Adweek

MAY 1, 2025

Retailers and brands that work together to establish fair media investments and shopper-focused strategies will be best positioned for long-term success.

Retail 255

Retail Media 255

Martech

MAY 1, 2025

Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes their product matter. Or communicate it in a way that gets ignored. A value proposition isn’t a tagline or a headline. It’s a powerful reason. It’s your company’s case for why someone should become a customer, and it needs to stand up under pressure.

A/B Testing 115

A/B Testing Marketing ROI Audience 115

Adweek

MAY 1, 2025

Nielsen report will provide a more comprehensive look at how TV delivers advertising across broadcast, cable, and streaming.

Advertising 314

Advertising 314

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” or “What’s the best way to approach video advertising for a B2B audience?” YouTube can feel like unfamiliar territory if you’re only used to advertising on Google or social platforms.

Education 115

Education Video Ads Audience Conversion 115

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 1, 2025

The Intuit-owned tax service joins a growing list of advertisers testing the AI search engine as it ramps up monetization.

Advertising 288

Advertising 288

Martech

MAY 1, 2025

Relax, humanity, there’s at least one thing you still do better than AI and that’s sucking up to the boss. Last week, OpenAI rolled out some updates for GPT-4.o and users were not pleased. “It’s been feeling very yes-man like lately…” “Undo it please. The weird follow-up questions, the cringey attempt at being relatable, the sycophancy dialed up to 11 and the god damn emoji are all unbearable.” The updates were unrolled quickly, with OpenAI CEO Sam

MarTech 78

MarTech A/B Testing SEO Conversion 78

Single Grain

MAY 1, 2025

Google’s AI Overviews now represent one of the most significant shifts in how search results are presented to users. As these AI-generated summaries become increasingly prevalent across various industries, marketers must adapt their strategies to maintain visibility and drive traffic in this new search paradigm. This comprehensive guide explores what Google AI Overviews are, how they’re reshaping search, and the specific tactics marketers can implement to optimize for this new featur

SEO 52

SEO Marketing Entertainment Conversion 52

Adweek

MAY 1, 2025

Nielsen, Tubi, Samsung Ads, and New York Times Advertising talk the future of TV at IAB and ADWEEK's NewFronts roundtable.

Advertising 274

Advertising 274

Playwire

MAY 1, 2025

Key Points Revenue per Engaged Minute (RPEM) measures actual revenue generated during periods of genuine user interaction, providing a more accurate picture of content value than basic time metrics RPEM varies significantly by vertical, with business and technology content typically commanding higher rates than entertainment Email subscribers often generate higher RPEM than social media visitors, justifying greater investment in developing these audience relationships Interactive content formats

Entertainment 52

Entertainment Audience Media Ad Tech 52

Adweek

MAY 1, 2025

Doocy has been with Fox & Friends since 1998.

272

272

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Single Grain

MAY 1, 2025

Building a loyal customer base in todays hyper-competitive market requires more than traditional marketing strategies. Forward-thinking brands are discovering that cultivating vibrant communities around their products and services not only fosters deeper customer relationships but also significantly impacts their bottom line. This article explores five proven brand community tactics that generated over $2 million in revenue for innovative companies, providing actionable insights you can implemen

Conversion Rate 52

Conversion Rate Non-Profit Conversion ROI 52

Adweek

MAY 1, 2025

Revenue grew 18% year-over-year.

Advertising 271

Advertising Retail Media 271

Single Grain

MAY 1, 2025

Have you ever created what you thought was a brilliant piece of content only to watch it languish on page five of Google? The culprit is often not your writing quality or keyword strategyit’s a misalignment with search intent. Understanding and matching content with search intent isn’t just another SEO checkbox. According to Backlinko , a staggering 92% of SEO professionals consider aligning content with search intent critical for ranking success.

SEO 52

SEO Conversion Rate Conversion Audience 52

Adweek

MAY 1, 2025

Spectrum Noticias weekday lineup begins with anchorPatsi Ariaseach morning, followed by afternoon news anchored byPhilip Klint.

264

264

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Playwire

MAY 1, 2025

Key Points Ad blocking rates vary significantly by vertical (15-45%) with technology and gaming sites experiencing the highest rates Ad blocker users typically represent more technically savvy and valuable audience segments worth recovering Direct revenue loss is just the beginningan ad blocker also skew analytics, distort testing results, and limit audience insights Recovery strategies like respectful messaging, ad-light experiences, and alternative monetization can recapture 30-60% of blocked

Audience 52

Audience Ad Tech Advertising 52

Adweek

MAY 1, 2025

The national campaign is built on true stories from Rivian owners.

