Seth Godin
JUNE 2, 2023
Computer adventure games were possible in the 1980s because of a bit of code called a ‘parser’ You could type, “pick up the axe” and the computer would understand the phrase and follow your commands. In italics, because it didn’t understand anything, it simply broke your sentences into bits and changed the state of your inventory accordingly.
Martech
JUNE 2, 2023
Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. After all, what good is a tool if it’s challenging to use and takes up a bunch of time that none of us have? Highlights covered in this edition include admin and CRM enhancements, Account Engagement (formerly Pardot), and feature upgrades for Commerce.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Dive
JUNE 2, 2023
The rapid growth of ad-free streaming and a writers strike point to subscription video’s challenges, but emerging from the turmoil may require an old solution.
Martech
JUNE 2, 2023
We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology for innovative marketing. We quickly delved into the potential of ChatGPT , the most buzzworthy large language model-based chatbot on the block. Now, we see how generative AI can act as an assistant by generating initial drafts of code and visualizations, which our experts refine into usable materials.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Dive
JUNE 2, 2023
Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.
Smart Insights
JUNE 2, 2023
Selecting the best revenue model options for your digital business A good revenue model is a proven technique used by digital businesses globally, from startups to global corporations, to generate income from traffic on their website, mobile apps, and via … The post Revenue model options: 10 revenue generation techniques for digital businesses appeared first on Smart Insights.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 2, 2023
In honor of National Streaming Day – an informal holiday cooked up by Roku in 2014 that takes place every May 20 – several streaming services celebrated by slashing the price of The post Streamers Fight For Subs On National Streaming Day appeared first on AdExchanger.
Ad Tech Daily
JUNE 2, 2023
Rightpoint leverages deep understanding of customer, employee, and product experiences to help transform how people, technology, and business interact CHICAGO, IL – Rightpoint, a global experience leader and Genpact company, has launched a new approach to help its clients navigate ever-evolving market dynamics, including the rapid adoption of artificial intelligence (AI).
Marketing Dive
JUNE 2, 2023
The brand is also working with Cameron Esposito’s Queery podcast to highlight its partner artists’ stories during a fraught period for LGBTQ+ rights.
Brid.tv
JUNE 2, 2023
In our last platform update, we announced a new and improved live streaming service with time-shift playback and improved stream quality. Since then, our devs have been working hard to bring publishers more exciting new features. Streamlined Ad Stack Setup We have also created a completely new way to manage ads inside the platform. Now, publishers will be able to: Create and manage different ad sources Set up custom ad schedules Apply ad schedules and update any player in just a couple of clicks
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Single Grain
JUNE 2, 2023
Have you noticed a decrease in your website traffic? Is Google sending fewer clicks to websites? Or are webmasters just looking to blame someone for a drop in traffic? Google’s role in digital marketing is unquestionable. It’s the largest search engine in the world and the go-to source for people seeking information. And marketers have become uber-reliant on this platform for the majority of their web traffic.
Marketing Dive
JUNE 2, 2023
The departure of the execs, who worked to assure marketers that Twitter is a safe place for brands, highlights the platform’s ongoing internal challenges.
AdPushup
JUNE 2, 2023
direct ad sales is a one-on-one deal between publishers and advertisers, eliminating any middleman (like ad network). Learn how to get started with it. Most publishers depend on ad networks to bring a wide pool of advertisers to buy their inventory. In return, networks take a revenue share (like Google AdSense) or fixed price fee [.
AdPulp
JUNE 2, 2023
During this episode of Ad Chatter, host Dan Goldgeier talks about the advantages and challenges of mid-sized independent ad agencies with Steve Red, the President + CCO of Red Tettemer O’Connell & Partners in Philadelphia. Discussion topics include: How a copywriter/art director partnership became a business partnership His agency’s “No shitheads” rule Whether he’d pitch […] The post Ad Chatter Season 4, Episode 2: Steve Red of RTO+P appeared first on Adpulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
JUNE 2, 2023
U.S. Privacy Laws have certainly accelerated consumer protection measures over the last couple of years. Following Virginia with the VCDPA and California with the CPRA , Colorado has now become the third state to roll out a privacy law for its residents. How is CPA different than the recent U.S Privacy Law? The Colorado Privacy Act (CPA) is very similar to the VCDPA and CPRA.
Single Grain
JUNE 2, 2023
As Albert Einstein once wrote: “People like us who believe in physics know that the distinction between past, present and future is only a stubbornly persistent illusion.” So what is the future of podcast advertising? Or are we already in it? In 2020, Spotify made substantial investments in the podcast industry, acquiring leading podcasting platforms and personalities, most notably Joe Rogan and Luminary.
EGC Group
JUNE 2, 2023
EGC focuses on three benefits of artificial intelligence (AI) that should help put any fears you might have to rest.
VideoWeek
JUNE 2, 2023
In this week’s Week in Review: Barb chart’s a fall in UK SVOD subs, IPG looks at quantum computing’s use cases in advertising, and Twitter’s content moderation chief steps down. Top Stories UK SVOD Subs Fell in Q1 Despite Gains for NOW, Apple TV+ The number of UK households with access to an SVOD service (19.08 million) fell 1.7 percent in Q1 2023, according to UK measurement body Barb, down from 19.42 million in Q4 2022.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
EGC Group
JUNE 2, 2023
Several weeks ago, EGC promoted an influencer campaign for a client which has proven to be very successful. How successful?
All About Advertising Law
JUNE 2, 2023
Last month, Florida governor Ron DeSantis signed into law amendments to the Florida Telephone Solicitation Act (FTSA) that scale back the scope and reach of the statute, bringing it in line with federal TCPA standards and providing needed comfort to good faith marketing companies operating in Florida. Since the last statutory changes in July 2021, the FTSA has severely impacted telemarketing and text marketing businesses marketing to Florida residents and otherwise conducting business in the sta
Admixer
JUNE 2, 2023
Learn how Admixer helped an Asian mobile network carrier implement a system to collect, store and analyze data from millions of customers and billions of events to achieve real-time analytics effectiveness. Let’s reflect on the project implementation! Does a cellular network company need a real-time data analytics solution? The short answer: we think yes.
More About Advertising
JUNE 2, 2023
Sitting in a car park at the end of his first day in a new job, an uncertain father takes a call. It’s his son, talking over the experience and providing some much-needed reassurance and love. It’s novel to see a vulnerable father in an ad, especially for Father’s Day when dads are usually represented. The post VCCP turns the tables on Father’s Day in new Cadbury work first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
JUNE 2, 2023
This week: Meta lobbied Irish ministers over data transfers, TikTok stores some creators' information in China. Another eventful week for social media giants began with reports that Meta has lobbied Irish authorities over the transfer of European Facebook users' data to [.] The post The Stack: Meta Lobbied Ireland Over Data Transfers; TikTok Creator Info Stored in China appeared first on ExchangeWire.com.
More About Advertising
JUNE 2, 2023
Stuffy Jaguar Land Rover (left) is morphing into JLR – a supposed ‘house of brands’ synonymous with luxury (below.) JLR is playing catch-up with EVs and ditching Jag saloons, although it can’t make enough Range Rovers – whatever powers them and however much they cost. Whether or not Defender is better than Land Rover Defender.
More About Advertising
JUNE 2, 2023
Cornish Orchards is making its ad debut with The Corner, a diverting 30 seconds riffing on the social media obsession (allegedly) with hydraulic presses. Yes, there’s even a YouTube Hydraulic Press Channel. So lots of things you don’t like get pressed – as also does Cornish Orchard which, they hope, you do like. Ingenious but. The post MAA Ad of the Week: Cornish Orchards from The Corner first appeared on More About Advertising.
More About Advertising
JUNE 2, 2023
It’s National Fish and Chip Day today (at last a day that’s worth noting) but the nation’s noble fish fryers are under pressure, like the good old English pub, from soaring prices. Sarsons vinegar is the condiment of choice for most and agency Wonderhood studios is drumming up support with, among other things, a diverting. The post Wonderhood goes in to bat for nation’s embattled fish fryers first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JUNE 2, 2023
Jack Daniels is so deeply rooted in Tennessee culture and the southern states of America, that at first glance it seems an odd choice to get two well-known cockney geezers – Martin and Roman Kemp – on board. But agency Iris has got the best out of the Spandau Ballet bassist-turned-actor and his radio presenter. The post Martin and Roman Kemp show how it’s done for Jack Daniels first appeared on More About Advertising.
Expert insights. Personalized for you.
127 
Let's personalize your content