits or vegetables at the market–wrapped in plastic that will not degrade in our lifetimes. The convenience fee might be the time you spend at the drive-through at Starbucks, instead of walking inside, or, heaven forbid, brewing your own coffee
Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency.
Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency.
Martech utilization sucks. At least that’s the conclusion one draws from Gartner’s latest 2023 Marketing Technology Survey , which includes the above chart. “Thinking about the totality of the capabilities made available by marketing technology, what percentage of those capabilities are being utilized by your company today?” The average response to that question has dropped steadily for the past four years, from 58% in 2020, to 42% in 2022, to a dismal 33% here in 2023.
For Cynthia Tully, it is the culture of freedom, autonomy, and ownership within her team that keeps her inspired and motivated to do her best at InMobi. Here is what she has to share about leadership, teams, and her #LifeAtInMobi. Tell us about your role at InMobi In my current role as the Vice President of Sales and Brand Partnerships at InMobi, I head our sales teams for the east and mid-west regions of North America.
In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle trad
It’s time to start thinking outside the galaxy box. As more and more marketing teams search for the most effective ways to drive demand generation for their B2B brands, advertisers are going to have to get more creative with their strategies and video content. One way to get ahead of the competition is to explore strange new worlds underutilized formats, including Connected TV (CTV).
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Are you thinking of entering the world of NFTs, hoping to make some sales and possibly generate a good profit off of it all? Well, quite a good plan. As assets that have been tokenized through a blockchain, NFTs can be traded and exchanged for crypto, for money, as well as for other NFTs. It all, naturally, depends on the value that has been placed on them by the market and by the people.
We’re glad you made it to this page! It tells us that you clicked your way here from whatever source you came from. Why does that matter? Because that’s the whole point of this post – zero click searches and their effect on modern marketing strategies. Sites like Google are clawing tooth and nail to keep users on their results pages, creating less and less need to navigate to websites directly.
The path to business growth is often riddled with decisions that can make or break your venture. One of the most crucial decisions revolves around the age-old debate of focus vs experimentation. Let’s dive into this topic and explore how you can effectively grow your business by striking the right balance between the two. Work With Us Focus vs Experimentation in Business When it comes to growing a business, understanding the distinction between focus and experimentation is paramount.
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