Advertising 260

Advertising 260

Rob Campbell

MAY 1, 2025

Gluttons For Punishment. Back in 2019, Martin Weigel and I were invited by WARC to do our talk, The Case For Chaos at Cannes. While it seemed to go down pretty well despite me wearing a Louis Theroux t-shirt – we thought that was the last time it would ever happen and not just because COVID was to happen the following year. However in 2023, WARC invited us to do it again, which in my mind was proof long COVID was most definitely a real issue.

Marketing 52

Marketing Advertising 52

Adweek

MAY 1, 2025

Kentucky Derby partners make Louisville a winning brand as Ford, Brown-Forman, and The Great Gatsby link horse racing's premier event and its host city to a world that treats them like Coachella.

Marketing 259

Marketing 259

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

VideoWeek

MAY 1, 2025

French broadcaster TF1 has released its Q1 2025 earnings, marking the first full year of operation for its TF1+ streaming service. The company posted growth in viewers and revenues for the revamped BVOD service, which was launched in January 2024. While the commercial broadcaster’s total ad revenues were flat compared with the same quarter in 2024, TF1+ revenues climbed 37 percent YoY, meaning digital sales made up more than 10 percent of total ad revenues for the first time.

Entertainment 52

Entertainment Retail Advertising Media 52

Adweek

MAY 1, 2025

As creators and artists increasingly drive consumer trends, brands must look to them to set the tone for whats cool and relevant.

Banner 255

Banner 255

Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. The latest CMO Survey, drawing insights from over 11,000 marketing executives, reveals critical trends shaping marketing budget decisions this year. This comprehensive analysis explores how marketing budgets are evolving, where top CMOs are investing, and how to optimize your marketing spend to drive maximum ROI in to

Marketing 52

Marketing ROI Finance Media 52

Adweek

MAY 1, 2025

One former local met uses ai to create forecasts, while one local station uses it to create animal versions of anchors

246

246

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

More About Advertising

MAY 1, 2025

This clever campaign characterizes mobile phones as a needy, controlling presence in our lives. It’s spot-on and just a little bit spooky, appropriately soundtracked by Olivia Rodrigo’s song “Jealousy, jealousy.” Africa Creative and Brazilian telco Vivo are aiming the work at Gen Z, but it will give most generations something to think about.

Advertising 52

Advertising 52

Adweek

MAY 1, 2025

Fox News' Sunday Night in America handily won Sunday night.

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225

Exchange Wire

MAY 1, 2025

In todays Digest, we discuss Metas new AI app, Snap suspending its forecast amid economic uncertainty, and WPPs latest revenue figures. Meta Launches new AI App Meta has unveiled a stand-alone AI assistant app, offering users direct access to Meta AI outside [.] The post Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty appeared first on ExchangeWire.com.

52

52

Adweek

MAY 1, 2025

The company behind PureWow will fold the fashion outlet into its growing portfolio.

Fashion 207

Fashion Media 207

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Exchange Wire

MAY 1, 2025

Taboolahas announced it has reached a new partnership with Samsung to serve news recommendations on Samsung devices and news channels. Under this new multi-year relationship, Taboola will power news recommendations on Samsung News, the popular news application found on millions of [.] The post Taboola Partners with Samsung to Power News Recommendations on More Samsung Devices Globally appeared first on ExchangeWire.com.

52

52

Adweek

MAY 1, 2025

Gold House has unveiled its 2025 A100 List, honoring 100 Asian Pacific leaders across industries.

Advertising 207

Advertising 207

Exchange Wire

MAY 1, 2025

PubMatic, an independent technology company delivering digital advertisings supply chain of the future, has today (May 1st, 2025) announced a partnership with Overtone, a contextual intelligence partner redefining digital relevance for brands from a human perspective. The partnership sets a new [.] The post PubMatic & Overtone Partner to Power the Open Internet with Contextual Intelligence appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

Adweek

MAY 1, 2025

Booze-free spirit Almave, with indie agency Fellow Kids, launches a Cinco de Mayo campaign with safe-for-work margaritas.

Agency 205

Agency 205

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing